{"id":6668,"date":"2018-03-21T18:42:06","date_gmt":"2018-03-21T18:42:06","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6668"},"modified":"2018-03-21T18:42:06","modified_gmt":"2018-03-21T18:42:06","slug":"el-social-media-durante-el-2018","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/","title":{"rendered":"El Social Media durante el 2018"},"content":{"rendered":"<p><a href=\"http:\/\/www.agenciamktdigital.com\/index.html\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6669\" src=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png 1200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-300x158.png 300w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-768x403.png 768w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-1024x538.png 1024w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-100x53.png 100w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-150x79.png 150w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-200x105.png 200w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-450x236.png 450w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-600x315.png 600w, https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018-900x473.png 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2>Principales tendencias que trabajaremos y usaremos en\u00a0Social Media durante el 2018<\/h2>\n<p>Ya estamos por finalizar marzo y diversas organizaciones necesitan saber el rumbo del\u00a0Social Media durante el 2018. Debemos tener un an\u00e1lisis de cu\u00e1les ser\u00e1n los puntos claves al planear una estrategia de <a href=\"http:\/\/www.agenciamktdigital.com\/index.html\">marketing digital<\/a>. En este art\u00edculo resumiremos algunas de las principales tendencias que desarrollaremos a lo largo del a\u00f1o.<\/p>\n<h3 style=\"text-align: center\">Social Media durante el 2018<\/h3>\n<h4>1.\u00a0 Social Media Profiling<\/h4>\n<p>\u00bfConocemos a las personas que nos siguen en redes sociales?. Sabemos que tenemos una comunidad con cierto porcentaje de hombres y mujeres. Tambi\u00e9n sabemos sus rangos de edades, los lugares en donde viven y en qu\u00e9 idioma se comunican. Sin embargo, no conocemos cuales son sus gustos, ni cu\u00e1l es el inter\u00e9s que generamos como marca.<\/p>\n<p>Con el\u00a0<strong>Social Profiling<\/strong> podremos conocer m\u00e1s de cerca a nuestros seguidores. Con ello, podremos poner en marcha campa\u00f1as mucho m\u00e1s aterrizadas al \u00e9xito. Ya que contaremos con un perfil mucho m\u00e1s completo e individualizado de cada uno de nuestros usuarios en las <a href=\"http:\/\/www.agenciamktdigital.com\/redes-sociales\/index.html\">redes sociales<\/a>.<\/p>\n<p>Por otro lado, podremos desarrollar una estrategia m\u00e1s integrada para partir de un conocimiento hol\u00edstico de la comunidad de seguidores.<\/p>\n<h4>2.\u00a0 Contenido personalizado<\/h4>\n<p>Ahora que conocemos mejor a nuestros usuarios, sabremos cu\u00e1l es el tipo de contenido que debemos ofrecerle. De por si, el contenido personalizado es una tendencia que viene replic\u00e1ndose desde hace algunos a\u00f1os. Asimismo, poder entrar en Facebook y ver que lo que ofrece la marca que seguimos generar\u00e1 mayor interacci\u00f3n. En comparaci\u00f3n de otros tipos de contenidos. El principal motivo por que el que seguimos una marca, debe estar fundamentado por el tipo de informaci\u00f3n que ofrece.<\/p>\n<h4>3.\u00a0 Contenido ef\u00edmero o micromomentos<\/h4>\n<p>El uso de redes como las historias de <a href=\"http:\/\/www.agenciamktdigital.com\/publicidad-web\/facebook.html\">Facebook<\/a> e <a href=\"http:\/\/www.agenciamktdigital.com\/publicidad-web\/instagram.html\">Instagram<\/a> han aumentado considerablemente. Ello, indica que el inter\u00e9s por contenidos ef\u00edmeros ha crecido. El usuario no quiere perderse de nada, y eso hace que est\u00e9 pendiente de las publicaciones. Por esta raz\u00f3n, el n\u00famero de publicaciones relacionadas con micromomentos aumentar\u00e1 este a\u00f1o.<\/p>\n<p><a href=\"http:\/\/www.abrima.com\/\">Abrima Soluciones Web<\/a>\u00a0es\u00a0<a href=\"http:\/\/www.abrima.com\/marketing_digital.html\">Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0<a href=\"http:\/\/www.abrima.com\/marketing_digital.html\">www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Principales tendencias que trabajaremos y usaremos en\u00a0Social Media durante el 2018 Ya estamos por finalizar marzo y diversas organizaciones necesitan saber el rumbo del\u00a0Social Media [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,31,14,15,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Social Media durante el 2018 - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Social Media durante el 2018 - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Principales tendencias que trabajaremos y usaremos en\u00a0Social Media durante el 2018 Ya estamos por finalizar marzo y diversas organizaciones necesitan saber el rumbo del\u00a0Social Media [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-21T18:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piero Pascual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#primaryimage\",\"url\":\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png\",\"contentUrl\":\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/\",\"name\":\"El Social Media durante el 2018 - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#primaryimage\"},\"datePublished\":\"2018-03-21T18:42:06+00:00\",\"dateModified\":\"2018-03-21T18:42:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Social Media durante el 2018\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4\"},\"headline\":\"El Social Media durante el 2018\",\"datePublished\":\"2018-03-21T18:42:06+00:00\",\"dateModified\":\"2018-03-21T18:42:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#webpage\"},\"wordCount\":378,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png\",\"articleSection\":[\"Facebook\",\"Instagram\",\"Internet\",\"Marketing Digital\",\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4\",\"name\":\"Piero Pascual\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g\",\"caption\":\"Piero Pascual\"},\"sameAs\":[\"http:\/\/www.abrima.com\"],\"url\":\"https:\/\/www.abrima.com\/blog\/author\/piero-pascual\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Social Media durante el 2018 - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/","og_locale":"es_ES","og_type":"article","og_title":"El Social Media durante el 2018 - Blog de Tecnolog\u00eda - Abrima","og_description":"Principales tendencias que trabajaremos y usaremos en\u00a0Social Media durante el 2018 Ya estamos por finalizar marzo y diversas organizaciones necesitan saber el rumbo del\u00a0Social Media [&hellip;]","og_url":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2018-03-21T18:42:06+00:00","og_image":[{"url":"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png"}],"twitter_misc":{"Escrito por":"Piero Pascual","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#primaryimage","url":"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png","contentUrl":"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#webpage","url":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/","name":"El Social Media durante el 2018 - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#primaryimage"},"datePublished":"2018-03-21T18:42:06+00:00","dateModified":"2018-03-21T18:42:06+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"El Social Media durante el 2018"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4"},"headline":"El Social Media durante el 2018","datePublished":"2018-03-21T18:42:06+00:00","dateModified":"2018-03-21T18:42:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#webpage"},"wordCount":378,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#primaryimage"},"thumbnailUrl":"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/El-Social-Media-durante-el-2018.png","articleSection":["Facebook","Instagram","Internet","Marketing Digital","Redes Sociales"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/el-social-media-durante-el-2018\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4","name":"Piero Pascual","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g","caption":"Piero Pascual"},"sameAs":["http:\/\/www.abrima.com"],"url":"https:\/\/www.abrima.com\/blog\/author\/piero-pascual\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6668"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=6668"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6668\/revisions"}],"predecessor-version":[{"id":6670,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6668\/revisions\/6670"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=6668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=6668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=6668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}