{"id":6274,"date":"2017-11-15T17:58:46","date_gmt":"2017-11-15T17:58:46","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=6274"},"modified":"2017-11-15T18:01:45","modified_gmt":"2017-11-15T18:01:45","slug":"nielsen-stranger-things-2-supero-rating-game-of-thrones-walking-dead","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/nielsen-stranger-things-2-supero-rating-game-of-thrones-walking-dead\/","title":{"rendered":"Nielsen: Stranger Things 2 super\u00f3 en rating a Game Of Thrones y Walking Dead"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Netflix, <\/strong>con sus m\u00e1s de 100 millones de usuarios a nivel mundial, se ha caracterizado por mantener y respetar su modelo de negocio en no integrar ning\u00fan formato publicitario, sin embargo, la organizaci\u00f3n se muestra reacia ante la interrogante m\u00e1s grande para todos los medios \u00bfCu\u00e1l es la metodolog\u00eda para medir su audiencia?. Por esta raz\u00f3n, Nielsen, compa\u00f1\u00eda global dedicada a la investigaci\u00f3n de mercados y medici\u00f3n, realiz\u00f3 sus mediciones de forma independiente.<\/p>\n

Nielsen<\/strong>, viene midiendo la audiencia de Netflix<\/strong> desde hace dos a\u00f1os, para vender los resultados a empresas relacionadas al mundo audiovisual, como casas de Tv o productoras de Hollywood, por otro lado, hace semanas filtr\u00f3 el rating de las series de Netflix, mostrando as\u00ed que \u201cDefenders<\/strong>\u201d tuvo 6.1 millones de usuarios cada semana, mientras \u201cHouse of Cards<\/strong>\u201d 4.6 millones.<\/p>\n

En esta oportunidad, la empresa de investigaci\u00f3n filtr\u00f3 nuevamente el rating de Stranger Things 2, mostrando que tuvo 15.8 millones de espectadores tan solo en el primer cap\u00edtulo<\/strong>, por lo cual, la coloca por encima de la tan famosa serie Game of Thrones y The Walking Dead<\/strong>, las cuales no superaron los 10 millones de usuarios. Ante esto, Netflix no se ha manifestado al respecto con una respuesta p\u00fablica aceptando o revelando la cantidad real de sus audiencias.<\/p>\n

Cada vez m\u00e1s los analistas son los que creen que Netflix tambi\u00e9n deber\u00eda monetizar por rating, introduciendo pauta publicitaria en sus contenidos, Dios no lo quiera. Por otro lado, la compa\u00f1\u00eda se mantiene firme en no revelar la metodolog\u00eda ni datos de medici\u00f3n de rating que utilizan, pero alg\u00fan d\u00eda tendr\u00e1n que hacerlo.<\/p>\n

Abrima Soluciones Web<\/a>\u00a0es\u00a0Agencia de Marketing Digital en el Peru<\/a>\u00a0mas detalles en\u00a0www.abrima.com\/marketing_digital.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix, con sus m\u00e1s de 100 millones de usuarios a nivel mundial, se ha caracterizado por mantener y respetar su modelo de negocio en no […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15,1,23],"tags":[],"yoast_head":"\nNielsen: Stranger Things 2 super\u00f3 en rating a Game Of Thrones y Walking Dead - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/nielsen-stranger-things-2-supero-rating-game-of-thrones-walking-dead\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen: Stranger Things 2 super\u00f3 en rating a Game Of Thrones y Walking Dead - 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