{"id":6807,"date":"2018-05-14T18:08:01","date_gmt":"2018-05-14T18:08:01","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6807"},"modified":"2018-05-14T18:17:17","modified_gmt":"2018-05-14T18:17:17","slug":"5-habilidades-para-ser-un-experto-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/5-habilidades-para-ser-un-experto-en-marketing-digital\/","title":{"rendered":"5 habilidades para ser un experto en marketing digital"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Quedarse atr\u00e1s no es una opci\u00f3n, conoce las\u00a05 habilidades para ser un experto en marketing digital<\/h2>\n

El eCommerce ha cambiado la forma de c\u00f3mo compramos los productos y servicios. Seg\u00fan el\u00a0Estudio de Comercio Electr\u00f3nico en M\u00e9xico 2017<\/strong> por Comscore, indica que el acceso a m\u00f3viles ha cambiado h\u00e1bitos. Nos dice que tres de cada cuatro mexicanos son incentivados a comprar por internet debido al marketing digital<\/a>. Las compras van desde los productos para el hogar, autos, ropa, smartphones, etc. Las tienda online avanzan, crecen y se convierten en los nuevos centros comerciales, abiertos a toda hora.<\/p>\n

\u201cLos consumidores actuales presentan necesidades y patrones de comportamiento distintos a los que caracterizaban a los consumidores de hace algunos a\u00f1os. Entender las nuevas din\u00e1micas del comercio digital y las experiencias que est\u00e1n buscando las personas de las empresas y las marcas, hace que sea necesario estar constantemente actualiz\u00e1ndose en estas tecnolog\u00edas\u201d, indic\u00f3 en un entrevista Andr\u00e9s Moreno, CEO de\u00a0Next U<\/strong>\u00a0la escuela de aprendizaje con cursos online m\u00e1s importante de Latinoam\u00e9rica.<\/p><\/blockquote>\n

Seg\u00fan la\u00a0International data Corporation – IDC<\/strong>, proveedor de inteligencia de mercados, se triplicaron las ventas en l\u00ednea en LATAM durante los \u00faltimos 6 a\u00f1os. El pa\u00eds cuyo mayor crecimiento ha tenido fue M\u00e9xico, con un 28.4%. Adem\u00e1s, el porcentaje de usuarios que compraron desde medios online alcanz\u00f3 el 76% el \u00faltimo a\u00f1o.<\/p>\n

Por este motivo, los empresarios y emprendedores de todos los pa\u00edses necesitan tener conocimientos digitales. Comprender el funcionamiento del marketing digital, posicionamiento web<\/a> o la forma de utilizar las redes sociales<\/a> son aspectos necesarios. Por ello te traemos las\u00a05 habilidades para ser un experto en marketing digital.<\/p>\n

5 habilidades para ser un experto en marketing digital<\/h3>\n

1.-\u00a0 Aprender a crear estrategias de Marketing digital<\/h4>\n

Este punto es de suma importancia tanto para empresarios y emprendedores, ya que pueden vender sus productos y servicios. Gracias a la anal\u00edtica<\/a> o inteligencia artificial, podemos optimizar las campa\u00f1as y llegar a los consumidores en el momento indicado.<\/p>\n

2.-\u00a0 Modelos de fidelizaci\u00f3n<\/h4>\n

Tener estas habilidades significa la capacidad de crear, gestionar y utilizar datos almacenados y dirigirlos a los objetivos. Hacer Email marketing<\/a> funciona muy bien, s\u00f3lo debemos crear un buen mail y la base de datos acertada.<\/p>\n

3.-\u00a0 Community manager y redes sociales<\/h4>\n

Definitivamente este personaje es el protagonista de diversas organizaciones a la hora de posicionar sus marcas. En pocas palabras, la marca es el activo m\u00e1s importante de cualquier negocio.<\/p>\n

4.-\u00a0 eCommerce – canales de venta seguros y de calidad<\/h4>\n

Tener la habilidad de conseguir y retener clientes por esta herramienta es algo muy importante para el \u00e9xito de cualquier negocio. Adem\u00e1s, formarse en este campo es una muy buena idea a la hora de buscar empleo.<\/p>\n

5.-\u00a0 Posicionamiento SEO – SEM<\/h4>\n

Es muy importante tener el conocimiento de estas dos estrategias. En SEO posicionamos nuestra web<\/a> org\u00e1nicamente, mediante diversas t\u00e9cnicas sin invertir en google. Por otro lado, el SEM es utilizar los anuncios de Google<\/a> para aparecer primeros ante alguna b\u00fasqueda. En ambos casos utilizamos las palabras claves constantemente para posicionarnos, solo que un m\u00e9todo es m\u00e1s r\u00e1pido que el otro.<\/p>\n

Abrima<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Quedarse atr\u00e1s no es una opci\u00f3n, conoce las\u00a05 habilidades para ser un experto en marketing digital El eCommerce ha cambiado la forma de c\u00f3mo compramos […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27,14,15,28,17,18,16,20],"tags":[],"yoast_head":"\n5 habilidades para ser un experto en marketing digital - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/5-habilidades-para-ser-un-experto-en-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 habilidades para ser un experto en marketing digital - 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