{"id":7416,"date":"2018-11-12T19:10:22","date_gmt":"2018-11-12T19:10:22","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7416"},"modified":"2018-11-12T19:10:22","modified_gmt":"2018-11-12T19:10:22","slug":"instagram-es-mas-utilizado-que-snapchat-por-los-adolescentes","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/instagram-es-mas-utilizado-que-snapchat-por-los-adolescentes\/","title":{"rendered":"Instagram es m\u00e1s utilizado que Snapchat por los adolescentes"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Los adolescentes representan un amplio porcentaje de usuarios para las dos plataformas.<\/h2>\n

Instagram es m\u00e1s utilizado que Snapchat por los j\u00f3venes alrededor del mundo. Las estad\u00edsticas respecto al uso de redes sociales<\/a> indican que, poco a poco, Instagram<\/a> le gan\u00f3 terreno a Snapchat. Seg\u00fan el estudio realizado por Piper Jaffray, una empresa de investigaci\u00f3n, indica que los adolescentes prefieren usar esta plataforma.<\/p>\n

La investigaci\u00f3n, realizada a los j\u00f3venes estadounidenses, muestra que el 85% hab\u00eda utilizado al menos una vez la red social. Por otro lado, Snapchat fue utilizado en el mismo periodo de tiempo por el 84% de la muestra.<\/p>\n

Este resultado muestra la real tendencia en el\u00a0aumento de popularidad de Instagram<\/strong> entre los adolescentes. Desde mediados del 2016, la red social, propiedad de Facebook<\/a>, viene experimentando un incremento de uso en dicha franja etaria.<\/p>\n

El estudio realizado por Pipper Jaffray a\u00f1ade m\u00e1s combustible a la guerra que llevan ambas plataformas por dicho target. Este p\u00fablico refleja un gran porcentaje de usuarios de ambas redes sociales, especialmente para Snapchat. Por otro lado, Statista indica que el 31% de los usuarios de Instagram se sit\u00faa en la franja de 18 a 24 a\u00f1os. Sin embargo, para la res social del fantasmita, el porcentaje de usuarios en el mismo segmento supera al 45%.<\/p>\n

Instagram es m\u00e1s utilizado que Snapchat por los adolescentes<\/h3>\n

Es la primera vez desde hace dos a\u00f1os que Snapchat se coloca por debajo de Instagram en el uso de las redes sociales. En 2016, se diferenciaban por un punto porcentual, la primera con un 75% y la \u00faltima con un 74%.<\/p>\n

\"\"<\/a><\/p>\n

La disminuci\u00f3n del uso de Snapchat es reflejo de la mala racha que est\u00e1 sufriendo la red social. El CEO, Evan Spiegel, en un comunicado enviado a los colaboradores de la organizaci\u00f3n, reconoce lo errores cometidos y fijaba objetivos para el 2019.<\/p>\n

Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Los adolescentes representan un amplio porcentaje de usuarios para las dos plataformas. Instagram es m\u00e1s utilizado que Snapchat por los j\u00f3venes alrededor del mundo. Las […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,31,17,16],"tags":[],"yoast_head":"\nInstagram es m\u00e1s utilizado que Snapchat por los adolescentes - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/instagram-es-mas-utilizado-que-snapchat-por-los-adolescentes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram es m\u00e1s utilizado que Snapchat por los adolescentes - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Los adolescentes representan un amplio porcentaje de usuarios para las dos plataformas. 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