{"id":6721,"date":"2018-04-10T18:25:12","date_gmt":"2018-04-10T18:25:12","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6721"},"modified":"2018-04-10T18:25:12","modified_gmt":"2018-04-10T18:25:12","slug":"estrategias-de-video-online-en-latam","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/estrategias-de-video-online-en-latam\/","title":{"rendered":"Estrategias de video online en LATAM"},"content":{"rendered":"

\"\"<\/a><\/p>\n

En Per\u00fa, Chile, M\u00e9xico y Argentina, el 85% de usuarios entre 18 y 35 a\u00f1os consume videos online una vez a la semana<\/h2>\n

Conoce las estrategias de video online m\u00e1s innovadoras en latinoam\u00e9rica. Como todos sabr\u00e1n, el video es un recurso sumamente valioso para las marcas. No es utilizado \u00fanicamente para posicionar mensajes y generar alcance, sino para crear estrategias innovadoras.<\/p>\n

Diversas marcas en latinoam\u00e9rica apostaron por el video y darle forma a sus estrategias de marketing. Con ello, conquistan sus objetivos: impulsar la ventas, personalizar el mensaje para sus p\u00fablicos, etc. Esta elecci\u00f3n fue tomada viendo los altos niveles de consumo de video en la regi\u00f3n. Debido a que el 85% de usuarios entre 18 y 35 a\u00f1os de los pa\u00edses de Per\u00fa, Chile, M\u00e9xico y Argentina ven videos online una vez a la semana. Es as\u00ed que este contenido se vuelve una herramienta vital para llegar a este grupo de potenciales clientes.<\/p>\n

Estrategias de video online en LATAM<\/h3>\n

–\u00a0 Colaborar con Youtuber para alcanzar a los m\u00e1s j\u00f3venes<\/h4>\n

Cada vez m\u00e1s crece el inter\u00e9s por los creadores de contenido en YouTube. En M\u00e9xico, 8 de las 10 personalidades m\u00e1s conocidas para los j\u00f3venes entre 14 y 25 a\u00f1os son youtubers.<\/p>\n

Estas figuras, representan para las marcas un puente esencial para conectar con adolescentes y j\u00f3venes adultos. En M\u00e9xico,\u00a0Nescaf\u00e9<\/strong>, quiso acercar su marca a los millenials, por ello se asoci\u00f3 con la youtuber Sof\u00eda Ni\u00f1o de Rivera. Crearon una de serie de videos donde la mostraban compartiendo un caf\u00e9 con varios amigos y familiares. El concepto utilizado por la marca en estos videos fue \u00abconocerse mejor\u00bb.<\/p>\n

Como resultado, el 99% de los vistas en el canal de YouTube de la marca provinieron de usuarios entre 18 y 35 a\u00f1os.<\/p>\n

–\u00a0 Personalizaron sus anuncios para lograr una llegada efectiva<\/h4>\n

Una de las claves para lograr conexi\u00f3n efectiva en los consumidores es ser relevante al contexto en el que estamos. Marcas y entidades p\u00fablicas durante el 2017 utilizaron YouTube para generar anuncios personalizados. Estos eran dirigidos a p\u00fablicos espec\u00edficos en momentos puntuales.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0socio de Google Partners y especialista certificado en\u00a0Google AdWords<\/a>. Mas detalles en\u00a0http:\/\/www.abrima.com\/googleadwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En Per\u00fa, Chile, M\u00e9xico y Argentina, el 85% de usuarios entre 18 y 35 a\u00f1os consume videos online una vez a la semana Conoce las […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[27,14,15,17,24],"tags":[],"yoast_head":"\nEstrategias de video online en LATAM - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/estrategias-de-video-online-en-latam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de video online en LATAM - 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