{"id":7301,"date":"2018-09-18T18:30:08","date_gmt":"2018-09-18T18:30:08","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7301"},"modified":"2018-09-18T18:30:08","modified_gmt":"2018-09-18T18:30:08","slug":"el-exact-match-de-google-ads-se-vuelve-mas-inteligente","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/el-exact-match-de-google-ads-se-vuelve-mas-inteligente\/","title":{"rendered":"El exact match de Google Ads se vuelve m\u00e1s inteligente"},"content":{"rendered":"

\"\"<\/a><\/p>\n

El exact match de Google coincidir\u00e1 con la intenci\u00f3n de b\u00fasqueda de los usuarios<\/h2>\n

El exact match de Google, en un principio, indicaba una sola cosa:\u00a0la concordancia exacta de las consultas en Google.<\/strong> Es decir, los anuncios s\u00f3lo se mostraban si un usuario colocaba las palabras clave especificas. Por ejemplo, si tu palabra clave era \u00abzapatos en lima\u00bb y el usuario colocaba \u00abtiendas en lima para comprar zapatos\u00bb, el anuncio no les aparec\u00eda.<\/p>\n

Esos problemas fueron cambiando poco a poco con el tiempo, ya que el exact match de Google fue evolucionando. Hoy en d\u00eda la herramienta es m\u00e1s inteligente y al fin llego el momento de una actualizaci\u00f3n. El machine learning de Google Ads<\/a> sigue optimizandoce y promete que el exact match coincidir\u00e1 con la intenci\u00f3n de b\u00fasqueda. Es as\u00ed que integrar\u00e1 nuevas variantes a los significados.<\/p>\n

En el a\u00f1o 2014, el exact match de Google tuvo una gran revoluci\u00f3n. Se enfocaban en\u00a0las palabras clave<\/strong> que los usuarios buscaban<\/a> y se relacionaban con el contenido deseado. En ese tiempo, se agregaron los plurales en los t\u00e9rminos y las faltas de ortograf\u00eda. Asimismo, al poco tiempo, crearon diferentes concordancias en funci\u00f3n del orden y desempe\u00f1o de las palabras.<\/p>\n

El exact match de Google Ads se vuelve m\u00e1s inteligente<\/h3>\n

Hoy tenemos la \u00faltima fase:\u00a0Google indic\u00f3 que incluir\u00e1 variantes cercanas en el exact match<\/strong>. Las variaciones incluyen\u00a0diversas estructuras<\/strong> pero que mantengan el mismo significado. Adem\u00e1s, toma en cuenta\u00a0frases que utilicen las palabras o variaciones con la misma intenci\u00f3n<\/strong>. Puedes observarlo mejor en el siguiente ejemplo.<\/p>\n

\"\"<\/a>Con esto, ya no ser\u00e1n necesarias las palabras clave exactas para que tus anuncios se muestren en Google. El gigante corporativo asegura que lo m\u00e1s importante ser\u00e1 que el significado e intenci\u00f3n de consulta coincidan con las keywords<\/strong>.<\/p>\n

Con el ejemplo \u00abYosemite camping\u00bb, el exact match de Google har\u00e1 que esta palabra clave coincida con: \u00abcampsites in yosemite\u00bb y \u00abYosemite campground\u00bb. En resumen,\u00a0cualquier consulta que tenga la idea de querer \u00abacampar en Yosemite\u00bb<\/strong>.<\/p>\n

Abrima<\/span><\/a> socio de Google Partners y Especialistas Certificados en <\/span>Google Ads (Adwords<\/span><\/a>). Mas detalles en <\/span>www.abrima.com\/google-ads<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El exact match de Google coincidir\u00e1 con la intenci\u00f3n de b\u00fasqueda de los usuarios El exact match de Google, en un principio, indicaba una sola […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,40,27,14,18],"tags":[],"yoast_head":"\nEl exact match de Google Ads se vuelve m\u00e1s inteligente - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/el-exact-match-de-google-ads-se-vuelve-mas-inteligente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El exact match de Google Ads se vuelve m\u00e1s inteligente - 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