{"id":7282,"date":"2018-09-12T00:08:15","date_gmt":"2018-09-12T00:08:15","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7282"},"modified":"2018-09-12T00:08:15","modified_gmt":"2018-09-12T00:08:15","slug":"google-ads-5-errores-comunes-en-tu-campana","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-ads-5-errores-comunes-en-tu-campana\/","title":{"rendered":"Google Ads, 5 errores comunes en tu campa\u00f1a"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Google Ads es la plataforma de publicidad online por excelencia, descubre como evitar los errores m\u00e1s comunes<\/h2>\n

Dependiendo de tu negocio o nicho de mercado, tu estrategia publicitaria online ser\u00e1 m\u00e1s optima al usar\u00a0Google Ads. Cabe decir, que al realizar una pauta publicitaria en cualquier plataforma que te permita realizar anuncios te brindar\u00e1 un buen impacto. Sin embargo, al momento de optimizar la conversi\u00f3n y mejorar debemos tener dos cosas: por un lado\u00a0la anal\u00edtica y evaluaci\u00f3n de resultados,<\/strong> y por otra,\u00a0el conocimiento de diversos cambios por Google<\/strong>.<\/p>\n

Sin ir muy lejos, hace poco la plataforma se llamaba Google Adwords y ahora\u00a0Google Ads<\/a>. Tras el lanzamiento se mostraron nuevas herramientas como las\u00a0campa\u00f1as inteligentes, la plataforma de marketing de Google<\/strong>, etc. Al conocer a profundidad los servicios y herramientas de la plataforma, podr\u00e1s utilizar la mejor opci\u00f3n para tu target.<\/p>\n

Google Ads: 5 errores comunes en tu campa\u00f1a publicitaria<\/h3>\n

Si quieres\u00a0evitar los\u00a05 errores comunes en tu campa\u00f1a publicitaria<\/strong>\u00a0<\/strong>y mejorar tu \u00e9xito, aqu\u00ed te dejamos unos consejos.<\/p>\n

1.-\u00a0 Eliges mal la plataforma al anunciar tu producto<\/h4>\n

No solo te debes enfocar en la plataforma que m\u00e1s usa tu audiencia, sino tambi\u00e9n en la que mejor funcione para ti. Es decir, tienes que tener en mente que plataforma sirve m\u00e1s para tu producto o servicio y en base a eso atacar.<\/p>\n

2.-\u00a0 Diriges tr\u00e1fico a otra plataforma de la competencia<\/h4>\n

Al publicar un video en YouTube y realizas anuncios desde Facebook para que la gente lo reproduzca en Google, definitivamente no obtendr\u00e1s muy buenos resultados.<\/p>\n

3.-\u00a0 Tama\u00f1o de muestra demasiado espec\u00edfico<\/h4>\n

Siempre lo he dicho \u00ablos extremos son horribles\u00bb y en este caso no es la excepci\u00f3n. No busques un t\u00e9rmino demasiado amplio porque ser\u00e1s tapado por los gigantes y en caso contrario pasar\u00e1s desapercibido. En este sentido es muy importante combinar palabras claves long tail con t\u00e9rminos de b\u00fasqueda<\/a> local. Con ello optimizar\u00e1s volver\u00e1s m\u00e1s eficiente tu inversi\u00f3n y posicionamiento.<\/p>\n

4.-\u00a0 Hacer una oferta contra ti mismo<\/h4>\n

No se recomienda lanzar dos versiones del mismo anuncio en la misma plataforma dirigida a la misma audiencia con dos llamadas a la acci\u00f3n distintas. Definitivamente si haces esto estas perdiendo tu inversi\u00f3n ya que\u00a0estas pujando contra ti mismo e incrementando el precio de la campa\u00f1a<\/strong>. Los expertos recomiendan realizar testeos A\/B con la misma llamada a la acci\u00f3n.<\/p>\n

5.-\u00a0 Dejas el mismo anuncio sin cambios por mucho tiempo<\/h4>\n

Al principio est\u00e1s contento con los resultados de tus primeras campa\u00f1as, pero los resultados mejorar\u00e1n si mejoras los anuncios. Esta actualizaci\u00f3n de anuncios se recomienda realizar una vez por semana. Con ello, estar\u00e1s pendiente de nuevos competidores, de los cambios y variaciones en precios y de c\u00f3mo avanzan las tendencias.<\/p>\n

Abrima<\/span><\/a> socio de Google Partners y Especialistas Certificados en <\/span>Google Ads (Adwords<\/span><\/a>). Mas detalles en <\/span>www.abrima.com\/google-ads<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Ads es la plataforma de publicidad online por excelencia, descubre como evitar los errores m\u00e1s comunes Dependiendo de tu negocio o nicho de mercado, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,40,27,14,15,17,18],"tags":[],"yoast_head":"\nGoogle Ads, 5 errores comunes en tu campa\u00f1a - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-ads-5-errores-comunes-en-tu-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads, 5 errores comunes en tu campa\u00f1a - 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