{"id":7321,"date":"2018-09-26T17:47:44","date_gmt":"2018-09-26T17:47:44","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7321"},"modified":"2018-09-26T17:47:44","modified_gmt":"2018-09-26T17:47:44","slug":"el-marketing-digital-que-todo-emprendedor-debe-conocer","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/el-marketing-digital-que-todo-emprendedor-debe-conocer\/","title":{"rendered":"El marketing digital que todo emprendedor debe conocer"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Marketing digital, el nuevo mundo de oportunidades que todos deben conocer y obtener beneficios<\/h2>\n

El marketing digital<\/a> es un tema que est\u00e1 muy de moda hoy en d\u00eda, ya que puedes llegar tu target de forma precisa y oportuna. Estas plataformas representan un nuevo reto para las t\u00e9cnicas publicitarias y de mercadotecnia. Sin embargo, como todo en la vida, es muy necesario aprender a desarrollar estas herramientas y sus diversas funcionalidades.<\/p>\n

Actualmente, encontramos personas de diversas edades que est\u00e1n inmersas en el marketing digital. Por otro lado, vemos que algunos veteranos del sector se adaptan a las nuevas terminolog\u00edas que antes no conoc\u00edan. Cu\u00e1l fuera el caso, es muy necesario conocer todos los aspectos del mundo digital para poder alcanzar a mayor cantidad de personas. M\u00e1s a\u00fan, si eres un emprendedor que est\u00e1 por lanzar un negocio o alguna idea innovadora y no sabes qu\u00e9 canales deber\u00edas usar.<\/p>\n

El marketing digital que todo emprendedor debe conocer<\/h3>\n

Por esta raz\u00f3n, decidimos mostrarte algunos aspectos que tener en cuenta al momento de aplicar el marketing digital.<\/p>\n

–\u00a0 SEO<\/h4>\n

Por sus siglas en ingl\u00e9s\u00a0Search Engine Optimization<\/strong>, se refiere al posicionamiento<\/a> org\u00e1nico de contenidos en los motores de b\u00fasqueda. Para desarrollarlo, es muy necesario conocer sus variables y trabajarlas cuidadosamente; las palabras clave, enlaces, la autoridad de tu p\u00e1gina, el dominio, el tiempo de permanencia, entre otros, son algunas de las variables que debes tener en cuenta.<\/p>\n

–\u00a0 Redes sociales<\/h4>\n

Las redes sociales<\/a> revolucionaron la internet y todo el mundo digital. La gesti\u00f3n de estas no debe tomarse a la ligera, ya que no conocemos las necesidades de nuestros usuarios. Por ello, es recomendable contar con un\u00a0community manager<\/strong>, quien es la persona indicada de administrarlas y gestionarlas. \u00c9l, sabe perfectamente que Facebook<\/a>, Instagram<\/a>, Twitter<\/a>, YouTube, LinkedIn<\/a>, Pinterest, Google+, Tumblr, Snapchat y otras redes, todas tienen diferencias sustanciales entre si.<\/p>\n

–\u00a0 M\u00e9tricas<\/h4>\n

Una de las m\u00e1s grandes ventajas del marketing digital es que todo puede ser medible. Esto se logra gracias al registro digital, y es posible conocer su recorrido de compra, d\u00f3nde permaneci\u00f3 m\u00e1s tiempo, qu\u00e9 contenido funciona mejor, entre otros. Gracias a las m\u00e9tricas<\/a> podemos testear y optimizar nuestras campa\u00f1as publicitarias y mejorar los resultados.<\/p>\n

Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing digital, el nuevo mundo de oportunidades que todos deben conocer y obtener beneficios El marketing digital es un tema que est\u00e1 muy de moda […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,10,13,31,14,25,15,17,18,16,20,21,24],"tags":[],"yoast_head":"\nEl marketing digital que todo emprendedor debe conocer - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/el-marketing-digital-que-todo-emprendedor-debe-conocer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing digital que todo emprendedor debe conocer - 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