{"id":6770,"date":"2018-04-30T18:44:52","date_gmt":"2018-04-30T18:44:52","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6770"},"modified":"2018-04-30T18:44:52","modified_gmt":"2018-04-30T18:44:52","slug":"que-son-los-kpis-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/que-son-los-kpis-en-marketing-digital\/","title":{"rendered":"Qu\u00e9 son los KPIs en Marketing Digital"},"content":{"rendered":"<p><a href=\"http:\/\/www.agenciamktdigital.com\/index.html\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6771\" src=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital.png\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital.png 1200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-300x158.png 300w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-768x403.png 768w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-1024x538.png 1024w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-100x53.png 100w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-150x79.png 150w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-200x105.png 200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-450x236.png 450w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-600x315.png 600w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Que-son-los-KPIs-en-Marketing-Digital-900x473.png 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2>Qu\u00e9 son los KPIs en nuestra estrategia de marketing digital<\/h2>\n<p>Si estas comenzando en el mundo online, aqu\u00ed te contamos qu\u00e9 son los KPIs en <a href=\"http:\/\/www.agenciamktdigital.com\/marketing-digital\/index.html\">Marketing Digital<\/a>. Si estas armando una plan de marketing o una estrategia digital, tienes la oportunidad de medir absolutamente todo. Ante la gran pregunta, \u00bf<strong>C\u00f3mo identifico esas m\u00e9tricas<\/strong>? Te recomendamos estar muy atento a este art\u00edculo.<\/p>\n<p>Un error frecuente en ciertas empresas al momento de elaborar un plan de marketing es\u00a0<strong>no establecer objetivos<\/strong>. Con ello, tampoco definen las m\u00e9tricas que van a utilizar para saber si se cumplen esos objetivos. Definitivamente, cualquier plan sin objetivos claros, no puede ser un plan.<\/p>\n<p>En este sentido, los KPIs se deben establecer una vez tengamos los objetivos y, ser\u00e1n eficaces, si los objetivos cumplen lo siguiente:<\/p>\n<ul>\n<li><strong>S (specific):<\/strong> al plantear objetivos objetivos, debemos tener claro cu\u00e1les ser\u00edan, elegirlos a consciencia.<\/li>\n<li><strong>M (measurable):\u00a0<\/strong>un objetivo puede o no cumplirse, pero nunca lo sabr\u00e1s si no crear objetivos medibles.<\/li>\n<li><strong>A (attainable):<\/strong> es bueno ponerse retos, pero es necesario que los objetivos marcados sean alcanzables.<\/li>\n<li><strong>R (realist):<\/strong> hay que ser racionales, los objetivos planteados deben estar dentro de nuestra realidad.<\/li>\n<li><strong>T (timely):<\/strong> establece un periodo de tiempo espec\u00edfico para conseguir ese objetivo.<\/li>\n<\/ul>\n<p>Con estas 5 letras podr\u00e1s conseguir objetivos y ellos pueden variar seg\u00fan su naturaleza. Algunos KPIs var\u00edan dependiendo de si tu objetivo es conseguir clientes, aumentar tr\u00e1fico web, optimizar el <a href=\"http:\/\/www.agenciamktdigital.com\/posicionamiento-web\/index.html\">posicionamiento<\/a>, etc.<\/p>\n<h3 style=\"text-align: center\">Qu\u00e9 son los KPIs en Marketing Digital<\/h3>\n<h4>\u00bfQu\u00e9 es un KPI?<\/h4>\n<p>KPI corresponde a\u00a0<strong>Key Performance Indicator<\/strong>, es decir, la unidad que utilizamos para medir las acciones realizadas. Estos KPI permiten saber si los objetivos est\u00e1n cerca de realizarse o no. Asimismo, podr\u00edamos decir que los KPI son indicadores de objetivos intermedios. Esos\u00a0<strong>objetivos intermedios\u00a0<\/strong>conducen, si se cumplen, a\u00a0<strong>cumplir objetivos mayores<\/strong>.<\/p>\n<p>Por ejemplo, tu objetivo general es conseguir nuevos clientes. Para ello, desarrollas una estrategia para generar leads, y cada uno de esos registros pueden ser un KPI. Siempre que plantees KPIs debes ser espec\u00edfico, ya que se deben medir f\u00e1cilmente con las herramientas que tenemos a la mano.<\/p>\n<p><a href=\"http:\/\/www.abrima.com\/\">Abrima Soluciones Web<\/a>\u00a0es\u00a0<a href=\"http:\/\/www.abrima.com\/marketing_digital.html\">Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0<a href=\"http:\/\/www.abrima.com\/marketing_digital.html\">www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 son los KPIs en nuestra estrategia de marketing digital Si estas comenzando en el mundo online, aqu\u00ed te contamos qu\u00e9 son los KPIs en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,14,15,18,16,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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