{"id":6286,"date":"2017-11-20T17:19:22","date_gmt":"2017-11-20T17:19:22","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6286"},"modified":"2017-11-20T17:19:22","modified_gmt":"2017-11-20T17:19:22","slug":"chatbots-que-son-y-como-funcionan","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/chatbots-que-son-y-como-funcionan\/","title":{"rendered":"Chatbots: qu\u00e9 son y c\u00f3mo funcionan"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Si te apasiona el mundo digital<\/strong> probablemente ya escuchaste sobre los chatbots<\/strong>, los geniales asistentes que, d\u00eda a d\u00eda, comprenden y aplican mejor el lenguaje humano, pero si a\u00fan no has escuchado nada de ellos, ni sabes que son o c\u00f3mo funcionan, tranquilo que aqu\u00ed te explicamos.<\/p>\n

\u00bfQu\u00e9 es un chatbot?<\/strong><\/p>\n

Es un software, programa que permite realizar ciertas tareas, que puede tener interacci\u00f3n con personas mediante el chat, en algunas ocasiones cuenta con inteligencia artificial, lo cual permite comprender y aprender de las conversaciones con los usuarios.<\/p>\n

Las conversaciones con los chatbots pueden ser desde lo m\u00e1s sencillo como dar los datos del clima, noticias o el precio de cualquier producto\/servicio hasta cosas muchos m\u00e1s complejas como realizar una compra o una reservaci\u00f3n.<\/p>\n

Los asistentes funcionan perfectamente en plataformas como los mensajes de texto, Facebook Messenger, Slack, Telegram, entre otros.<\/p>\n

\u00bfC\u00f3mo funciona?<\/strong><\/p>\n

El Messenger de Facebook es una de las plataformas que m\u00e1s uso le est\u00e1 dando a esta gran herramienta de interacci\u00f3n, a pesar que muchos usuarios no se han percatado, ya puedes hablar con bots en diversas marcas como CNN, The Washington Post, entre otras.<\/p>\n

Lo que debes hacer con el chatbot de CNN, por ejemplo, es ir a la p\u00e1gina y abrir el chat, luego te escribir\u00e1 preguntando si desear recibir alg\u00fan tipo de noticia, si est\u00e1s de acuerdo y te suscribes puedes pedirle muchas cosas m\u00e1s, como los temas de tu preferencia o un resumen de las noticias del d\u00eda. Las interacciones con los bot pueden cambiar seg\u00fan la configuraci\u00f3n, en este momento si ingresas y le escribes te responder\u00e1 inmediatamente.<\/p>\n

En definitiva, la comunicaci\u00f3n con tus clientes o clientes potenciales con un chatbot es mucho m\u00e1s r\u00e1pida, directa y personalizada. Puedes usar \u00e9sta herramienta s\u00f3lo para interactuar con ellos, mostrar tus productos o servicios y porque no, saber qu\u00e9 es lo que est\u00e1n buscando.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0mas detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si te apasiona el mundo digital probablemente ya escuchaste sobre los chatbots, los geniales asistentes que, d\u00eda a d\u00eda, comprenden y aplican mejor el lenguaje […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,15,16,23],"tags":[],"yoast_head":"\nChatbots: qu\u00e9 son y c\u00f3mo funcionan - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/chatbots-que-son-y-como-funcionan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chatbots: qu\u00e9 son y c\u00f3mo funcionan - 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