{"id":6500,"date":"2018-01-26T18:32:34","date_gmt":"2018-01-26T18:32:34","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6500"},"modified":"2018-01-26T18:34:58","modified_gmt":"2018-01-26T18:34:58","slug":"utilizar-storytelling-fortalece-la-estrategia-content-marketing","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/utilizar-storytelling-fortalece-la-estrategia-content-marketing\/","title":{"rendered":"Utilizar el Storytelling fortalece la estrategia de content marketing"},"content":{"rendered":"

 <\/p>\n

\"\"<\/a><\/h2>\n

La inversi\u00f3n global para 2020 en el marketing digital ser\u00e1 de $306 mil millones<\/h2>\n

Utilizar el Storytelling fortalece la estrategia de content marketing pero, \u00bfsabemos qu\u00e9 es el Storytellin?. La funci\u00f3n principal del\u00a0storytelling<\/strong> es contar una historia de marca, para conectar con el p\u00fablico y establecer canales de comunicaci\u00f3n. Todo esto mediante un buen relato y, obviamente, mensajes que inspiren a los usuarios. Aunque sea un trabajo lineal, la narraci\u00f3n de estas historias puede mejorar las estrategias de marketing de contenidos.<\/p>\n

Se estima que para el 2020 el marketing digital<\/a> obtenga una inversi\u00f3n de $306 mil millones. Una gran oportunidad para el storytelling ya que por medio de las historias creamos relaciones con los p\u00fablicos y nos conectamos mejor con ellos. Seg\u00fan Desing Wizard, utilizar el Storytelling fortalece la estrategia de content marketing, pero antes debemos saber algunos pasos.<\/p>\n

Utilizar el Storytelling fortalece la estrategia de content marketing<\/h3>\n

–\u00a0 Establece una estrategia clara<\/h4>\n

Lo que primero debemos hacer es armar una estrategia clara, de redacci\u00f3n pulcra y hacer que la lean personas especificas. Una vez aprobada, crear un respaldo, todo equipo debe tener un respaldo para revisar juntos la estrategia y realizar posibles cambios.<\/p>\n

–\u00a0 Consigue la aprobaci\u00f3n de personas adecuadas<\/h4>\n

Existen muchas marcas que, los storytellers no acostumbran contar sus propias historias, cuando deber\u00eda serlo. Estos profesionales deben de ser respaldados por los l\u00edderes de las compa\u00f1\u00edas, ya que tendr\u00e1n la aceptaci\u00f3n directa del jefe. Adem\u00e1s, \u00e9l est\u00e1 comprometido a compartir el storytelling de marca.<\/p>\n

–\u00a0 Establece expectativas con los interesados<\/h4>\n

Este punto involucra a los l\u00edderes, quienes deciden qu\u00e9 proyectos de storytelling ser\u00e1n aprobados. Estos ayudar\u00e1n a alcanzar nuevos objetivos comerciales, e incluso a los creadores de contenido.<\/p>\n

–\u00a0 Alinea los flujos de trabajo<\/h4>\n

Los especialistas recomiendan utilizar una t\u00e9cnica basada en crear un flujo donde se documenten las historias que valen la pena mostrar. Asimismo, tambi\u00e9n entra la planificaci\u00f3n de ideas, producci\u00f3n, dise\u00f1o, redacci\u00f3n, etc. Todo esto para tener un plan bien sofisticado para distribuir el contenido personalizado en redes sociales<\/a>.<\/p>\n

–\u00a0 Utiliza tecnolog\u00eda \u00fatil<\/h4>\n

Este punto es s\u00faper importante para los creadores de contenidos, ya que la tecnolog\u00eda siempre es importante para que creen y difundan contenido \u00fatil y \u00fanico.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0m\u00e1s detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  La inversi\u00f3n global para 2020 en el marketing digital ser\u00e1 de $306 mil millones Utilizar el Storytelling fortalece la estrategia de content marketing pero, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,31,25,15,16,20,21],"tags":[],"yoast_head":"\nUtilizar el Storytelling fortalece la estrategia de content marketing - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/utilizar-storytelling-fortalece-la-estrategia-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilizar el Storytelling fortalece la estrategia de content marketing - 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