{"id":6703,"date":"2018-04-04T17:48:31","date_gmt":"2018-04-04T17:48:31","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6703"},"modified":"2018-04-04T17:48:31","modified_gmt":"2018-04-04T17:48:31","slug":"progressive-web-apps-incrementa-la-experiencia-movil-en-latam","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/progressive-web-apps-incrementa-la-experiencia-movil-en-latam\/","title":{"rendered":"Progressive Web Apps incrementa la experiencia m\u00f3vil en LATAM"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Para el 2020 habr\u00e1n 171 millones de nuevos usuarios de smartphone en LATAM<\/h2>\n

Las Progressive Web Apps, al optimizar la experiencia mobile, potencian la participaci\u00f3n de m\u00e1s usuarios al mundo digital. Esto, debido a que cada vez m\u00e1s la regi\u00f3n incrementa miles de nuevos usuarios de smartphone. Por ello,\u00a0es de suma importancia brindarles la mayor agilidad y estabilidad en el uso diario.<\/p>\n

La conectividad m\u00f3vil sigue creciendo a pasos agigantados en Latinoam\u00e9rica. Ya sea para que las personas utilicen sus smartphnes como medio de comunicaci\u00f3n, fuente de informaci\u00f3n o asesor de compras. Para el 2020, se espera que el 71% de los latinoamericanos tengan un m\u00f3vil inteligente, 5% m\u00e1s de la media global. Asimismo, se incrementar\u00e1n aproximadamente 171 millones de nuevos usuarios de estos dispositivos.<\/p>\n

Sabiendo esto, el gran desaf\u00edo para las organizaciones es ofrecer una experiencia de uso firme y amigable a sus audiencias\u00a0mobile<\/em>. Ello debe estar entre las m\u00e1s importantes prioridades al momento de planificar las estrategias digitales. El objetivo de las marcas ser\u00e1 otorgar a los usuarios un uso confiable y r\u00e1pido, utilizando tecnolog\u00edas digitales eficaces. Estas deben de impulsar a los internautas de la regi\u00f3n a participar del universo web y las grandes oportunidades que pueden encontrar.<\/p>\n

\"\"<\/a><\/p>\n

Progressive Web Apps incrementa la experiencia m\u00f3vil en LATAM<\/h3>\n

–\u00a0\u00a0Progressive Web Apps: experiencias digitales fluidas y \u00e1giles<\/h4>\n

Los usuarios son exigentes cuando navegan en internet: quieren encontrar la informaci\u00f3n al instante y sin demoras, en cualquier momento y lugar. Es as\u00ed que recientes investigaciones revelan que el 46% de los consumidores en m\u00f3vil no esperan que carguen las p\u00e1ginas. Sin embargo, el an\u00e1lisis arroj\u00f3 que la mitad espera 2 segundos para que un sitio cargue. Asimismo, se compararon p\u00e1ginas que tardan 5 segundos en cargar con otras que demoran 19. Los resultados demostraron que para las primeras, las sesiones son 70% m\u00e1s largas y las tasas de rebote, 35% m\u00e1s bajas.<\/p>\n

Las cifras muestran la importancia que tienen el rendimiento y la velocidad de las web en la experiencia digital. Algunos segundos de m\u00e1s marcan la diferencia entre que un usuario se quede o deje tu web. Con su m\u00f3vil en mano, la inmediatez que lo rodea al navegar en sus redes sociales<\/a>, espera encontrar la misma agilidad en tu p\u00e1gina de destino. Definitivamente los usuarios mientras que hacen fila en el super o esperan el bus, buscan resolver esa necesidad aqu\u00ed, ahora y sin demoras.<\/p>\n

\"\"<\/a><\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Para el 2020 habr\u00e1n 171 millones de nuevos usuarios de smartphone en LATAM Las Progressive Web Apps, al optimizar la experiencia mobile, potencian la participaci\u00f3n […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,14,15,17],"tags":[],"yoast_head":"\nProgressive Web Apps incrementa la experiencia m\u00f3vil en LATAM - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/progressive-web-apps-incrementa-la-experiencia-movil-en-latam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progressive Web Apps incrementa la experiencia m\u00f3vil en LATAM - 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