{"id":7387,"date":"2018-10-26T17:53:05","date_gmt":"2018-10-26T17:53:05","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7387"},"modified":"2018-10-26T17:53:05","modified_gmt":"2018-10-26T17:53:05","slug":"como-sacar-el-maximo-provecho-al-video-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/como-sacar-el-maximo-provecho-al-video-en-redes-sociales\/","title":{"rendered":"C\u00f3mo sacar el m\u00e1ximo provecho al video en redes sociales"},"content":{"rendered":"

\"\"<\/a><\/p>\n

El video es la tendencia m\u00e1s utilizada en estrategias publicitarias. Por ello, exprimirlo es una actividad clave para el \u00e9xito.<\/h2>\n

C\u00f3mo sacar el m\u00e1ximo provecho al video en redes sociales para llegar y cautivar a nuestra audiencia. El marketing digital<\/a> cada vez utiliza m\u00e1s y m\u00e1s el material audiovisual. No lo hacen a la ligera, los usuarios pasan un tercio de su tiempo consumiendo videos. Facebook<\/a> es una de las redes sociales<\/a> que est\u00e1 apostando por este tipo de contenido con diversas herramientas. Lo hace por ejemplo desde Watch, su propia plataforma de videos que est\u00e1 disponible para todo el mundo. Asimismo, Twitter<\/a> tambi\u00e9n ofrece m\u00faltiples variedades de anuncios en este formato.<\/p>\n

Evidentemente cualquier estrategia publicitaria en redes sociales deber\u00eda considerar utilizar videos. Las formas suelen ser muy variadas; desde anuncios, a canales en plataformas como YouTube d\u00e1ndose a conocer. Por este motivo, te contamos c\u00f3mo sacar el m\u00e1ximo provecho al video en redes sociales.<\/p>\n

C\u00f3mo sacar el m\u00e1ximo provecho al video en redes sociales<\/h3>\n

–\u00a0 Sube videos directamente a cada plataforma<\/h4>\n

Lo m\u00e1s f\u00e1cil y com\u00fan es subir videos a YouTube y luego publicar el enlace en todas las redes sociales. Definitivamente estamos en un error que no debemos repetir. Las estad\u00edsticas muestran que, por ejemplo, un video lanzado directamente desde Facebook, obtiene un 168% m\u00e1s de visualizaciones.<\/p>\n

Algo similar sucede con Twitter, es m\u00e1s sencillo que la audiencia vea videos que se reproduzcan solos, que seguir un link.<\/p>\n

–\u00a0 Haz directos<\/h4>\n

En Facebook, el 82% de los usuarios prefieren seguir un video en directo que leer un post. Adem\u00e1s, tengamos en cuenta que el peruano en promedio no lee. Por otro lado, podemos aprovechar eventos f\u00edsicos para retransmitir. Esto es permitido para todas las plataformas: Facebook, Twitter, Instagram<\/a>.<\/p>\n

–\u00a0 A\u00f1ade subt\u00edtulos y textos<\/h4>\n

Las estad\u00edsticas indican que, el 85% de los usuarios, consumen video en silencio. Definitivamente se da por miles de razones: estar en p\u00fablico, trabajando, etc. Para hacer m\u00e1s f\u00e1cil el visionado a este segmento de usuarios, es muy bueno agregar subt\u00edtulos. Esta acci\u00f3n no solo va para las personas con dichos motivos, sino que adem\u00e1s est\u00e1s colaborando con volver m\u00e1s accesible tus contenidos. De esa manera las personas con discapacidad auditiva podr\u00e1n entender los contenidos.<\/p>\n

Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El video es la tendencia m\u00e1s utilizada en estrategias publicitarias. Por ello, exprimirlo es una actividad clave para el \u00e9xito. C\u00f3mo sacar el m\u00e1ximo provecho […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,31,14,15,17,1,16,23,21,24],"tags":[],"yoast_head":"\nC\u00f3mo sacar el m\u00e1ximo provecho al video en redes sociales - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/como-sacar-el-maximo-provecho-al-video-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo sacar el m\u00e1ximo provecho al video en redes sociales - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"El video es la tendencia m\u00e1s utilizada en estrategias publicitarias. 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