{"id":6724,"date":"2018-04-11T18:01:12","date_gmt":"2018-04-11T18:01:12","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6724"},"modified":"2018-04-11T18:01:12","modified_gmt":"2018-04-11T18:01:12","slug":"los-beneficios-de-una-campana-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/los-beneficios-de-una-campana-de-email-marketing\/","title":{"rendered":"Los beneficios de una campa\u00f1a de email marketing"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Econ\u00f3mico, directo y no intrusivo, son algunos de los beneficios de una campa\u00f1a de email marketing<\/h2>\n

Conoce\u00a0los beneficios de una campa\u00f1a de email marketing en este art\u00edculo preparado especialmente para ti. En la actualidad es fundamental el uso del correo electr\u00f3nico, sobre todo en el \u00e1mbito profesional o corporativo. Las personas intercambiamos informaci\u00f3n a trav\u00e9s de su plataforma. Asimismo, si encontramos \u00fatil o interesante el contenido de una web especifica, podemos suscribirnos para recibir noticias.<\/p>\n

Esto nos brinda informaci\u00f3n \u00fatil respecto a la forma que los usuarios utilizan esta gran herramienta. Es as\u00ed que el correo es considerado un\u00a0canal de comunicaci\u00f3n bidireccional<\/strong>, atendiendo el intercambio de informaci\u00f3n entre los usuarios como entre las marcas y sus clientes.<\/p>\n

Por esta raz\u00f3n, hoy te brindamos\u00a0los beneficios de una campa\u00f1a de email marketing. Ya que es una herramienta valiosa del marketing digital<\/a>.<\/p>\n

Los beneficios de una campa\u00f1a de email marketing<\/h3>\n

Antes de ver los beneficios, definamos qu\u00e9 es el email marketing. El email marketing o tambi\u00e9n conocido como \u00abmailing\u00bb es el nexo de uni\u00f3n entre lo informativo y transaccional. Por esta raz\u00f3n, el desarrollo del mensaje se debe tratar con cuidado, ya que debe aportar valor al usuario.<\/p>\n

–\u00a0 Econ\u00f3mico<\/h4>\n

Si utilizamos esta t\u00e1ctica como un medio para promocionar un productos, es una de las formas m\u00e1s econ\u00f3micas de publicidad.<\/p>\n

–\u00a0 Directo y no intrusivo<\/h4>\n

Emailing es un canal de comunicaci\u00f3n directo entre la organizaci\u00f3n y sus diversos p\u00fablicos. Adem\u00e1s, los clientes estar\u00e1n m\u00e1s receptivos ya que aceptaron recibir mensajes.<\/p>\n

–\u00a0 Accesible<\/h4>\n

En la actualidad, los usuarios ingresan a su bandeja de entrada desde cualquier lugar y cualquier dispositivo. Por esta raz\u00f3n, es muy importante utilizar plantillas responsivas y no extendernos con los textos.<\/p>\n

–\u00a0 Medible<\/h4>\n

Podemos ver los resultados de nuestras campa\u00f1as de\u00a0email marketing<\/strong> de forma inmediata. Es muy importante ver y analizar las estad\u00edsticas para mejorar en el futuro.<\/p>\n

–\u00a0 Aumenta el tr\u00e1fico web<\/h4>\n

No es lo m\u00e1s resaltante de esta t\u00e9cnica, sin embargo, somos capaces de dirigir el tr\u00e1fico a p\u00e1ginas espec\u00edficas.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Econ\u00f3mico, directo y no intrusivo, son algunos de los beneficios de una campa\u00f1a de email marketing Conoce\u00a0los beneficios de una campa\u00f1a de email marketing en […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15,17,16],"tags":[],"yoast_head":"\nLos beneficios de una campa\u00f1a de email marketing - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/los-beneficios-de-una-campana-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los beneficios de una campa\u00f1a de email marketing - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Econ\u00f3mico, directo y no intrusivo, son algunos de los beneficios de una campa\u00f1a de email marketing Conoce\u00a0los beneficios de una campa\u00f1a de email marketing en […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/los-beneficios-de-una-campana-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-11T18:01:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Los-beneficios-de-una-campa\u00f1a-de-email-marketing.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piero Pascual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - 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