{"id":701,"date":"2013-12-02T23:00:04","date_gmt":"2013-12-02T23:00:04","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=701"},"modified":"2013-12-02T23:00:04","modified_gmt":"2013-12-02T23:00:04","slug":"por-que-cyber-monday-se-llama-asi","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/por-que-cyber-monday-se-llama-asi\/","title":{"rendered":"\u00bfPor qu\u00e9 &#8216;Cyber Monday&#8217; se llama as\u00ed?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>El D\u00eda de Acci\u00f3n de Gracias es una festividad estadounidense (y canadiense) que se celebra hace siglos el cuarto jueves de cada noviembre. Debido a su proximidad a la navidad, los norteamericanos aprovechan el d\u00eda viernes para realizar gran parte de sus compras para las pr\u00f3ximas festividades, lo que se conoce como el &#8216;black friday&#8217; o viernes negro porque las tiendas aprovechan de realizar grandes ofertas.<\/p>\n<p>Sin embargo en 2005, cuando el uso de Internet a\u00fan se estaba masificando, los estudios de marketing encontraron que hab\u00eda un enorme auge en las ventas en l\u00ednea el lunes posterior al D\u00eda de Acci\u00f3n de Gracias.<\/p>\n<p>Para potenciar las ventas durante ese lunes e incentivar a las personas a que compren por Internet, las agencias de publicidad acu\u00f1aron el t\u00e9rmino &#8216;cybermonday&#8217;, pero&#8230;\u00a0\u00bfpor qu\u00e9 la gente se arrojaba a comprar por Internetespec\u00edficamente el lunes?<\/p>\n<p>Ah\u00ed es donde entra un curioso factor que nos revela la masividad que ha alcanzado Internet hoy en d\u00eda: \u00ab<em>El nombre Cyber Monday se gener\u00f3 de la observaci\u00f3n que millones de trabajadores norteamericanos, renovados tras un fin de semana de D\u00eda de Acci\u00f3n de Gracias y compras navide\u00f1as,\u00a0retornaban a sus trabajos con conexi\u00f3n a Internet de alta velocidad el lunes a comprar las cosas que les interesaban<\/em>\u00ab,\u00a0<a href=\"http:\/\/www.nytimes.com\/2005\/11\/30\/technology\/30iht-cyber.html?scp=12&amp;sq=cyber%20Thursday&amp;st=cse\">asegur\u00f3 en 2005 el New York Times<\/a>. O sea, la gente esperaba el lunes para llegar a sus trabajos a comprar por Internet debido a que la conexi\u00f3n en sus casas era muy lenta en ese entonces.<\/p>\n<p>FUENTE: <a href=\"http:\/\/www.fayerwayer.com\/2013\/12\/por-que-cyber-monday-se-llama-asi\/\">fayerwarer.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; El D\u00eda de Acci\u00f3n de Gracias es una festividad estadounidense (y canadiense) que se celebra hace siglos el cuarto jueves de cada noviembre. Debido [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 &#039;Cyber Monday&#039; se llama as\u00ed? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/por-que-cyber-monday-se-llama-asi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 &#039;Cyber Monday&#039; se llama as\u00ed? - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"&nbsp; El D\u00eda de Acci\u00f3n de Gracias es una festividad estadounidense (y canadiense) que se celebra hace siglos el cuarto jueves de cada noviembre. 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