{"id":6855,"date":"2018-05-29T17:53:35","date_gmt":"2018-05-29T17:53:35","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6855"},"modified":"2018-05-29T17:53:35","modified_gmt":"2018-05-29T17:53:35","slug":"google-lanzo-un-nuevo-formato-de-video-para-adwords","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-lanzo-un-nuevo-formato-de-video-para-adwords\/","title":{"rendered":"Google lanz\u00f3 un nuevo formato de video para Adwords"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Nuevo formato permite a los anunciantes incrementar el alcance de sus videos, incluso fuera de YouTube<\/h2>\n

Ahora que\u00a0Google lanz\u00f3 un nuevo formato de video para Adwords, es un muy buen momento para invertir en publicidad. Si eres un anunciante o estas interesado en hacer videos para llegar a m\u00e1s p\u00fablico, sigue leyendo este art\u00edculo.<\/p>\n

Sabemos que\u00a0Google y Facebook<\/a><\/strong> son los principales receptores de inversi\u00f3n publicitaria en sus plataformas digitales. Sin embargo, un tercer personaje se est\u00e1 asomando poco a poco, nos referimos por\u00a0Amazon<\/strong>. Es por esta raz\u00f3n, que probablemente se mantengan en constante mejoras en sus recursos para los anunciantes.<\/p>\n

Esto es lo que sucede con la el\u00a0gigante corporativo<\/strong>, quien en esta semana present\u00f3 un nuevo formato de anuncio en video para m\u00f3viles<\/strong>. Esta actualizaci\u00f3n es una nueva opci\u00f3n para su servicio de AdWords<\/strong><\/a>.<\/p>\n

El nuevo formato se trata de\u00a0Outstream Video Ads, dise\u00f1ado para incrementar el alcance de videos de los anunciantes<\/strong>. Asimismo, el valor agregado del nuevo formato, permite lograr un alcance m\u00e1s all\u00e1 de YouTube. Ya que es compatible con dispositivos m\u00f3viles en todos los sitios y apps de los socios de Google.<\/p>\n

Google lanz\u00f3 un nuevo formato de video para Adwords<\/h3>\n

La ventaja de esta\u00a0nueva herramienta es que no se requiere tener un video alojado en YouTube<\/strong>. Con ello, se podr\u00e1 publicar videos desde los sitios de las marcas y, de esa forma, conectar m\u00e1s f\u00e1cil con los p\u00fablicos objetivos.<\/p>\n

Aparentemente,\u00a0la idea es que los videos<\/a> se muestren a los usuarios al igual que un banner para m\u00f3viles o apps<\/strong>. Por supuesto que incluye los de formato vertical. Por otro lado, manteniendo la tendencia de hacer publicidad no intrusiva, los videos se ejecutan sin sonido, y el usuario podr\u00e1 reiniciar el anuncio.<\/p>\n

A pesar de las controversias que giran al rededor de\u00a0Facebook, Google y Twitter<\/a><\/strong>, los anunciantes seguir\u00e1n considerando a estas plataformas en sus presupuestos.<\/p>\n

Abrima<\/a>\u00a0socio de Google Partners y Especialistas Certificados en\u00a0Google AdWords<\/a>. Mas detalles en\u00a0http:\/\/www.abrima.com\/googleadwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nuevo formato permite a los anunciantes incrementar el alcance de sus videos, incluso fuera de YouTube Ahora que\u00a0Google lanz\u00f3 un nuevo formato de video para […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,10,27,14,17,16,21,24],"tags":[],"yoast_head":"\nGoogle lanz\u00f3 un nuevo formato de video para Adwords - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-lanzo-un-nuevo-formato-de-video-para-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google lanz\u00f3 un nuevo formato de video para Adwords - 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