{"id":7528,"date":"2018-12-21T18:37:42","date_gmt":"2018-12-21T18:37:42","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7528"},"modified":"2018-12-21T18:37:42","modified_gmt":"2018-12-21T18:37:42","slug":"como-impactar-en-la-generacion-alfa","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/como-impactar-en-la-generacion-alfa\/","title":{"rendered":"C\u00f3mo impactar en la generaci\u00f3n Alfa"},"content":{"rendered":"

\"\"<\/a><\/p>\n

La generaci\u00f3n Alfa a\u00fan no sale del nido y ya supone un reto para las marcas y las empresas sacudidas por los millennials<\/h2>\n

C\u00f3mo impactar en la generaci\u00f3n Alfa, es uno de los grandes restos que est\u00e1n teniendo diversas organizaciones. La generaci\u00f3n millennial ha redefinido el concepto de compra por internet, de imagen de marca y de relaci\u00f3n empresa-cliente. Es cierto que muchos negocios a\u00fan est\u00e1n adapt\u00e1ndose a los nuevos retos de consumo, debemos estar \u00e1giles a los constantes cambios. Esto para saber que\u00a0los hijos de los millennials<\/strong> ya llegaron, y buscan otra manera de relacionarse con el mundo.<\/p>\n

Los denominados generaci\u00f3n Alfa, a\u00fan est\u00e1n en el colegio; son los nacidos a partir del 2010 hasta el 2025. Ellos descienden de los millennials a los que las experiencias les pesan m\u00e1s que las pertenencias. Es el primer grupo de personas enteramente en el siglo XXI, de ah\u00ed su nombre, ya que tambi\u00e9n marca el inicio del calendario griego.<\/p>\n

La etiqueta parte de los estudios realizados por Mark McCrindle, un consultor australiano que empez\u00f3 a investigarlos. \u00c9l, indica que para el fin de esta generaci\u00f3n en 2025, ser\u00e1n m\u00e1s de 2 mil millones de personas que coincidan con esta nueva forma de ver el mundo.<\/p>\n

C\u00f3mo impactar en la generaci\u00f3n Alfa<\/h3>\n

Se espera que los Alfa sean los individuos m\u00e1s sanos, educados y tecnol\u00f3gicamente avanzados de todas las generaciones. De por si es un gran reto que tienen las marcas a la hora de impactar en ellos. Si los usuarios que nacieron entre 1995 y 2009 ven a internet como una herramienta, los Alfa tienen menos edad que las redes sociales<\/a>. Es decir, esta generaci\u00f3n es menor que Facebook<\/a> o Twitter<\/a>. Por esta raz\u00f3n, la interacci\u00f3n y la rapidez forman parte de su ADN.<\/p>\n

Una agencia especializada realiz\u00f3 una encuesta a 8 mil padres de estos ni\u00f1os en todo el mundo. Mil fueron de Espa\u00f1a, para conocer qu\u00e9 esperan ellos de sus hijos en el futuro. Lo m\u00e1s destacado es su uso por la tecnolog\u00eda, una desventaja que los mismos padres consideran no subsanar. Esto, les impedir\u00e1 conectar debidamente con sus hijos a partir de los 10 a\u00f1os.<\/p>\n

Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La generaci\u00f3n Alfa a\u00fan no sale del nido y ya supone un reto para las marcas y las empresas sacudidas por los millennials C\u00f3mo impactar […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,10,14,15,17,16,21],"tags":[],"yoast_head":"\nC\u00f3mo impactar en la generaci\u00f3n Alfa - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/como-impactar-en-la-generacion-alfa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo impactar en la generaci\u00f3n Alfa - 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