{"id":6987,"date":"2018-08-07T19:47:32","date_gmt":"2018-08-07T19:47:32","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=6987"},"modified":"2018-08-07T20:52:19","modified_gmt":"2018-08-07T20:52:19","slug":"google-ads-es-la-nueva-version-de-google-adwords","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-ads-es-la-nueva-version-de-google-adwords\/","title":{"rendered":"Google Ads es la nueva versi\u00f3n de Google Adwords"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Por los 18 a\u00f1os de Google Adwords, el gigante corporativo lanza su ‘rebranding’ como Google Ads<\/h2>\n

Google Ads<\/a> es la nueva versi\u00f3n de Google Adwords<\/a>, la plataforma de publicidad online de Google. Esta es una de sus\u00a0principales fuentes de ingresos<\/strong>\u00a0y fue lanzada el 23 de octubre del a\u00f1o 2000<\/strong>. Sin embargo, al cumplir sus 18 a\u00f1os, no lo har\u00e1 con su nombre, ya que Google lanz\u00f3 su rebranding. Esta nueva propuesta es presentada como\u00a0Google Ads<\/strong>, cambiando as\u00ed el nombre, logo, tipos de b\u00fasqueda<\/a>, display<\/a> entre otras.<\/p>\n

El lanzamiento de Google Ads fue el 24 de julio y con ello empezaremos a utilizar su nueva interfaz de usuario. Aqu\u00ed podremos acceder a todos los tipos de campa\u00f1a que dispone la plataforma, el centro de ayuda y facturaci\u00f3n.<\/p>\n

\"\"<\/a><\/p>\n

Por otro lado, la URL tambi\u00e9n cambiar\u00e1, pasando de\u00a0adwords.google.com\u00a0<\/em>a\u00a0ads.google.com<\/em> y as\u00ed con todo lo dem\u00e1s. Seg\u00fan el vicepresidente Sridhar Ramaswamy<\/p>\n

Google Ads<\/strong> ser\u00e1 la puerta principal de entrada para los publicistas que quieran comprar anuncios en todos los espacios ofrecidos por Google.<\/strong><\/p><\/blockquote>\n

Sin embargo, el gigante corporativo decidi\u00f3 someter a Adwords a otro nivel mucho m\u00e1s all\u00e1 que un rebranding. Es as\u00ed que Google Ads tambi\u00e9n se lanz\u00f3 con nuevas herramientas vinculadas al servicio.<\/p>\n

–\u00a0 Campa\u00f1as inteligentes (Smart Campaigns)<\/h4>\n

Este ser\u00e1 el sistema predefinido para todos los anunciantes en Google Ads. Se le llama ‘inteligentes’ porque los usuarios podr\u00e1n elegir los objetivos necesarios de su campa\u00f1a y Google Ads utilizar\u00e1 al\u00a0machine learning<\/em> para optimizar el contenido y target de los anuncios.<\/p>\n

–\u00a0 Plataforma de Marketing de Google (Google Marketing Platform)<\/h4>\n

Esta nueva plataforma ofrece nuevos productos y funciones como Display, Video 360 y un Centro de integraciones. Esto es el resultado de fusionar a DoubleClick Digital Marketing y a Google Analytics 360. Definitivamente la plataforma nace ante la creciente necesidad de colaboraci\u00f3n.<\/p>\n

–\u00a0 Google Ad Manager<\/h4>\n

Esta es otra herramienta para los administradores de las campa\u00f1as digitales de publicidad. B\u00e1sicamente, se trata de otra fusi\u00f3n de antiguas herramientas de una misma marca. Estamos hablando de ‘DoubleClick’ con la fusi\u00f3n de DoubleClick Ad Exchange y DoubleClick para editores.<\/p>\n

Abrima<\/span><\/a> socio de Google Partners y Especialistas Certificados en <\/span>Google Ads (Adwords<\/span><\/a>). Mas detalles en <\/span>www.abrima.com\/google-ads<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Por los 18 a\u00f1os de Google Adwords, el gigante corporativo lanza su ‘rebranding’ como Google Ads Google Ads es la nueva versi\u00f3n de Google Adwords, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[8,10,40,27,14,15],"tags":[],"yoast_head":"\nGoogle Ads es la nueva versi\u00f3n de Google Adwords - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-ads-es-la-nueva-version-de-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads es la nueva versi\u00f3n de Google Adwords - 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