{"id":6510,"date":"2018-01-30T17:53:57","date_gmt":"2018-01-30T17:53:57","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6510"},"modified":"2018-01-30T18:00:53","modified_gmt":"2018-01-30T18:00:53","slug":"conoce-los-3-errores-adwords","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/conoce-los-3-errores-adwords\/","title":{"rendered":"Conoce los 3 errores de Adwords"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Evita gastar mucho dinero evitando los 3 errores de Adwords<\/h2>\n

Actualmente encontramos variedad de informaci\u00f3n respecto al marketing y publicidad digital. Debido a que cada d\u00eda se vuelven m\u00e1s populares y acceder a ellos es muy f\u00e1cil. S\u00f3lo basta con googlear y aparecen miles de cursos online. Sin embargo, al momento de invertir podemos cometer errores que, por muy b\u00e1sicos que parezcan, pueden hacernos gastar m\u00e1s de lo debido. Por esta raz\u00f3n decidimos guiarte e informarte sobre\u00a0los 3 errores de Adwords.<\/p>\n

En el mundo del marketing vale mucho la pena conocer\u00a0los 3 errores de Adwords, al menos utilizarlo bien a nivel b\u00e1sico. No s\u00f3lo para saber qu\u00e9 ofrece, sino para aumentar nuestras posibilidades en el mercado, ya que es una herramienta vers\u00e1til. Con ello, lograr posicionarnos en los motores de b\u00fasqueda<\/strong><\/a>.<\/p>\n

Conoce\u00a0los 3 errores de Adwords<\/a><\/h3>\n

1.\u00a0 Equipos y aplicaciones mal elegidos<\/h4>\n

La herramienta ataca predeterminadamente sus anuncios a los usuarios de dispositivos y aplicaciones m\u00f3viles. Lamentablemente, en algunos pa\u00edses todav\u00eda existen muchas webs que no son responsive, adaptable a cualquier dispositivo. Por ello, tienen mala navegaci\u00f3n y la conversi\u00f3n se da rara vez.<\/p>\n

En este sentido ser\u00edamos imprudentes si pagamos la misma cantidad por un usuario que viene de una pc, que por uno de celular. Teniendo en mente que el usuario de smartphone saldr\u00e1 de la p\u00e1gina por problemas de interface.<\/p>\n

2.\u00a0 Falta de experimentar<\/h4>\n

Adowrds tiene un sistema integrado para realizar experimentos o tests de efectividad. Lo que primero debemos hacer es observar las campa\u00f1as todos los d\u00edas y hacer los ajustes pertinentes. En cada grupo de anuncios podemos utilizar tres textos de anuncios diferentes, luego comparamos resultados y modificamos el PPC<\/a>. Por otro lado, tambi\u00e9n puedes saber la intenci\u00f3n del usuario y compararlos demogr\u00e1ficamente.<\/p>\n

3.\u00a0 Usar demasiadas palabras clave similares<\/h4>\n

Este es uno de los principales errores que nos puede salir muy costoso, ya que podemos pagar anuncios que no tienen nada que ver con nuestra oferta. Se recomienda iniciar la campa\u00f1a con palabras clave de concordancia amplia y de frase. Cabe recalcar que no caer\u00eda mal, agregar unas cuantas palabras clave negativas para optimizar tu inversi\u00f3n.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0socio de Google Partners y especialista certificado en\u00a0Google AdWords<\/a>. Mas detalles en\u00a0http:\/\/www.abrima.com\/googleadwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Evita gastar mucho dinero evitando los 3 errores de Adwords Actualmente encontramos variedad de informaci\u00f3n respecto al marketing y publicidad digital. Debido a que cada […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27,14,15],"tags":[],"yoast_head":"\nConoce los 3 errores de Adwords - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/conoce-los-3-errores-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce los 3 errores de Adwords - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Evita gastar mucho dinero evitando los 3 errores de Adwords Actualmente encontramos variedad de informaci\u00f3n respecto al marketing y publicidad digital. 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