{"id":6751,"date":"2018-04-23T18:08:06","date_gmt":"2018-04-23T18:08:06","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6751"},"modified":"2018-04-23T18:12:02","modified_gmt":"2018-04-23T18:12:02","slug":"inbound-marketing-que-es-y-como-aumentamos-la-conversion","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/inbound-marketing-que-es-y-como-aumentamos-la-conversion\/","title":{"rendered":"Inbound Marketing, qu\u00e9 es y c\u00f3mo aumentamos la conversi\u00f3n"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Conoce las principales ventajas del\u00a0Inbound Marketing para aplicarlas en tu estrategia<\/h2>\n

El\u00a0Inbound Marketing es una metodolog\u00eda del marketing digital<\/a> que lleva m\u00e1s de 5 a\u00f1os desarroll\u00e1ndose. Esta metodolog\u00eda comenz\u00f3 debido a los cambios que los consumidores empezaron a tener en sus h\u00e1bitos de consumo. Diversas organizaciones se adaptaron a los cambios, con ello, renovando el trato a los consumidores. Por esta raz\u00f3n, lo que busca el\u00a0Inbound Marketing<\/strong> es contactar a nuestros usuarios al inicio del proceso de compra. Adicionalmente, una vez ya identificado, acompa\u00f1arlo hasta que finalice la transacci\u00f3n.<\/p>\n

Qu\u00e9 es el\u00a0Inbound Marketing<\/h4>\n

Nace al combinar\u00a0t\u00e9cnicas de marketing y publicidad<\/strong>\u00a0como el social media<\/a>, marketing de contenidos, social ads<\/a>, SEM<\/a>, SEO<\/a>, anal\u00edtica web<\/a>, entre otras. Dirigi\u00e9ndose a las personas de forma no intrusiva y siempre aport\u00e1ndole valor<\/strong>.<\/p>\n

Como lo mencionamos anteriormente, el objetivo del\u00a0Inbound Marketing es contactar y acompa\u00f1ar a nuestros usuarios. Tanto desde el inicio del proceso de compra hasta finalizar la transacci\u00f3n<\/strong>. Esto, debe llevarse a cabo utilizando el contenido adecuado para cada etapa del proceso de compra. Definitivamente, el contenido dirigido a una persona que est\u00e1 apunto de comprar, no es el mismo que a alguien que reci\u00e9n esta investigando.<\/p>\n

Otra caracter\u00edstica de esta metodolog\u00eda, es hacer que el usuario sea quien nos busque y encuentre. En vez que nosotros salgamos a buscarlos.<\/p>\n

Inbound Marketing, qu\u00e9 es y como aumentamos la conversi\u00f3n<\/h3>\n

Ahora que conocemos un poco m\u00e1s del\u00a0Inbound Marketing, vamos a conocer algunas ventajas de esta metodolog\u00eda.<\/p>\n

–\u00a0 Aumentar los contactos cualificados<\/h4>\n

Al conocer mejor a nuestros clientes, podemos dirigirnos a ellos de forma m\u00e1s personal y segmentada. Logrando que nuestros contactos cada vez sean m\u00e1s personalizados y valiosos para cumplir nuestros objetivos.<\/p>\n

–\u00a0 Aumentar nuestros registros (leads)<\/h4>\n

Cuando tengamos un mayor n\u00famero de contactos cualificados obtendremos un mayor n\u00famero de leads. El usuario est\u00e1 m\u00e1s interesado en lo que ofrecemos, por ello, ser\u00e1 m\u00e1s f\u00e1cil que se registre en nuestra web.<\/p>\n

–\u00a0 Incrementar el n\u00famero de visitas en nuestra web<\/h4>\n

Al dirigirnos a un p\u00fablico interesado por nuestros productos o servicios podemos ofrecerles contenido de valor. Con ello, conseguiremos elevar el tr\u00e1fico en nuestra p\u00e1gina. El trato que tengamos con nuestros clientes ser\u00e1 m\u00e1s cercano y ser\u00e1 \u00e9l quien decida tenerlo.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Conoce las principales ventajas del\u00a0Inbound Marketing para aplicarlas en tu estrategia El\u00a0Inbound Marketing es una metodolog\u00eda del marketing digital que lleva m\u00e1s de 5 a\u00f1os […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27,14,15,16,20],"tags":[],"yoast_head":"\nInbound Marketing, qu\u00e9 es y c\u00f3mo aumentamos la conversi\u00f3n - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/inbound-marketing-que-es-y-como-aumentamos-la-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing, qu\u00e9 es y c\u00f3mo aumentamos la conversi\u00f3n - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Conoce las principales ventajas del\u00a0Inbound Marketing para aplicarlas en tu estrategia El\u00a0Inbound Marketing es una metodolog\u00eda del marketing digital que lleva m\u00e1s de 5 a\u00f1os […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/inbound-marketing-que-es-y-como-aumentamos-la-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-23T18:08:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-23T18:12:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Inbound-Marketing-que-es-y-como-aumentamos-la-conversion.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piero Pascual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - 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