{"id":6514,"date":"2018-01-31T13:00:56","date_gmt":"2018-01-31T13:00:56","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6514"},"modified":"2018-01-30T22:19:43","modified_gmt":"2018-01-30T22:19:43","slug":"5-funciones-basicas-del-community-manager-2","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/5-funciones-basicas-del-community-manager-2\/","title":{"rendered":"5 funciones b\u00e1sicas del Community Manager"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Gesti\u00f3n, control, an\u00e1lisis, competencias b\u00e1sicas que todo community manager debe tener<\/h2>\n

Una de las cosas que vuelve bonita a la profesi\u00f3n del community manager es que los d\u00edas son \u00fanicos. Que el profesional caiga en la rutina es pr\u00e1cticamente imposible, ya que los mensajes emitidos son distintos, as\u00ed como las preguntas de seguidores en los canales de comunicaci\u00f3n. Todas estas actividades sumando y generando un optimo posicionamiento web<\/a>.<\/p>\n

Adem\u00e1s, el community manager tendr\u00e1 que desarrollar tareas indispensables como la gesti\u00f3n, administraci\u00f3n, control y an\u00e1lisis<\/a>. Existe una variedad de actividades que el community manager debe desarrollar cada d\u00eda prestando la m\u00e1xima atenci\u00f3n. Por esta raz\u00f3n, te traemos las\u00a05 funciones b\u00e1sicas del community manager para la gesti\u00f3n de las redes sociales<\/a>.<\/p>\n

5 funciones b\u00e1sicas del Community Manager<\/h3>\n

–\u00a0 Escuchar<\/h4>\n

Es muy importante que el gestor de nuestras comunidades escuche lo que est\u00e1n diciendo los seguidores. Atenderlos, asesorarlos, resolver sus dudas o problemas son cosas a las que debe dar soluci\u00f3n. Asimismo, deber\u00e1 tener una escucha proactiva, con la finalidad de conseguir nuevos usuarios.<\/p>\n

Cuando el community manager escucha, sabe los temas de inter\u00e9s para los miembros de la comunidad. Adem\u00e1s, sabr\u00e1 sus maneras de interactuar entre ellos y qu\u00e9 plataformas utilizan aparte de la nuestra. Ya sea desde Facebook<\/a>, Instagram<\/a>, Twitter<\/a> o LinkedIn<\/a>.<\/p>\n

–\u00a0 Conversar<\/h4>\n

Esta es la actividad que ocupa la mayor parte del tiempo del community manager, y la desarrolla simult\u00e1neamente con otras m\u00e1s. Conversar con los usuarios sobre las soluciones que ofrece la empresa, pr\u00f3ximos lanzamientos, ofertas, son temas de todos lo d\u00edas.<\/p>\n

–\u00a0 Crear y compartir contenidos<\/h4>\n

Esta tarea se debe hacer siguiendo ciertos lineamientos; comunica cuando tengas algo que comunicar. El community manager debe aportar valor en el contenidos que difunde. Adem\u00e1s, \u00e9l ser\u00e1 el portavoz 2.0 de la empresa, siendo as\u00ed el m\u00e1ximo representante en las redes sociales.<\/p>\n

–\u00a0 Conectar con los l\u00edderes de opini\u00f3n<\/h4>\n

Debemos tener en mente de atraer a los usuarios indicados que, probablemente, atraer\u00e1n a otros usuarios. Asimismo, es importante mapear a los l\u00edderes de opini\u00f3n dentro de nuestras comunidades, a los m\u00e1s influyentes convendr\u00e1 fidelizar como embajadores de marca.<\/p>\n

–\u00a0 Monitorizar<\/h4>\n

Este es un ponto que, tal vez, sea algo rutinario, pero eso no significa que tenga menos importancia. El community manager debe registrar todas las acciones que realiza y medir su impacto, controlando que se est\u00e9 cumpliendo la estrategia, y con ello los informes de actividad.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gesti\u00f3n, control, an\u00e1lisis, competencias b\u00e1sicas que todo community manager debe tener Una de las cosas que vuelve bonita a la profesi\u00f3n del community manager es […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,10,31,25,15,17,16,21],"tags":[],"yoast_head":"\n5 funciones b\u00e1sicas del Community Manager - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/5-funciones-basicas-del-community-manager-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 funciones b\u00e1sicas del Community Manager - 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