{"id":6683,"date":"2018-03-27T17:58:12","date_gmt":"2018-03-27T17:58:12","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6683"},"modified":"2018-03-27T17:58:12","modified_gmt":"2018-03-27T17:58:12","slug":"conoce-todo-lo-que-dejo-el-adweek-latam","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/conoce-todo-lo-que-dejo-el-adweek-latam\/","title":{"rendered":"Conoce todo lo que dej\u00f3 el AdWeek LATAM"},"content":{"rendered":"

\"\"<\/a><\/p>\n

V\u00eddeo Online, la herramienta clave para el 2018<\/h2>\n

Conoce todo lo que dej\u00f3 el AdWeek LATAM, una de las conferencias m\u00e1s importantes del marketing y publicidad. Esta convenci\u00f3n se dio lugar en M\u00e9xico con diversos eventos y charlas con los l\u00edderes del medio. Aqu\u00ed, descubrir\u00e1s por qu\u00e9 el video online ser\u00e1 la herramienta clave en este a\u00f1o.<\/p>\n

En varios pa\u00edses latinoamericanos como Per\u00fa, Chile, Colombia, M\u00e9xico y Argentina, se hizo una investigaci\u00f3n con sorprendentes resultados. El 35% de los encuestados est\u00e1n dispuestos a dejar de comer chocolate en vez de dejar de mirar YouTube. Esto demuestra hasta qu\u00e9 punto los videos online juegan un papel fundamental en la vida de las personas.<\/p>\n

En la actualidad, YouTube tiene captada gran parte de la atenci\u00f3n de los consumidores. Por ello, los expertos en marketing deben saber c\u00f3mo comprometer a la audiencia y ganar su inter\u00e9s. El secreto para que los usuarios se interesen en una marca es simple. Debe conocer sus intenciones y ser aut\u00e9ntica, de esa forma, se concentrar\u00e1n en ella.<\/p>\n

Conoce todo lo que dej\u00f3 el AdWeek LATAM<\/h3>\n

–\u00a0 Lo que ellos quieren<\/h4>\n

Definitivamente las personas no han perdido la capacidad de prestar atenci\u00f3n, al contrario, ahora son m\u00e1s selectivas. En este sentido, las marcas que emiten mensajes relevantes, son interesantes y captan a su audiencia. Actualmente las personas se destacan por tres caracter\u00edsticas puntales: son impacientes, demandantes y curiosos.<\/p>\n

\"\"<\/a><\/p>\n

El secreto es comprender que los usuarios quieren que el contenido en video sea funcional a sus vidas y no al rev\u00e9s.<\/p>\n

–\u00a0 Hablar con la verdad<\/h4>\n

La mejor forma para darte a conocer en tu audiencia es siendo aut\u00e9ntico. Hay diversas formas de hacerlo, como utilizando a los influenciadores. Un estudio que profundiza en los atributos para influenciar descubrimos cosas muy \u00fatiles. Entre las celebridades de moda y los youtubers, los usuarios prefieren a los \u00faltimos por la capacidad que tienen para hacerlos pensar, informarlos y sentirse relacionados a ellos.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0socio de Google Partners y especialista certificado en\u00a0Google AdWords<\/a>. Mas detalles en\u00a0http:\/\/www.abrima.com\/googleadwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00eddeo Online, la herramienta clave para el 2018 Conoce todo lo que dej\u00f3 el AdWeek LATAM, una de las conferencias m\u00e1s importantes del marketing y […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27,14,24],"tags":[],"yoast_head":"\nConoce todo lo que dej\u00f3 el AdWeek LATAM - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/conoce-todo-lo-que-dejo-el-adweek-latam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce todo lo que dej\u00f3 el AdWeek LATAM - 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