{"id":7534,"date":"2018-12-24T18:53:19","date_gmt":"2018-12-24T18:53:19","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7534"},"modified":"2018-12-24T19:43:20","modified_gmt":"2018-12-24T19:43:20","slug":"anuncios-dinamicos-publicidad-inteligente-disruptiva","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/anuncios-dinamicos-publicidad-inteligente-disruptiva\/","title":{"rendered":"Anuncios din\u00e1micos: publicidad inteligente disruptiva"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Los anuncios din\u00e1micos generan nuevos banners totalmente personalizados y adaptados al comportamiento del usuario<\/h2>\n\n\n\n

Anuncios din\u00e1micos, una nueva herramienta para dar a conocer tus productos o servicios, \u00bfc\u00f3mo funciona?. Definitivamente hoy en d\u00eda son muchos los rubros que est\u00e1n ali\u00e1ndose con la inteligencia artificial. El marketing digital<\/a> es uno de ellos y esa uni\u00f3n sirve para conocer m\u00e1s de cerca al cliente y tomar decisiones m\u00e1s acertadas para el negocio. Asimismo, es para realizar una publicidad digital m\u00e1s certera, notable y ajustada a los gustos y comportamientos del target.<\/p>\n\n\n\n

Los anuncios din\u00e1micos basados en data-driven<\/em> son el mejor ejemplo de c\u00f3mo la tecnolog\u00eda m\u00e1s avanzada impacta en la publicidad de hoy. Dichos anuncios funcionan con feedso<\/em> bases de datos con el cat\u00e1logo de productos del anunciante. Cabe mencionar que cada producto trae sus im\u00e1genes, videos, copies, precios y todas las variables necesarias. Es as\u00ed que por medio de su pre-procesamiento, generan nuevos banners totalmente personalizados y adaptados al comportamiento del usuario. <\/p>\n\n\n\n

Anuncios din\u00e1micos: publicidad inteligente disruptiva<\/h3>\n\n\n\n

A su vez, el dise\u00f1o personalizado se combina con una cubierta de datos que pueden ser internos o externos. Esta implementaci\u00f3n va un paso m\u00e1s all\u00e1 y como resultado da lo que se denomina inteligencia artificial predictiva. <\/p>\n\n\n\n

Por ejemplo, veamos un caso de un retailer. Al lanzar una campa\u00f1a y, a partir de la informaci\u00f3n facilitada del stcok, hacemos banners con un mensaje personalizado; \u00ab\u00daltimas unidades del producto seleccionado\u00bb<\/em> o \u00abSolo quedan tres art\u00edculos de la talla elegida\u00bb<\/em>. Otra de las posibilidades que tenemos es a\u00f1adir la valoraci\u00f3n que le dieron los usuarios al producto; del 1 al 10 o de 0 a 5 estrellas<\/em>. Por otro lado, podemos incorporar los comentarios de los usuarios que hayan comprado el producto. Es decir, tenemos una extensa gama de posibilidades, solo depende de nuestra imaginaci\u00f3n.<\/p>\n\n\n\n

Abrima<\/a> es Agencia de Marketing Digital en el Peru<\/a> m\u00e1s detalles en www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Los anuncios din\u00e1micos generan nuevos banners totalmente personalizados y adaptados al comportamiento del usuario Anuncios din\u00e1micos, una nueva herramienta para dar a conocer tus productos […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[40,27,14,15,17,18,19,23],"tags":[],"yoast_head":"\nAnuncios din\u00e1micos: publicidad inteligente disruptiva - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/anuncios-dinamicos-publicidad-inteligente-disruptiva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios din\u00e1micos: publicidad inteligente disruptiva - 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