{"id":6939,"date":"2018-06-28T22:44:01","date_gmt":"2018-06-28T22:44:01","guid":{"rendered":"https:\/\/www.abrima.com\/blog\/?p=6939"},"modified":"2018-06-28T22:44:01","modified_gmt":"2018-06-28T22:44:01","slug":"google-adwords-se-convierte-en-google-ads","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-adwords-se-convierte-en-google-ads\/","title":{"rendered":"Google AdWords se convierte en Google Ads"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-6940\" src=\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/06\/google-adwords-ahora-es-google-ads.gif\" alt=\"\" width=\"680\" height=\"496\" \/><\/p>\n<p>A finales del a\u00f1o 2000, Google lanzaba Google AdWords. Pero \u201cmucho ha cambiado desde entonces\u201d, tal y como reconoce Sridhar Ramaswamy, vicepresidente s\u00e9nior de Ads &amp; Commerce, que ha anunciado novedades en el campo publicitario por parte de la compa\u00f1\u00eda de Mountain View.<\/p>\n<p>\u201cEstamos simplificando nuestros productos para que anunciantes y editores de todos los tama\u00f1os puedan llegar m\u00e1s f\u00e1cilmente a los consumidores en cualquier lugar, en cualquier momento y en cualquier canal\u201d,\u00a0<a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\" target=\"_blank\" rel=\"noopener\">dice<\/a>. Esta simplificaci\u00f3n pasa por la\u00a0<strong>creaci\u00f3n de nuevas marcas<\/strong>, empezando por Google Ads.<\/p>\n<p><strong>Google Ads es el nuevo nombre de Google AdWords<\/strong>, que ha sido rebautizada para representar \u201cla gama completa de capacidades publicitarias que ofrecemos hoy en d\u00eda -en Google.com y en nuestras otras propiedades, sitios asociados y aplicaciones- para ayudar a los especialistas en\u00a0<em>marketing<\/em>\u00a0a conectarse con los miles de millones de personas que encuentran respuestas en Search, miran v\u00eddeo en YouTube, exploran nuevos lugares en Google Maps, descubren aplicaciones en Google Play, navegan contenido en la web y m\u00e1s\u201d, relata Ramaswamy.<\/p>\n<p>Junto a este cambio en la denominaci\u00f3n, se ha introducido una\u00a0<strong>campa\u00f1a nueva, espec\u00edfica para peque\u00f1as empresas que se est\u00e1n introduciendo en el campo de la publicidad online<\/strong>.<\/p>\n<p>Y hay m\u00e1s. Buscando un fortalecimiento de la colaboraci\u00f3n en los equipos de\u00a0<em>marketing<\/em>, Google ha presentado\u00a0<strong>Google Marketing Platform, que surge de unificar los productos para anunciantes de DoubleClick y la Google Analytics 360 Suite<\/strong>. Con esta soluci\u00f3n, que aprovecha las integraciones de Google Analytics 360 Suite y DoubleClick Digital Marketing, deber\u00edan ser capaces de realizar tareas de planificaci\u00f3n, compra, medici\u00f3n y optimizaci\u00f3n en el mismo lugar.<\/p>\n<p>Sin salir de Google Marketing Platform, Google tambi\u00e9n ha anunciado\u00a0<strong>Display &amp; Video 360<\/strong>para la ejecuci\u00f3n de campa\u00f1as con funciones de DoubleClick Bid Manager, Campaign Manager, Studio y Audience Center.<\/p>\n<p>Por \u00faltimo, nace la plataforma<strong>\u00a0Google Ad Manager<\/strong>\u00a0para editores, que en su caso\u00a0<strong>supone la unificaci\u00f3n de DoubleClick for Publishers y DoubleClick Ad Exchange<\/strong>.<\/p>\n<p>Fuente: <a href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\">Google<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A finales del a\u00f1o 2000, Google lanzaba Google AdWords. Pero \u201cmucho ha cambiado desde entonces\u201d, tal y como reconoce Sridhar Ramaswamy, vicepresidente s\u00e9nior de Ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[40,27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google AdWords se convierte en Google Ads - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-adwords-se-convierte-en-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords se convierte en Google Ads - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"A finales del a\u00f1o 2000, Google lanzaba Google AdWords. 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