{"id":671,"date":"2013-12-01T18:45:19","date_gmt":"2013-12-01T18:45:19","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=671"},"modified":"2013-12-01T18:45:19","modified_gmt":"2013-12-01T18:45:19","slug":"trucos-para-nuestros-articulos-y-titulares-en-blogs","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/trucos-para-nuestros-articulos-y-titulares-en-blogs\/","title":{"rendered":"Trucos para nuestros art\u00edculos y titulares en blogs"},"content":{"rendered":"<p><img loading=\"lazy\" title=\"blogger\" alt=\"blogger\" src=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2013\/11\/sshot-147-600x546.jpg\" width=\"360\" height=\"328\" \/><\/p>\n<p>Despu\u00e9s de analizar en un post previo algunos\u00a0<a title=\"trucos para redes sociales\" href=\"http:\/\/wwwhatsnew.com\/2013\/11\/29\/trucos-para-nuestros-articulos-y-titulares-en-redes-sociales-y-blogs-i\/\" target=\"_blank\">trucos y consejos para elegir buenos titulares y art\u00edculos para Twitter y Facebook<\/a>, publicados originalmente\u00a0<a href=\"http:\/\/blog.bufferapp.com\/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog\">en Buffer<\/a>, le toca el turno al mundo blog, en el que tambi\u00e9n se demuestra que seguir ciertas directrices generar\u00e1 mucha m\u00e1s participaci\u00f3n y lectura.<\/p>\n<p>Una de las cosas m\u00e1s importantes a tener en cuenta es el titular de un post en un blog, tema del que ya han hablado unos cuantos y para el que ya disponemos de alguna que otra t\u00e9cnica. En este caso, se nos recomienda empezar primero realizando unas peque\u00f1as pruebas por Twitter: publicamos un tweet con la idea sobre la que queremos escribir, en forma de frase, cita o titular. Si el tweet se hace popular sabremos que el tema sobre el que escribamos tendr\u00e1 difusi\u00f3n, y podremos, por supuesto, realizar tambi\u00e9n el test con varios titulares distintos para ver cu\u00e1l genera m\u00e1s RTs y utilizar la misma t\u00e9cnica en Facebook, todo previo a la publicaci\u00f3n del post en el blog. Conclusi\u00f3n: utilizar twitter para validar temas potencialmente de inter\u00e9s, jugando a la vez con los titulares.<\/p>\n<p>Uno de los mejores estudios realizados sobre el tema de crear buenos t\u00edtulos para posts, hecho por Iris Shoor de la compa\u00f1\u00eda\u00a0<a href=\"http:\/\/takipi.com\/\">Takipi<\/a>, ha estudiado en 100 top-blogs qu\u00e9 tipo de titular funciona mejor, concluyendo que hay tres factores clave para generar un buen t\u00edtulo.<\/p>\n<p>El primero, incluir n\u00fameros grandes en los posts, insert\u00e1ndolos en listas, siempre en forma de d\u00edgito y no de palabra y colocando el n\u00famero al principio del titular (<em>ejemplo<\/em>:\u00a0<em>\u201c8 consejos para\u2026\u201d, \u201c15 aplicaciones que\u2026\u201d<\/em>).<\/p>\n<p>El segundo, incluir palabras en nuestros art\u00edculos explicativos como por ejemplo\u00a0<em>\u201cintroducci\u00f3n a\u201d, \u201cgu\u00eda para principiantes\u201d, \u201cgu\u00eda para hacer ____ en 5 minutos\u201d<\/em>, etc\u00e9tera. Se ha demostrado, tambi\u00e9n, que es mucho m\u00e1s efectivo publicar un art\u00edculo bajo un titulo del tipo \u201c<em>Gu\u00eda para organizar tu d\u00eda en 5 minutos<\/em>\u201d que publicarlo bajo un \u201c<em>C\u00f3mo ser m\u00e1s productivo al organizar tu d\u00eda<\/em>\u201c. El primer titular nos recalca lo importante: que podremos realizar la tarea en cuesti\u00f3n en s\u00f3lo 5 minutos.<\/p>\n<p>Tercero e igual de importante, conocer cu\u00e1les son las palabras que hacen que un post sea m\u00e1s viral (las palabras se\u00f1aladas por Takipi son en ingl\u00e9s, pero podemos seguir el consejo tambi\u00e9n en los posts en espa\u00f1ol). Palabras como\u00a0<em>smart, surprising, science, history, hacks, huge, big o critical<\/em>, nos aseguran, son casi \u00e9xito asegurado (siempre que el contenido sea de calidad, por supuesto).<\/p>\n<p>Esperamos que estos dos art\u00edculos os hayan sido de utilidad. Aqu\u00ed en\u00a0<em>Wwwhatsnew\u00a0<\/em>los tendremos todos en cuenta.<\/p>\n<p>FUENTE: <a href=\"http:\/\/wwwhatsnew.com\/2013\/11\/29\/trucos-para-nuestros-articulos-y-titulares-en-redes-sociales-y-blogs-ii\/\">wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de analizar en un post previo algunos\u00a0trucos y consejos para elegir buenos titulares y art\u00edculos para Twitter y Facebook, publicados originalmente\u00a0en Buffer, le toca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trucos para nuestros art\u00edculos y titulares en blogs - 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