{"id":5662,"date":"2017-05-29T18:53:18","date_gmt":"2017-05-29T18:53:18","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=5662"},"modified":"2017-05-29T18:53:18","modified_gmt":"2017-05-29T18:53:18","slug":"redes-sociales-estar-empresa","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/redes-sociales-estar-empresa\/","title":{"rendered":"\u00bfEn qu\u00e9 redes sociales debe estar mi empresa?"},"content":{"rendered":"<p><img src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2017\/02\/Social-Media-Marketing.jpg\" \/><\/p>\n<p>\u00bfDebemos estar en todas las redes sociales? La respuesta es clara: debemos seleccionar aquella plataformas que nos permitan lograr los objetivos que nos hemos fijado y concentrar en ellas nuestros esfuerzos. As\u00ed <strong>evitaremos la dispersi\u00f3n<\/strong> y podremos centrarnos en la consecuci\u00f3n de las metas.<\/p>\n<p>Lo ideal es centrarse en gestionar de forma excelente s\u00f3lo dos o tres plataformas, aunque todo depende de los recursos humanos y econ\u00f3micos con los que cuente la compa\u00f1\u00eda.<\/p>\n<blockquote class=\"green\"><p>Definir el p\u00fablico objetivo es clave para saber en qu\u00e9 redes sociales debemos estar presentes<\/p><\/blockquote>\n<p>Se deben focalizar los esfuerzos en las redes sociales en las que se encuentra el p\u00fablico objetivo de la compa\u00f1\u00eda (por eso es necesario definirlo).<\/p>\n<p><strong>No hay redes ni buenas ni malas<\/strong>, ni mejores ni peores. Tan s\u00f3lo hay distintas plataformas con distintas caracter\u00edsticas y posibilidades que se adec\u00faan m\u00e1s o menos a unos objetivos u otros.<\/p>\n<p>Es cierto que redes como Facebook y Twitter se encuentran entre las m\u00e1s utilizadas a nivel corporativo, pero no por ello debemos escogerlas sin plantearnos otras. Debemos analizar si nuestro p\u00fablico objetivo est\u00e1 en ellas porque puede ser que nuestro target se encuentre en otras.<\/p>\n<p>De nada servir\u00eda centrar nuestros esfuerzos en las mencionadas redes si, por ejemplo, nuestro <em>target<\/em> son profesionales que principalmente se mueven en Linkedin o YouTube. El \u201ctodo el mundo est\u00e1 en ellas\u201d no nos vale como argumento.<\/p>\n<p>Tambi\u00e9n hay que tener en cuenta que la forma de utilizar cada red social es muy distinta. Por eso, el criterio para abordar nuestra presencia en las redes sociales y fijar las acciones y los objetivos debe ser diferente en cada una de ellas, aunque siempre estar\u00e1n alineados con los objetivos de la estrategia global 2.0. \u00c9sta, a su vez, ir\u00e1 de la mano de la estrategia general de la empresa.<\/p>\n<p>Teniendo en cuenta todo esto, centraremos nuestros esfuerzos s\u00f3lo en unas cuantas plataformas.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.trecebits.com\/2017\/05\/29\/redes-sociales-estar-empresa\/\">Trecebits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfDebemos estar en todas las redes sociales? 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