{"id":6717,"date":"2018-04-09T18:17:37","date_gmt":"2018-04-09T18:17:37","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6717"},"modified":"2018-04-09T18:17:37","modified_gmt":"2018-04-09T18:17:37","slug":"por-que-no-funciona-mi-campana-de-marketing-de-influencia","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/por-que-no-funciona-mi-campana-de-marketing-de-influencia\/","title":{"rendered":"\u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia?"},"content":{"rendered":"<p><a href=\"http:\/\/www.agenciamktdigital.com\/index.html\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6718\" src=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia.png\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia.png 1200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-300x158.png 300w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-768x403.png 768w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-1024x538.png 1024w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-100x53.png 100w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-150x79.png 150w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-200x105.png 200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-450x236.png 450w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-600x315.png 600w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/04\/Por-que-no-funciona-mi-campa\u00f1a-de-marketing-de-influencia-900x473.png 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2>Conoce las principales causas de fracaso en las campa\u00f1as<\/h2>\n<p>\u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia? Es una de las preguntas que nos hemos hecho alguna vez. Una de las tendencias m\u00e1s fuertes en los planes de <a href=\"http:\/\/www.agenciamktdigital.com\/marketing-digital\/index.html\">marketing digital<\/a> en este a\u00f1o es el uso de influenciadores. Ellos, son los personajes id\u00f3neos para canalizar los mensajes de nuestra marca hacia el p\u00fablico. Con el fulgor de estos personajes, no es raro que las empresas utilicen a estos grandes y llamativos personajes p\u00fablicos.<\/p>\n<p>Ellos suelen ser expertos en nichos de mercado o son influenciadores nativos del medio digital. Por esta raz\u00f3n, pueden ser embajadores de un producto o servicio, disminuyendo la brecha en los consumidores.<\/p>\n<p>Las campa\u00f1as de\u00a0<strong>marketing de influencia<\/strong> se han convertido en un &#8216;Deber&#8217; para la mayor\u00eda de empresas. Sobre todo para aquellas dedicadas al gran consumo, la moda o el entretenimiento. Sin embargo, aunque hay varios casos de \u00e9xito, tambi\u00e9n encontramos los que no lo son. Debido a que la inversi\u00f3n es muy alta para el retorno en ventas, leads o reconocimiento de marca.<\/p>\n<h3 style=\"text-align: center\">\u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia?<\/h3>\n<h4>&#8211;\u00a0 Influenciador equivocado<\/h4>\n<p>Muchas marcas se dejan llevar por los miles o millones de seguidores que tiene un influencer en sus <a href=\"http:\/\/www.agenciamktdigital.com\/redes-sociales\/index.html\">redes sociales<\/a>, creyendo que obtendr\u00e1n mayor repercusi\u00f3n. Sin embargo, recordemos el dicho, lo importante NO es la cantidad, sino la calidad. Para ello debemos hacernos ciertas preguntas:<\/p>\n<ul>\n<li>\u00bfSus seguidores corresponden a nuestro target?<\/li>\n<li>\u00bfEste influencer tiene la capacidad de orientar los h\u00e1bitos de consumo de sus fans?<\/li>\n<\/ul>\n<p>Cuando los expertos se preguntan\u00a0\u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia?. Analizan estos puntos y replantean su estrategia para ir hacia los\u00a0 microinfluencer. Son personas con menos cantidad de seguidores pero los que tienen son extremadamente fieles. Adem\u00e1s, tienen la capacidad de inculcar cambios de consumo y una alta tasa de participaci\u00f3n.<\/p>\n<p><a href=\"http:\/\/www.abrima.com\/\">Abrima Soluciones Web<\/a>\u00a0es\u00a0<a href=\"http:\/\/www.abrima.com\/marketing_digital.html\">Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0<a href=\"http:\/\/www.abrima.com\/marketing_digital.html\">www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conoce las principales causas de fracaso en las campa\u00f1as \u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia? Es una de las preguntas que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,15,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/por-que-no-funciona-mi-campana-de-marketing-de-influencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia? - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Conoce las principales causas de fracaso en las campa\u00f1as \u00bfPor qu\u00e9 no funciona mi campa\u00f1a de marketing de influencia? 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