{"id":8,"date":"2013-09-10T02:27:12","date_gmt":"2013-09-10T02:27:12","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=8"},"modified":"2013-10-19T04:57:43","modified_gmt":"2013-10-19T04:57:43","slug":"siete-factores-que-animan-comprar-online","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/siete-factores-que-animan-comprar-online\/","title":{"rendered":"Siete factores que animan a comprar online"},"content":{"rendered":"<div><img alt=\"\" src=\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2013\/09\/shop-590x260.jpg\" \/><\/div>\n<p>Mucho se habla de los obst\u00e1culos que pueden interferir en los\u00a0<strong>procesos de compra\u00a0<em>online<\/em><\/strong>\u00a0y de c\u00f3mo, a veces, un formulario mal planteado o un bot\u00f3n menos visible de la cuenta llevan a\u00a0<strong>abandonar<\/strong>\u00a0a un n\u00famero sustancial de compradores. Sin embargo, tambi\u00e9n\u00a0<strong>hay cosas que los empujan a consumir<\/strong>.<\/p>\n<p>\u00bfCu\u00e1les son? La plataforma de tiendas online\u00a0<strong>Xopie<\/strong>\u00a0ha elaborado una lista con\u00a0<strong>siete factores<\/strong>a los que ha definido como\u00a0<strong>palancas de decisi\u00f3n de compra<\/strong>. Todas, afirma, tienen que ver con \u201ccaptar\u00a0<strong>la confianza<\/strong>\u00a0del posible comprador\u201d, y no limitarse a llamar su atenci\u00f3n.<\/p>\n<p>1. Que la\u00a0<strong>oferta<\/strong>\u00a0pueda ser\u00a0<strong>personalizada<\/strong>. Cuando los productos pueden adaptarse a los gustos y necesidades el cliente, aumenta el valor a\u00f1adido, sobre todo, dicen los responsables de Xopie, en aquellos segmentos que se identifiquen con un estatus concreto.<\/p>\n<p>2. Que los usuarios se sientan\u00a0<strong>protegidos<\/strong>. Las tiendas online deben dejar manifiesto que, en caso de cualquier problema, los compradores podr\u00e1n contar con sus responsables para que les ayuden.<\/p>\n<p>3. La\u00a0<strong>seguridad inform\u00e1tica<\/strong>\u00a0de las aplicaciones y las webs de compra, que camina casi de la mano de lo dicho en el anterior p\u00e1rrafo, es tambi\u00e9n fundamental para crear un ambiente favorable para las compras.<\/p>\n<p>4.<strong>\u00a0Los datos de los usuarios no ser\u00e1n usados de manera perniciosa<\/strong>. Los receptores deben garantizar, tambi\u00e9n, que no har\u00e1n una mala utilizaci\u00f3n de los datos que los usuarios facilitan para la compra, como los de facturaci\u00f3n o las direcciones de correo electr\u00f3nico.<\/p>\n<p>5. Que las tiendas ofrezcan\u00a0<strong>garant\u00edas<\/strong>. Saber que, si surgen determinados problemas, el establecimiento est\u00e1 dispuesto a solucionarlos, anima a muchos compradores que no est\u00e1n dispuestos a asumir mayores riesgos.<\/p>\n<p>6. La\u00a0<strong>informaci\u00f3n<\/strong>\u00a0sobre las caracter\u00edsticas y los usos del producto es vital para aquellos que necesitan cubrir una determinada necesidad con \u00e9l. Por tanto, cuanto m\u00e1s detallada y clara sea, mejor ser\u00e1 para el negocio.<\/p>\n<p>7.<strong>\u00a0El proceso de pago ha de ser seguro<\/strong>\u00a0y, adem\u00e1s, percibirse como tal. Una mala experiencia puede llevar a la interrupci\u00f3n del proceso de compra, a la no repetici\u00f3n de \u00e9ste e, incluso, a comentarios negativos en foros y entre amigos.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.ticbeat.com\/economia\/siete-factores-animan-comprar-online\/\">Ticbeat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mucho se habla de los obst\u00e1culos que pueden interferir en los\u00a0procesos de compra\u00a0online\u00a0y de c\u00f3mo, a veces, un formulario mal planteado o un bot\u00f3n menos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Siete factores que animan a comprar online - 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