{"id":7446,"date":"2018-11-23T18:41:27","date_gmt":"2018-11-23T18:41:27","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7446"},"modified":"2018-11-23T18:41:27","modified_gmt":"2018-11-23T18:41:27","slug":"facebook-lanza-un-nuevo-centro-de-mando-para-anuncios","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/facebook-lanza-un-nuevo-centro-de-mando-para-anuncios\/","title":{"rendered":"Facebook lanza un nuevo centro de mando para anuncios"},"content":{"rendered":"

\"\"<\/a><\/p>\n

La nueva herramienta de mando para los anuncios de Facebook se llama Atribuci\u00f3n, y te permite darle mayor seguimiento a las actividades comerciales<\/h2>\n

Facebook lanza un nuevo centro de mando para anuncios y volver m\u00e1s f\u00e1cil la gesti\u00f3n para los expertos en marketing<\/a>. El gigante corporativo ha lanzado oficialmente \u00abAtribuci\u00f3n de Facebook\u00bb<\/strong>. Esta herramienta permite a cualquier anunciante con presencia en la plataforma, controlar de manera total la rentabilidad que generan sus anuncios. De esta forma, podr\u00e1 entender mucho mejor\u00a0c\u00f3mo es el proceso de compra<\/strong>.<\/p>\n

El objetivo es permitir que los anunciantes tengan un visi\u00f3n m\u00e1s detallada de su inversi\u00f3n en la red social<\/a>. De forma que puedan controlar de manera \u00e1gil el comportamiento de cada elemento individual. Asimismo, ofrece mirar resultados en todas las aplicaciones de Facebook<\/a>, no solo la red social en s\u00ed.<\/p>\n

Atribuci\u00f3n brindar\u00e1, mediante experimentos aleatorios controlados, poder medir el nivel de repercusi\u00f3n de las campa\u00f1as. Esto podr\u00e1s hacerlo en Facebook, Instagram<\/a>, Audience Network y Messenger. Adicionalmente, podremos controlar el rendimiento\u00a0 de cada anuncio, idenpendientemente del dispositivo que se use para acceder a \u00e9l (PC, smartphone, tablet, etc). As\u00ed, podemos comparar el rendimiento de los contenidos pagados y org\u00e1nicos.<\/p>\n

Facebook lanza un nuevo centro de mando para anuncios<\/h3>\n

Facebook est\u00e1 recortando el alcance org\u00e1nico<\/strong> de las publicaciones, dejando todo el poder de expansi\u00f3n comercial en la plataforma de anuncios. Por esta raz\u00f3n, herramientas como Atribuci\u00f3n son claves para aprovechar al m\u00e1ximo cada sol invertido en publicidad<\/strong>. Esto, cada d\u00eda es m\u00e1s \u00fatil y necesario para obtener un mayor alcance.<\/p>\n

Obviamente, como es una herramienta nueva tomar\u00e1 cierto tiempo para acostumbrarse a ella y sacarle el m\u00e1ximo provecho. Sin embargo, para los reci\u00e9n llegados a la herramienta, Atribuci\u00f3n les mostrar\u00e1 como iniciarse en la plataforma.<\/p>\n

Ya sea el caso que sea, a\u00fan tenemos formas de sacar todo el potencial al alcance org\u00e1nico, aunque cada vez sea menor. En este sentido podemos apalancarnos de los grupos y p\u00e1ginas de Facebook.<\/p>\n

Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La nueva herramienta de mando para los anuncios de Facebook se llama Atribuci\u00f3n, y te permite darle mayor seguimiento a las actividades comerciales Facebook lanza […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,31,14,15,17,18,16,20],"tags":[],"yoast_head":"\nFacebook lanza un nuevo centro de mando para anuncios - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/facebook-lanza-un-nuevo-centro-de-mando-para-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lanza un nuevo centro de mando para anuncios - 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