{"id":7053,"date":"2018-08-29T14:00:55","date_gmt":"2018-08-29T14:00:55","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7053"},"modified":"2018-08-22T22:02:45","modified_gmt":"2018-08-22T22:02:45","slug":"los-beneficios-del-social-media-listening","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/los-beneficios-del-social-media-listening\/","title":{"rendered":"Los beneficios del Social Media Listening"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Escuchar a la comunidad es sumamente importante para conocer sus verdaderas necesidades<\/h2>\n

Los beneficios del Social Media Listening son desconocidos por la mayor\u00eda de personas. Usualmente pensamos que las redes sociales<\/a> son un parlante por donde podemos comunicar al mundo lo que tenemos que decir. Pero muchos olvidamos que estas permiten una comunicaci\u00f3n bidireccional. El secreto para conectar con la audiencia de manera efectiva es escuchando e interactuando con los seguidores.<\/p>\n

Atender a los fans es parte de la interacci\u00f3n y, claro est\u00e1, es un aspecto fundamental.\u00a0Los beneficios del Social Media Listening son incre\u00edbles, ya que si es gestionado correctamente, brinda informaci\u00f3n relevante sobre lo que buscan las personas. As\u00ed se convierte en un estudio de mercado especializado que resuelve las interrogantes sobre lo que quiere una comunidad.<\/p>\n

Los beneficios del Social Media Listening<\/h3>\n

Sea cual sea tu estrategia de marketing digital<\/a>, siempre es bueno escuchar e interactuar con tus seguidores. Hay que hacerlo dependiendo de la red social, porque es distinto comunicarte en LinkedIn<\/a> que en Twitter<\/a>. Facebook<\/a> e Instagram<\/a> tienen un tono de comunicaci\u00f3n m\u00e1s coloquial por lo que la comunicaci\u00f3n e interacci\u00f3n es m\u00e1s directa.<\/p>\n

–\u00a0 Escuchar te vuelve accesible<\/h4>\n

Si queremos brindar un buen servicio, debemos escuchar cr\u00edticas, quejas y cumplidos por igual. Un estudio realizado por Sprout Social indica que el 34,5% de las personas prefiere tener contacto con la empresa por medio de sus redes. Estas plataformas son el canal de comunicaci\u00f3n m\u00e1s utilizado, seguido por el chat (24,7%) y mail (19,4%). Sin embargo, el mismo estudio indica que el 90% de los mensajes no son respondidos.<\/p>\n

–\u00a0 Escuchar ayuda a contactar con l\u00edderes de opini\u00f3n<\/h4>\n

Poder identificar a los miembros m\u00e1s influyentes de la comunidad es de suma importancia. Con ello podremos contar con su apoyo e incluirlos como embajadores de marca en nuestras estrategias.<\/p>\n

–\u00a0 Escuchar permite saber qu\u00e9 funciona, o no, para la competencia<\/h4>\n

Con el Social Listening, no solo puedes aplicarlo en tu organizaci\u00f3n, sino que puedes escuchar cosas sobre otras empresas del sector. Puedes escuchar c\u00f3mo se comunican las personas respecto a un negocio en particular. Ello, es informaci\u00f3n valiosa para hacer cosas o evitar otras.<\/p>\n

Abrima<\/span><\/a> es <\/span>Agencia de Marketing Digital en el Peru<\/span><\/a> m\u00e1s detalles en <\/span>www.abrima.com\/marketing_digital.html<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Escuchar a la comunidad es sumamente importante para conocer sus verdaderas necesidades Los beneficios del Social Media Listening son desconocidos por la mayor\u00eda de personas. 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