{"id":7023,"date":"2018-08-28T14:00:17","date_gmt":"2018-08-28T14:00:17","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7023"},"modified":"2018-08-17T18:12:22","modified_gmt":"2018-08-17T18:12:22","slug":"los-influenciadores-en-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/los-influenciadores-en-el-marketing-digital\/","title":{"rendered":"Los influenciadores en el marketing digital"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Los consumidores toman decisiones de compra gracias a alg\u00fan youtuber<\/h2>\n

Los influenciadores en el marketing digital est\u00e1n cambiando el panorama al momento de hacer una estrategia. Actualmente, entendemos que el video online es una gran herramienta para dar mensajes de forma clara y precisa. Sin embargo, no podemos obviar a los creadores de contenido que, con esta herramienta, llegan a sus seguidores. Por ello, tenemos que comprender el impacto que tienen en la audiencia para convertirlo en estrategias que moneticen.<\/p>\n

Es as\u00ed que,\u00a0Provokers<\/em>, una agencia especializada, realiz\u00f3 junto a Google un estudio sobre las personalidades influyentes. El estudio abarco varios pa\u00edses latinoam\u00e9ricanos como Argentina, Colombia, Chile y M\u00e9xico. Asimismo, est\u00e1n enfocados en los creadores de contenidos que trabajen en formato audiovisual.<\/p>\n

Los influenciadores en el marketing digital<\/h3>\n

–\u00a0 Videos en Internet: te abre el camino a la fama<\/h4>\n

Llegar a ser famoso ya no es nada del otro mundo, ni algo exclusivo para los que trabajan en Tv. Hoy, los que crean contenido online tienen tanta fama como los actores o m\u00fasicos conocidos.\u00a0 Por intenet llegamos a millones de personas y, sin dudas, podemos llegar a ser l\u00edderes de opini\u00f3n.<\/p>\n

Hoy en d\u00eda, el contenido de video tiene un rol importante en el mundo, en el las voces de internet de hacen o\u00edr. En este sentido, 9 de cada 19 personalidades influyentes creadores de contenidos son\u00a0youtubers<\/em><\/strong>\u00a0<\/strong>en M\u00e9xico. Definitivamente, YouTube<\/a> es la plataforma que permite a las personas expresarse con libertad y convertirse en celebridades.<\/p>\n

En Argentina, la agencia Provokers descubri\u00f3 que el\u00a054%<\/strong> de encuestados tienen mayor cercan\u00eda a estos personajes. Indican que lo hacen porque sienten a los youtubers m\u00e1s aut\u00e9nticos que otra figura p\u00fablica.<\/em><\/p>\n

–\u00a0 La espontaneidad es la ventaja en los creadores de video<\/h4>\n

Con las personalidades de internet, la audiencia espera que ellos sean simp\u00e1ticos, muy divertidos y, en algunos casos, atrevidos. Seg\u00fan los datos de Provokers, el 46% indica que no les afecta la irreverencia de estos personajes.<\/p>\n

Abrima<\/span><\/a> socio de Google Partners y Especialistas Certificados en <\/span>Google Ads (Adwords<\/span><\/a>). Mas detalles en <\/span>www.abrima.com\/google-ads<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Los consumidores toman decisiones de compra gracias a alg\u00fan youtuber Los influenciadores en el marketing digital est\u00e1n cambiando el panorama al momento de hacer una […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,40,27,17,24],"tags":[],"yoast_head":"\nLos influenciadores en el marketing digital - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/los-influenciadores-en-el-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los influenciadores en el marketing digital - 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