{"id":5354,"date":"2017-03-17T05:11:34","date_gmt":"2017-03-17T05:11:34","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=5354"},"modified":"2017-03-17T05:11:34","modified_gmt":"2017-03-17T05:11:34","slug":"fases-la-transformacion-digital-infografia","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/fases-la-transformacion-digital-infografia\/","title":{"rendered":"Fases de la transformaci\u00f3n digital (infograf\u00eda)"},"content":{"rendered":"<p><img src=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/03\/fases-de-las-transformacion-digital-810x540.jpg?x32709\" \/><\/p>\n<p>A casi ninguna <strong>empresa<\/strong>\u00a0le queda duda ya de la necesidad de <strong>digitalizarse<\/strong> si quiere sobrevivir en el futuro. Sin embargo, muy pocas est\u00e1n adoptando una <strong>estrategia global de transformaci\u00f3n digital,<\/strong> al menos en Espa\u00f1a, sino que se est\u00e1n limitando aplicar tecnolog\u00edas y nuevos procesos en aquellas \u00e1reas donde detectan una necesidad u oportunidad de negocio inminente.<\/p>\n<p>Esta realidad, recogida en diversos informes, demuestra que en nuestro pa\u00eds todav\u00eda no hay una <strong>cultura empresarial de digitalizaci\u00f3n<\/strong>, sino que se asocia m\u00e1s al uso de dispositivos t\u00e9cnicos, y por otro lado no se afronta de manera transversal, sino que suele ser algo que recae sobre los hombros de empleados concretos de la compa\u00f1\u00eda (CTO, CMO,\u00a0CDO, etc).<\/p>\n<p>Parece pues que hablar de <a href=\"http:\/\/www.ticbeat.com\/empresa-b2b\/la-sociedad-digital-clave-en-la-transformacion-digital-de-telefonica\/\"><strong>transformaci\u00f3n digital<\/strong><\/a> en t\u00e9rminos globales, de lo que es y c\u00f3mo beneficia a las empresas, no es suficiente para que estas la acometan correctamente.<\/p>\n<p>De ah\u00ed que un informe realizado por la consultora Alimeter profundice en este procesara desgran\u00e1ndolo en <strong>seis fases<\/strong>, y as\u00ed facilitar el <strong>recorrido que una organizaci\u00f3n tiene que ir haciendo progresivamente para que al final la digitalizaci\u00f3n sea un componente m\u00e1s de su ADN.<\/strong><\/p>\n<p>Titulado\u00a0<em>\u201cLas seis fases de la transformaci\u00f3n digital\u201d,\u00a0<\/em>Andr\u00e9s Macario se ha basado en \u00e9l para elaborar una <strong>infograf\u00eda<\/strong> con los\u00a0seis pasos que debe dar una organizaci\u00f3n para adoptar una <strong>cultura de transformaci\u00f3n digital<\/strong>, y as\u00ed acabar con la idea de que \u00e9sta s\u00f3lo consiste en utilizar unos cuantos dispositivos t\u00e9cnicos:<\/p>\n<p><a href=\"http:\/\/cdn2.ticbeat.com\/src\/uploads\/2017\/03\/infografia-fases-transformacion-digital.png?x32709\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-204896\" src=\"http:\/\/cdn2.ticbeat.com\/src\/uploads\/2017\/03\/infografia-fases-transformacion-digital.png?x32709\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"http:\/\/cdn2.ticbeat.com\/src\/uploads\/2017\/03\/infografia-fases-transformacion-digital.png?x32709 768w, http:\/\/cdn1.ticbeat.com\/src\/uploads\/2017\/03\/infografia-fases-transformacion-digital-49x300.png?x32709 49w, http:\/\/cdn1.ticbeat.com\/src\/uploads\/2017\/03\/infografia-fases-transformacion-digital-167x1024.png?x32709 167w\" alt=\"infografia-fases-transformacion-digital\" width=\"768\" height=\"4714\" \/><\/a><\/p>\n<p>V\u00eda | <a href=\"http:\/\/www.contunegocio.es\/infografias\/infografia-las-6-fases-de-la-transformacion-digital\/\" target=\"_blank\" rel=\"nofollow\">Con tu negocio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A casi ninguna empresa\u00a0le queda duda ya de la necesidad de digitalizarse si quiere sobrevivir en el futuro. Sin embargo, muy pocas est\u00e1n adoptando una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fases de la transformaci\u00f3n digital (infograf\u00eda) - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/fases-la-transformacion-digital-infografia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fases de la transformaci\u00f3n digital (infograf\u00eda) - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"A casi ninguna empresa\u00a0le queda duda ya de la necesidad de digitalizarse si quiere sobrevivir en el futuro. Sin embargo, muy pocas est\u00e1n adoptando una [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/fases-la-transformacion-digital-infografia\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-17T05:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/03\/fases-de-las-transformacion-digital-810x540.jpg?x32709\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abrima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - 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