{"id":6304,"date":"2017-11-24T17:42:07","date_gmt":"2017-11-24T17:42:07","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6304"},"modified":"2017-11-24T17:42:07","modified_gmt":"2017-11-24T17:42:07","slug":"snapchat-adquiere-compania-medicion-metricas","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/","title":{"rendered":"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Metamarkets, empresa dedicada a la obtenci\u00f3n de medici\u00f3n y m\u00e9tricas, ahora forma parte de la organizaci\u00f3n de\u00a0Evan Spiegel .<\/h3>\n

La famosa red social tiene aproximadamente 173 millones de usuarios activos todos los d\u00edas. Son pocos en realidad, si la comparamos con sus competidores\u00a0Instagram<\/strong> o\u00a0WhatsApp<\/strong>, debido a que no logra incrementar su numero de anunciantes. Por este motivo,\u00a0Snapchat<\/strong> quiere implementar herramientas de Metamarkets, la compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas.<\/p>\n

Pero, \u00bfsabes de qu\u00e9 estoy hablando? Para los que no conocen\u00a0Snapchat,<\/strong> voy a contarles brevemente de que s\u00e9 trata esta famosa aplicaci\u00f3n. Y digo famosa, porque se posicion\u00f3 en el mercado por permitir intercambiar mensajes o fotos manteniendo la m\u00e1xima privacidad, ya que se auto destruyen autom\u00e1ticamente. \u00bfGenial no?<\/p>\n

\u00bfQu\u00e9 es Snapchat?<\/h4>\n

Snapchat<\/strong> es una aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea que permite enviar fotos y v\u00eddeos. Lo mejor, es que tienes la seguridad de que se eliminan autom\u00e1ticamente para siempre. Asimismo, los filtros son famosos en esta app, ya que puedes aparecer con un sin fin de temas divertidos.<\/p>\n

Compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas<\/h4>\n

Evan Spiegel, CEO de Snapchat, en una jugada para tratar de gestionar los problemas su compa\u00f1\u00eda compr\u00f3\u00a0a\u00a0Metamarkets.<\/strong> La firma de obtenci\u00f3n de medici\u00f3n y m\u00e9tricas fue adquirida por\u00a0100 millones de d\u00f3lares<\/strong>, ya que la nueva propuesta del CEO es medir mejor sus resultados publicitarios, como el rendimiento de los anunciantes.<\/p>\n

Al parecer, Metamarkets tendr\u00eda en su cartera de clientes a\u00a0Twitter, Oath y Rubicon projects<\/strong>. Lo que significar\u00eda que la compa\u00f1\u00eda es muy rentable, aunque no se manejan cifras exactas.<\/p>\n

Aunque la noticia de la adquisici\u00f3n a\u00fan no es confirmada por Snapchat, portales reconocidos indican que\u00a0Metamarkets<\/strong> se integrar\u00eda a la herramienta de\u00a0Snap Pixel.<\/strong> De \u00e9sta manera permitir a los anunciantes rastrear las conversaciones entre las plataformas.<\/p>\n

Lo que est\u00e1 buscando hacer Snapchat ya lo hizo Facebook mediante su plataforma de mensajer\u00eda\u00a0Facebook Messenger<\/strong>. Donde permit\u00edan a instituciones financieras introducir medios de pagos a trav\u00e9s de Visa y Mastercard para todos sus usuarios.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0mas detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Metamarkets, empresa dedicada a la obtenci\u00f3n de medici\u00f3n y m\u00e9tricas, ahora forma parte de la organizaci\u00f3n de\u00a0Evan Spiegel . La famosa red social tiene aproximadamente […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15,16],"tags":[],"yoast_head":"\nSnapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Metamarkets, empresa dedicada a la obtenci\u00f3n de medici\u00f3n y m\u00e9tricas, ahora forma parte de la organizaci\u00f3n de\u00a0Evan Spiegel . La famosa red social tiene aproximadamente […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-24T17:42:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2017\/11\/Snapchat-adquiere-compa\u00f1\u00eda-de-medici\u00f3n-y-m\u00e9tricas.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piero Pascual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/\",\"name\":\"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"datePublished\":\"2017-11-24T17:42:07+00:00\",\"dateModified\":\"2017-11-24T17:42:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4\"},\"headline\":\"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas\",\"datePublished\":\"2017-11-24T17:42:07+00:00\",\"dateModified\":\"2017-11-24T17:42:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#webpage\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"articleSection\":[\"Marketing Digital\",\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4\",\"name\":\"Piero Pascual\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g\",\"caption\":\"Piero Pascual\"},\"sameAs\":[\"http:\/\/www.abrima.com\"],\"url\":\"https:\/\/www.abrima.com\/blog\/author\/piero-pascual\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/","og_locale":"es_ES","og_type":"article","og_title":"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas - Blog de Tecnolog\u00eda - Abrima","og_description":"Metamarkets, empresa dedicada a la obtenci\u00f3n de medici\u00f3n y m\u00e9tricas, ahora forma parte de la organizaci\u00f3n de\u00a0Evan Spiegel . La famosa red social tiene aproximadamente […]","og_url":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2017-11-24T17:42:07+00:00","og_image":[{"url":"http:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2017\/11\/Snapchat-adquiere-compa\u00f1\u00eda-de-medici\u00f3n-y-m\u00e9tricas.png"}],"twitter_misc":{"Escrito por":"Piero Pascual","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#webpage","url":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/","name":"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"datePublished":"2017-11-24T17:42:07+00:00","dateModified":"2017-11-24T17:42:07+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4"},"headline":"Snapchat adquiere compa\u00f1\u00eda de medici\u00f3n y m\u00e9tricas","datePublished":"2017-11-24T17:42:07+00:00","dateModified":"2017-11-24T17:42:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#webpage"},"wordCount":393,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"articleSection":["Marketing Digital","Redes Sociales"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/snapchat-adquiere-compania-medicion-metricas\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/737782c1bd830490042dc008c1c2e1a4","name":"Piero Pascual","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa6097e0ae98bad776a620177cace10?s=96&d=mm&r=g","caption":"Piero Pascual"},"sameAs":["http:\/\/www.abrima.com"],"url":"https:\/\/www.abrima.com\/blog\/author\/piero-pascual\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6304"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=6304"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6304\/revisions"}],"predecessor-version":[{"id":6306,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/6304\/revisions\/6306"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=6304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=6304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=6304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}