{"id":5657,"date":"2017-05-24T23:36:20","date_gmt":"2017-05-24T23:36:20","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=5657"},"modified":"2017-05-24T23:36:20","modified_gmt":"2017-05-24T23:36:20","slug":"google-ya-sabe-las-ventas-fisicas-genera-publicidad-online","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-ya-sabe-las-ventas-fisicas-genera-publicidad-online\/","title":{"rendered":"Google ya sabe las ventas f\u00edsicas que genera su publicidad online"},"content":{"rendered":"<p><img src=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/05\/google-algoritmo-ventas-fisicas-de-su-publicidad-1.jpg?x32709\" alt=\"google-algoritmo-ventas-fisicas-de-su-publicidad\" \/><\/p>\n<p>Mientras sigue invirtiendo en otras l\u00edneas de negocio\u00a0con mayor o menor \u00e9xito,\u00a0el de la <strong>publicidad<\/strong> sigue siendo con creces el que mayores alegr\u00edas (y beneficios) le reporta a <strong>Google<\/strong>.<\/p>\n<p>Para <strong>demostrarle a las marcas que sus anuncios son efectivos\u00a0en el mundo digital pero tambi\u00e9n en el f\u00edsico<\/strong>, el gigante tecnol\u00f3gico acaba de anunciar una nueva\u00a0funcionalidad con la que puede medir <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/facebook-quiere-ser-sus-anuncios-fomenten-las-compras-offline\/\">cu\u00e1ntas ventas han generado las campa\u00f1as publicitarias en los establecimientos<\/a> y tiendas de los anunciantes.<\/p>\n<p>Para ello ha llegado a un acuerdo con varias empresas para que estas le cedan datos con \u00a0<strong>las\u00a0compras y\u00a0transacciones de las tarjetas de cr\u00e9dito\u00a0<\/strong>de sus clientes.<\/p>\n<p>Con esta informaci\u00f3n en la mano, a\u00f1adida a la que <strong>Google<\/strong> ya conoc\u00eda, como\u00a0la navegaci\u00f3n web de los usuarios, el historial de b\u00fasquedas y la geolocalizaci\u00f3n, le permitir\u00e1 \u201ccerrar el bucle\u201d entre los mundos f\u00edsico y digital y\u00a0tener un c<strong>ontrol global\u00a0del rendimiento de sus campa\u00f1as<\/strong>. Algo que los marketeros consideran\u00a0 \u201cel santo grial\u201d de la publicidad online.<\/p>\n<p>Como era de esperar, el anuncio ha levantado ampollas<a href=\"http:\/\/www.ticbeat.com\/seguridad\/las-telco-en-eeuu-se-defiende-de-las-criticas-nunca-hemos-invadido-la-privacidad-de-nadie\/\"> entre los defensores de la <strong>privacidad<\/strong><\/a>\u00a0y las asociaciones de consumidores estadounidenses. Y es que <strong>Google<\/strong> no ha dado detalles sobre c\u00f3mo funciona este sistema ni ha dicho qu\u00e9 empresas son las que le van a revelar los registros\u00a0de las tarjetas bancarias de los consumidores<\/p>\n<p>Por no decir, tampoco ha especificado c\u00f3mo han conseguido estas compa\u00f1\u00edas el\u00a0consentimiento de los consumidores para que le\u00a0cedan la\u00a0informaci\u00f3n de sus tarjetas de cr\u00e9dito.<\/p>\n<p><strong>Google<\/strong>\u00a0se ha limitado a expresar en un comunicado que<strong> la tecnolog\u00eda ha sido desarrollada tomando medidas\u00a0para proteger la informaci\u00f3n personal<\/strong> de sus usuarios y respetando los \u201cestrictos requisitos de privacidad de los usuarios\u201d.<\/p>\n<p>Para ello, contin\u00faa el comunicado, han desarrollado \u201cuna\u00a0nueva tecnolog\u00eda de cifrado personalizada que asegura que los datos de los usuarios permanecen privados, seguros y an\u00f3nimos\u201d. Aunque no especifica que\u00a0f\u00f3rmulas matem\u00e1ticas y qu\u00e9 algoritmos son los que utiliza, y cuya autor\u00eda atribuye\u00a0a tres\u00a0cient\u00edficos del MIT.<\/p>\n<p>El anonimato est\u00e1 garantizado, explican, porque estas f\u00f3rmulas convierten cualquier dato relativo a la compra y al usuario en una clave de n\u00fameros. Ni Google conoce la identidad de los compradores ni\u00a0los minoristas la identidad de los usuarios de Google.<\/p>\n<p>V\u00eda | <a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/?utm_term=.6d4396450d1c\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Washington Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras sigue invirtiendo en otras l\u00edneas de negocio\u00a0con mayor o menor \u00e9xito,\u00a0el de la publicidad sigue siendo con creces el que mayores alegr\u00edas (y beneficios) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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