{"id":6654,"date":"2018-03-16T19:51:13","date_gmt":"2018-03-16T19:51:13","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6654"},"modified":"2018-03-16T19:56:43","modified_gmt":"2018-03-16T19:56:43","slug":"formas-comunes-de-fallar-la-gestion-de-reputacion-online","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/","title":{"rendered":"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online"},"content":{"rendered":"

\"\"<\/a><\/p>\n

El 74% de consumidores conf\u00edan en las organizaciones que tienen rese\u00f1as positivas<\/h2>\n

Conoce las formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online de las organizaciones. \u00bfQu\u00e9 tan importante consideras la gesti\u00f3n de la reputaci\u00f3n online? lanzarse en la era del marketing digital<\/a> con una marca o empresa\u00a0 implica tener cuidado. Ya que estamos expuestos a miles de personas que est\u00e1n atentas a todo lo que hacemos. En M\u00e9xico exist\u00edan 76 millones de usuarios activos hasta enero de 2017, indica Statista.<\/p>\n

Personas constantemente consultan informaci\u00f3n de todo tipo y utilizan plataformas como las redes sociales<\/a> para consumir contenidos. Asimismo interact\u00faan con otros usuarios, pero \u00bfpor qu\u00e9 es tan importante? como sabr\u00e1s, las opiniones tienen gran impacto.<\/p>\n

Datos referidos por Reputation X indican que el 74% de los usuarios conf\u00edan m\u00e1s en las compa\u00f1\u00edas con rese\u00f1as positivas. Esto lo podemos ver en nuestro d\u00eda a d\u00eda, cuando queremos buscar alg\u00fan producto o servicio primero revisamos las calificaciones. Esta informaci\u00f3n cobra especial importancia si consideramos que, en promedio, los consumidores mencionan hasta 90 veces por semana una marca.<\/p>\n

La reputaci\u00f3n online debe estar constantemente presente en nuestras mentes, pero m\u00e1s que eso, debemos gestionarla adecuadamente. Por ello, te dejamos las formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online para que sepas evitarlas.<\/p>\n

Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online<\/h3>\n

–\u00a0 Monitorear solo a tu marca<\/h4>\n

Las empresas no son un ente \u00fanico, est\u00e1n compuestas por varios elementos como ejecutivos u otros cargos importantes. Por ello, debemos de estar pendientes de las conversaciones que rodean a la compa\u00f1\u00eda y sus productos. Asimismo, debemos observar las opiniones y comentarios de las figuras clave de la firma que expresan en espacios p\u00fablicos. Ello, podr\u00eda impactar positiva o negativamente en la percepci\u00f3n de nuestros consumidores.<\/p>\n

–\u00a0 No darle importancia hasta que hay una crisis<\/h4>\n

Muchos brand managers conideran que no contar con una reputaci\u00f3n online quiere decir que la percepci\u00f3n no es mala. Es una percepci\u00f3n de indiferencia neutral y no le dan importancia hasta que se presente alg\u00fan problema. Esto puede traer malas consecuencias, por ello es importante desarrollar acciones adecuadas para que la reputaci\u00f3n sea buena.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El 74% de consumidores conf\u00edan en las organizaciones que tienen rese\u00f1as positivas Conoce las formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online de las […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15,16],"tags":[],"yoast_head":"\nFormas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"El 74% de consumidores conf\u00edan en las organizaciones que tienen rese\u00f1as positivas Conoce las formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online de las […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-16T19:51:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-16T19:56:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/Formas-comunes-de-fallar-la-gesti\u00f3n-de-reputacion-online.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piero Pascual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/\",\"name\":\"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"datePublished\":\"2018-03-16T19:51:13+00:00\",\"dateModified\":\"2018-03-16T19:56:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4\"},\"headline\":\"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online\",\"datePublished\":\"2018-03-16T19:51:13+00:00\",\"dateModified\":\"2018-03-16T19:56:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#webpage\"},\"wordCount\":418,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"articleSection\":[\"Marketing Digital\",\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4\",\"name\":\"Piero Pascual\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g\",\"caption\":\"Piero Pascual\"},\"sameAs\":[\"http:\/\/www.abrima.com\"],\"url\":\"https:\/\/www.abrima.com\/blog\/author\/piero-pascual\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/","og_locale":"es_ES","og_type":"article","og_title":"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online - Blog de Tecnolog\u00eda - Abrima","og_description":"El 74% de consumidores conf\u00edan en las organizaciones que tienen rese\u00f1as positivas Conoce las formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online de las […]","og_url":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2018-03-16T19:51:13+00:00","article_modified_time":"2018-03-16T19:56:43+00:00","og_image":[{"url":"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/Formas-comunes-de-fallar-la-gesti\u00f3n-de-reputacion-online.png"}],"twitter_misc":{"Escrito por":"Piero Pascual","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#webpage","url":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/","name":"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"datePublished":"2018-03-16T19:51:13+00:00","dateModified":"2018-03-16T19:56:43+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4"},"headline":"Formas comunes de fallar la gesti\u00f3n de reputaci\u00f3n online","datePublished":"2018-03-16T19:51:13+00:00","dateModified":"2018-03-16T19:56:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#webpage"},"wordCount":418,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"articleSection":["Marketing Digital","Redes Sociales"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/formas-comunes-de-fallar-la-gestion-de-reputacion-online\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4","name":"Piero Pascual","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g","caption":"Piero Pascual"},"sameAs":["http:\/\/www.abrima.com"],"url":"https:\/\/www.abrima.com\/blog\/author\/piero-pascual\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6654"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=6654"}],"version-history":[{"count":2,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6654\/revisions"}],"predecessor-version":[{"id":6657,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6654\/revisions\/6657"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=6654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=6654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=6654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}