{"id":6755,"date":"2018-04-24T18:01:01","date_gmt":"2018-04-24T18:01:01","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6755"},"modified":"2018-04-24T18:01:01","modified_gmt":"2018-04-24T18:01:01","slug":"inteligencia-artificial-y-machine-learning-publicidad-relevante-a-escala","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/inteligencia-artificial-y-machine-learning-publicidad-relevante-a-escala\/","title":{"rendered":"Inteligencia artificial y Machine Learning: publicidad relevante a escala"},"content":{"rendered":"<p><a href=\"http:\/\/www.abrima.com\/googleadwords\/index.html\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6756\" src=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala.png\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala.png 1200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-300x158.png 300w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-768x403.png 768w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-1024x538.png 1024w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-100x53.png 100w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-150x79.png 150w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-200x105.png 200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-450x236.png 450w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-600x315.png 600w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inteligencia-artificial-y-Machine-Learning-publicidad-relevante-a-escala-900x473.png 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2>La\u00a0Inteligencia artificial y Machine Learning ayudan a cumplir el mayor objetivo de la publicidad: ofrecer anuncios relevantes a escala<\/h2>\n<p>La\u00a0Inteligencia artificial y Machine Learning vienen transformando r\u00e1pidamente el panorama tecnol\u00f3gico. Desde asistentes digitales y software que reconocen im\u00e1genes hasta veh\u00edculos sin conductor. Definitivamente, lo que antes solo lo pod\u00edamos ver como ciencia ficci\u00f3n, hoy ya es una realidad. Sin embargo, \u00bfqu\u00e9 significan estos grandes avances para los marketeros y publicistas?<\/p>\n<p>Los avances tecnol\u00f3gicos brindan nuevas oportunidades de marketing y narrativas de marca. Al igual que la TV trajo el alcance y publicidad masiva, el internet y los dispositivos m\u00f3viles segmentaci\u00f3n y contexto. La Inteligencia Artificial (IA) cambiar\u00e1 la manera en la que interactuamos con la informaci\u00f3n, la tecnolog\u00eda, las marcas y servicios.<\/p>\n<h3 style=\"text-align: center\">Inteligencia artificial y Machine Learning: publicidad relevante a escala<\/h3>\n<h4>Un breve repaso<\/h4>\n<p>Definitivamente los avances tecnol\u00f3gicos se est\u00e1n dando a pasos agigantados, por ello es importante cono ciertas cosas. Repasar lo que realmente son la\u00a0Inteligencia artificial y Machine Learning.<\/p>\n<p>La inteligencia artificial estudia c\u00f3mo conseguir que las m\u00e1quinas sean inteligentes y resuelvan problemas como las personas. El machine learning es una nueva forma de crear estos sistemas capaces de resolverlos. En d\u00e9cadas, los programadores codificaron manualmente programas inform\u00e1ticos para lograr resultados a partir de cierta informaci\u00f3n.\u00a0Con el machine learning, ense\u00f1amos a las computadoras a aprender sin que las programemos constantemente. Para lograrlo, solo les mostramos diversos ejemplos hasta que comienzan a aprender por si mismas.<\/p>\n<h4>De la ciencia ficci\u00f3n a la realidad<\/h4>\n<p>Entonces, \u00bfc\u00f3mo puede ayudarte la IA a mejorar las estrategias que utilizas en tus campa\u00f1as de marketing?. Veamos el caso de <strong>Google<\/strong>, quien lanz\u00f3 su tel\u00e9fono <strong>Pixel\u00a0<\/strong>el a\u00f1o pasado y es un buen ejemplo. Gran parte de su estrategia de lanzamiento fue experimentar con el machine learning para alcanzar su audiencia objetivo y captar su atenci\u00f3n.<\/p>\n<p>El gigante corporativo recurri\u00f3 a una nueva herramienta llamada Custom Algorithm. Utiliza el machine learning para aumentar el n\u00famero de impresiones visibles adquiridas de anuncios en ubicaciones exclusivas. Mediante un an\u00e1lisis del historial de datos, la herramienta incrementa las probabilidades de que los anuncios lleguen a la audiencia m\u00e1s relevante.<\/p>\n<p>Los resultados que consiguieron con el lanzamiento de Pixel fueron incre\u00edbles. Google indica que en comparaci\u00f3n con otra campa\u00f1as en las que no utilizaron la herramienta, las <a href=\"http:\/\/www.abrima.com\/googleadwords\/google-adwords\/index.html\">impresiones<\/a> de inventarios premium se triplicaron y los <a href=\"http:\/\/www.abrima.com\/googleadwords\/google-adwords\/index.html\">CPM<\/a> visibles disminuyeron un 34%.<\/p>\n<p>Definitivamente, la optimizaci\u00f3n que se obtiene con el machine learning trae oportunidades que superan la segmentaci\u00f3n de medios.<\/p>\n<p><a href=\"http:\/\/abrima.com\/\">Abrima Soluciones Web<\/a>\u00a0socio de Google Partners y especialista certificado en\u00a0<a href=\"http:\/\/www.abrima.com\/googleadwords\/index.html\">Google AdWords<\/a>. Mas detalles en\u00a0<a href=\"http:\/\/www.abrima.com\/googleadwords\" target=\"_blank\" rel=\"noopener\">http:\/\/www.abrima.com\/googleadwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0Inteligencia artificial y Machine Learning ayudan a cumplir el mayor objetivo de la publicidad: ofrecer anuncios relevantes a escala La\u00a0Inteligencia artificial y Machine Learning vienen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27,14,15,17,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inteligencia artificial y Machine Learning: publicidad relevante a escala - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/inteligencia-artificial-y-machine-learning-publicidad-relevante-a-escala\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inteligencia artificial y Machine Learning: publicidad relevante a escala - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"La\u00a0Inteligencia artificial y Machine Learning ayudan a cumplir el mayor objetivo de la publicidad: ofrecer anuncios relevantes a escala La\u00a0Inteligencia artificial y Machine Learning vienen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/inteligencia-artificial-y-machine-learning-publicidad-relevante-a-escala\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - 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