{"id":7011,"date":"2018-08-14T19:36:38","date_gmt":"2018-08-14T19:36:38","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=7011"},"modified":"2018-08-14T19:36:38","modified_gmt":"2018-08-14T19:36:38","slug":"google-renueva-sus-servicios-publicitarios-y-ahora-se-llama-google-ads","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-renueva-sus-servicios-publicitarios-y-ahora-se-llama-google-ads\/","title":{"rendered":"Google renueva sus servicios publicitarios y ahora se llama Google Ads"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Google fusiona diversas de sus herramientas para simplificar su cat\u00e1logo<\/h2>\n

Google renueva sus servicios publicitarios debido al gran crecimiento obtenido en estos \u00faltimos a\u00f1os. Esto con el fin de simplificar sus herramientas que, en cierto punto, se convirtieron en un laberinto. Por esta raz\u00f3n, la organizaci\u00f3n cambi\u00f3 el nombre e imagen de muchos de sus productos, como el m\u00edtico Drive<\/a><\/strong>. Actualmente, el nombre de esta plataforma es One<\/strong>, y el centro de control pas\u00f3 de llamarse \u00abMi Cuenta\u00bb a \u00abCuenta de Google\u00bb.<\/p>\n

Continuando con los cambios en Google, es el momento de AdWords<\/a>, el servicio de anuncios del gigante corporativo. Estos cambios no solo afectan a Adwords, sino a diversos servicios vinculados a la publicidad como Analytics.<\/p>\n

Google renueva sus servicios publicitarios y ahora se llama Google Ads<\/h3>\n

Actualmente, estos servicios se dividen en tres ramas y vamos a conocerlas a cada una de ellas.<\/p>\n

1.-\u00a0 Google Ads<\/h4>\n

La primera rama ser\u00e1 la evoluci\u00f3n de AdWords, se trata principalmente de un cambio de nombre<\/strong>. El servicio, que genera m\u00e1s ingresos a la compa\u00f1\u00eda, pasar\u00e1 a llamarse\u00a0Google Ads<\/strong>. Esta es la plataforma exclusiva para todas las personas que deseen realizar anuncios en los sitios de Google: YouTbe, Google Maps, etc.<\/p>\n

Asimismo, Google Ads habilit\u00f3 nuevas funcionalidades como \u00abSmart Campaigns\u00bb, que es el nuevo modo de publicidad. Gracias a esto los anunciantes podr\u00e1n definir sus objetivos y Ads optimizar\u00e1 autom\u00e1ticamente los anuncios gracias al machine learning.<\/p>\n

2.-\u00a0 Google Marketing Platform<\/h4>\n

La segunda rama es la nueva marca Google Marketing Platform. Esta combina DoubleClick Digital Marjeton y Google Analytics 360, herramientas de an\u00e1lisis de Google.<\/p>\n

3.-\u00a0 Google Ad Manager<\/h4>\n

Por \u00faltimo, la tercera rama y nuevo producto es Google Ad Manager, herramienta de monetizaci\u00f3n de contenidos. Esta combina caracter\u00edsticas de DoubleClick Ad Exchange y DoubleClick for Publishers.<\/p>\n

Como resultado de esta fusi\u00f3n de servicios, funcionalidades y plataformas, Google que su enorme cat\u00e1logo no sea confuso. Por otro lado, otras herramientas como\u00a0AdSense y AdMob continuar\u00e1n siendo independientes<\/strong>.<\/p>\n

Abrima<\/span><\/a> socio de Google Partners y Especialistas Certificados en <\/span>Google Ads (Adwords<\/span><\/a>). Mas detalles en <\/span>www.abrima.com\/google-ads<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google fusiona diversas de sus herramientas para simplificar su cat\u00e1logo Google renueva sus servicios publicitarios debido al gran crecimiento obtenido en estos \u00faltimos a\u00f1os. Esto […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[32,10,40,27,39,12,13,14,24],"tags":[],"yoast_head":"\nGoogle renueva sus servicios publicitarios y ahora se llama Google Ads - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-renueva-sus-servicios-publicitarios-y-ahora-se-llama-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google renueva sus servicios publicitarios y ahora se llama Google Ads - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Google fusiona diversas de sus herramientas para simplificar su cat\u00e1logo Google renueva sus servicios publicitarios debido al gran crecimiento obtenido en estos \u00faltimos a\u00f1os. 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