{"id":997,"date":"2014-01-17T16:07:43","date_gmt":"2014-01-17T16:07:43","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=997"},"modified":"2014-01-17T16:07:43","modified_gmt":"2014-01-17T16:07:43","slug":"las-redes-sociales-en-la-industria-palanca-de-cambio","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/las-redes-sociales-en-la-industria-palanca-de-cambio\/","title":{"rendered":"Las redes sociales en la industria: \u00bfPalanca de cambio?"},"content":{"rendered":"<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2014\/01\/heavy_machinery.jpg\"><img loading=\"lazy\" alt=\"heavy_machinery\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2014\/01\/heavy_machinery.jpg\" width=\"570\" height=\"240\" \/><\/a><\/p>\n<p>\u00bfPueden servir las redes sociales de palanca, de motor de la industria pesada?<\/p>\n<p>La respuesta es que s\u00ed. Hay quienes consideran que acercar a las nuevas tecnolog\u00edas a los fabricantes de\u00a0<a href=\"http:\/\/www.surplex.com\/es\/subastas\/todas-las-subastas.html\" target=\"_blank\">maquinaria industrial<\/a>\u00a0no es m\u00e1s que una forma de ralentizar los procesos de producci\u00f3n en un \u00e1mbito en el que el mundo 2.0 no tiene mucho que aportar, pero se equivoca definitivamente.<\/p>\n<p>Las redes sociales pueden servir para potenciar cualquier industria, desde distintos \u00e1mbitos, ya que sirven para hacer m\u00e1s popular la compa\u00f1\u00eda y poner en contacto a usuarios con el proveedor de los servicios.<\/p>\n<p>Esto supone un aporte y un beneficio importante para las ventas de la industria, apoyado en la labor de difusi\u00f3n y marketing que permiten las redes sociales. Otros aspectos como como los recursos humanos tambi\u00e9n pueden obtener grandes ventajas de las redes sociales a la hora de buscar y seleccionar el mejor talento para la industria.<\/p>\n<p>Por otro lado, las redes sociales se constituyen como un escaparate mundial tambi\u00e9n a\u00a0 la hora de\u00a0<strong>conseguir potenciales clientes interesados en la maquinaria industrial<\/strong>\u00a0en todo el mundo, y como una herramienta fundamental para poner en contacto tanto a fabricantes como a proveedores.<\/p>\n<p>El mercado de la maquinaria en Espa\u00f1a presenta grandes posibilidades de proyecci\u00f3n internacional, sin embargo, son muy pocas las empresas que tienen implantaci\u00f3n en redes sociales y las est\u00e9n utilizando en beneficio de su propia industria.<\/p>\n<p>De hecho, son pocas todav\u00eda las que cuentan con una p\u00e1gina web propia, y entre las que lo hacen, gran parte se limitan a colgar un\u00a0<strong>cat\u00e1logo online de sus productos<\/strong>, sin aprovecharse de las ventajas que un escaparate como Internet les ofrece.<\/p>\n<p>FUENTE:<a href=\"http:\/\/www.trecebits.com\/2014\/01\/08\/las-redes-sociales-en-la-industria-palanca-de-cambio\/\"> trecebits.com<\/a><\/p>\n<p>Esto motiva que el uso de las redes sociales entre este tipo de industrias sea todav\u00eda menor, algo que deber\u00eda cambiar en un futuro cercano si las compa\u00f1\u00edas espa\u00f1olas no quieren perder competitividad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPueden servir las redes sociales de palanca, de motor de la industria pesada? La respuesta es que s\u00ed. Hay quienes consideran que acercar a las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las redes sociales en la industria: \u00bfPalanca de cambio? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/las-redes-sociales-en-la-industria-palanca-de-cambio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las redes sociales en la industria: \u00bfPalanca de cambio? - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"\u00bfPueden servir las redes sociales de palanca, de motor de la industria pesada? 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