{"id":7315,"date":"2018-09-24T19:20:09","date_gmt":"2018-09-24T19:20:09","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7315"},"modified":"2018-09-24T19:20:09","modified_gmt":"2018-09-24T19:20:09","slug":"conoce-las-4-novedades-que-hay-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/conoce-las-4-novedades-que-hay-en-marketing-digital\/","title":{"rendered":"Conoce las 4 novedades que hay en Marketing Digital"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Conoce las 4 novedades que hay en Marketing Digital que debes conocer y aplicar en tu negocio<\/h2>\n

Las personas que trabajan en marketing digital<\/a> saben que en este rubro deben estar constantemente actualizados. Siempre hay actualizaciones, novedades o alguna funcionalidad que podemos sacar provecho y hacer m\u00e1s eficiente nuestro trabajo. Por esta raz\u00f3n, ta traemos algunas novedades que debes conocer para que tenga un mejor panorama de este mundo en constante evoluci\u00f3n.<\/p>\n

1.-\u00a0 Destruir mensajes enviados en Gmail<\/h4>\n

Gmail extendi\u00f3 la opci\u00f3n para eliminar el env\u00edo de correos que por error mandaste a un remitente a Android. Ahora, la opci\u00f3n de deshacer env\u00edo<\/strong>\u00a0la encontrar\u00e1s en la aplicaci\u00f3n y todos los usuarios podr\u00e1n eliminar correos que fueron enviados por error. Con esto, se extienden los beneficios de Google a lo m\u00f3vil, mejorando la experiencia de uso y captando usuarios.<\/p>\n

2.-\u00a0 Facebook y Twitter eliminan miles de cuentas<\/h4>\n

Las dos redes sociales<\/a> m\u00e1s utilizadas del mundo, Facebook<\/a> y Twitter<\/a>, se involucran m\u00e1s en temas geopol\u00edticos. Esto pas\u00f3 despu\u00e9s de eliminar por lo menos mil cuentas que buscaron influir en las elecciones de Estados Unidos. Las cuentas, seg\u00fan la l\u00ednea editorial, buscaban promover las campa\u00f1as contra Israel, adem\u00e1s, se descubri\u00f3 que estaban vinculadas al r\u00e9gimen Iran\u00ed.<\/p>\n

Conoce las 4 novedades que hay en Marketing Digital<\/h3>\n

Las acciones se dan porque en muchas investigaciones se demostr\u00f3 el papel que jugaron las redes en la pasada elecci\u00f3n presidencial de EE.UU. Recordemos que Cambridge Analytica manipul\u00f3 a millones de usuarios de Facebook. Es as\u00ed que se comprueba el poder social y pol\u00edtico que tienen estos canales de comunicaci\u00f3n y el impacto de sus contenidos falsos.<\/p>\n

3.-\u00a0 Evita esto si haces email marketing<\/h4>\n

El email marketing<\/a> es una de las estrategias m\u00e1s utilizadas porque se aprovecha la base de datos de los usuarios. Sin embargo, un estudio brinda los elementos menos agradables para los usuarios al recibir un correo. El 39% dijo desear correos con mayor informaci\u00f3n y menos promociones. Por otro lado, el 27% indic\u00f3 buscar mayor personalizaci\u00f3n en los correos y un 12% le gustar\u00eda poder hacer compras desde all\u00ed.<\/p>\n

4.-\u00a0 Qu\u00e9 KPIs medir en redes sociales<\/h4>\n

Un experto consultor en marketing, Pius Boachie, recomend\u00f3 en el Adweek cinco KPIs a tomar en cuenta. As\u00ed que atento a las m\u00e9tricas en redes:<\/p>\n

    \n
  1. Ratio de engagement<\/li>\n
  2. Share of voice<\/li>\n
  3. Ratio de conversi\u00f3n objetivo<\/li>\n
  4. ROI<\/li>\n
  5. Customer Service<\/li>\n<\/ol>\n

    Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

    Conoce las 4 novedades que hay en Marketing Digital que debes conocer y aplicar en tu negocio Las personas que trabajan en marketing digital saben […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3,9,14,15,17,16,23,21],"tags":[],"yoast_head":"\nConoce las 4 novedades que hay en Marketing Digital - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/conoce-las-4-novedades-que-hay-en-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce las 4 novedades que hay en Marketing Digital - 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