{"id":5083,"date":"2017-01-06T19:07:46","date_gmt":"2017-01-06T19:07:46","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=5083"},"modified":"2017-01-06T19:07:46","modified_gmt":"2017-01-06T19:07:46","slug":"5-buenas-practicas-email-marketing-debes-llevar-cabo","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/5-buenas-practicas-email-marketing-debes-llevar-cabo\/","title":{"rendered":"5 buenas pr\u00e1cticas de email marketing que debes llevar a cabo"},"content":{"rendered":"<p><img src=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/01\/lecciones-mejores-campa%C3%B1as-email-marketing-810x515.jpg?x32709\" alt=\"5 buenas pr\u00e1cticas de email marketing que debes llevar a cabo\" \/><\/p>\n<p>El <strong>email marketing<\/strong> <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/tasa-bajas-email-marketing\/\">se ha consolidado como una excelente estrategia<\/a> para aportar valor a los clientes de una marca, hacerles llegar las novedades de forma personalizada y sint\u00e9tica, brindarles descuentos y promociones o recopilar los mejores art\u00edculos de tu blog o p\u00e1gina web.<\/p>\n<p>Algunos de los mejores <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/lecciones-mejores-campanas-email-marketing\/\">ingredientes con los que debe contar una campa\u00f1a de email marketing<\/a> son el <strong>potencial visual, la personalizaci\u00f3n, la interactividad, un buen call-to-action<\/strong> o el aderezo del <a href=\"http:\/\/www.ticbeat.com\/lab\/consejos-marketing-storytelling-engagement\/\">storytelling para enganchar a tu p\u00fablico objetivo<\/a>. Con constancia, dise\u00f1os atractivos y buenas <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/tendencias-marketing-contenidos-2017\/\">nociones de marketing de contenidos<\/a> lograr\u00e1s aumentar tus cifras de suscriptores y <a href=\"http:\/\/www.ticbeat.com\/lab\/6-claves-diseno-usabilidad-optimizar-conversiones-online\/\">mejorar tus \u00edndices de conversi\u00f3n<\/a>.<\/p>\n<p>Desde Business 2 Community comparten una <a href=\"https:\/\/performancemarketer.com\/\" target=\"_blank\" rel=\"nofollow\">valiosa infograf\u00eda de Performance Marketer<\/a> que resalta varios puntos fundamentales a tener en cuenta para el env\u00edo de newsletters en base a los datos obtenidos durante 2016,<\/p>\n<h3>5 tendencias de 2016 que debes aplicar en tu estrategia de email marketing<\/h3>\n<ul>\n<li><strong>Adaptaci\u00f3n a los dispositivos m\u00f3viles<\/strong>: Plantillas responsive, cuerpos de texto m\u00e1s breves, l\u00edneas de asunto optimizadas a la lectura en smartphones -para obtener tasas de apertura m\u00e1s altas- e im\u00e1genes atractivas son fundamentales, ya que el m\u00f3vil es sin\u00f3nimo de \u00e9xito como dispositivo de lectura para los suscriptores.<\/li>\n<li><strong>Personalizaci\u00f3n<\/strong>: Para <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/consejos-conseguir-engagement-usuarios\/\">aumentar el engagement de los usuarios<\/a>\u00a0es imprescindible <strong>aplicar las m\u00e1ximas del marketing contextual.\u00a0<\/strong>Los correos electr\u00f3nicos contextuales generan la impresi\u00f3n de env\u00edo exclusivo a los lectores y sumados a un <strong>contenido espec\u00edfico dirigido a audiencias muy segmentadas<\/strong> -en base a los intereses- mejorar\u00e1 con creces tu embudo de conversiones.<\/li>\n<li><strong>V\u00eddeo y contenido din\u00e1mico:<\/strong>\u00a0El v\u00eddeo gana cada vez m\u00e1s peso en la red, por lo que para mejorar las tasas de clic y el grado de compromiso de tus usuarios, puedes intentar incorporar v\u00eddeos en tu estrategia de email marketing. Si encuentras\u00a0<strong>problemas de compatibilidad de v\u00eddeo,\u00a0<\/strong>puedes decantarte por los GIFs -con sus dosis de diversi\u00f3n incorporada- o las infograf\u00edas animadas.<\/li>\n<li><strong>Smartwatches y otros wearables<\/strong>: El pasado 2016 finaliz\u00f3 con m\u00e1s de 28 millones de smartwatches vendidos, que tambi\u00e9n constituyen un ejemplo de la oportunidad que los dispositivos port\u00e1tiles implican para el email marketing. Puedes experimentar con <strong>correos electr\u00f3nicos de texto sin formato, contenido breve y l\u00edneas de asunto optimizadas<\/strong> para garantizar la compatibilidad.<\/li>\n<li><strong>Alianza con medios sociales<\/strong>: Para que una campa\u00f1a alcance la gloria, es fundamental <strong>conectar tu estrategia de email marketing con las redes sociales<\/strong> favoritas de tu target. Te aconsejamos conectar tu lista de suscriptores con tus canales sociales, ejecutar anuncios de redirecci\u00f3n en Twitter, Facebook o Instagram crear grupos sociales exclusivos para suscriptores o impulsar llamadas a la acci\u00f3n que generen acciones sociales.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/01\/infograf%C3%ADa-buenas-practicas-email-markering.png?x32709\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-195384\" src=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/01\/infograf%C3%ADa-buenas-practicas-email-markering.png?x32709\" sizes=\"(max-width: 2917px) 100vw, 2917px\" srcset=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/01\/infograf\u00eda-buenas-practicas-email-markering.png?x32709 2917w, http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/01\/infograf\u00eda-buenas-practicas-email-markering-78x300.png?x32709 78w, http:\/\/cdn3.ticbeat.com\/src\/uploads\/2017\/01\/infograf\u00eda-buenas-practicas-email-markering-768x2964.png?x32709 768w, http:\/\/cdn2.ticbeat.com\/src\/uploads\/2017\/01\/infograf\u00eda-buenas-practicas-email-markering-265x1024.png?x32709 265w, http:\/\/cdn2.ticbeat.com\/src\/uploads\/2017\/01\/infograf\u00eda-buenas-practicas-email-markering-810x3126.png?x32709 810w, http:\/\/cdn1.ticbeat.com\/src\/uploads\/2017\/01\/infograf\u00eda-buenas-practicas-email-markering-1140x4400.png?x32709 1140w\" alt=\"Infograf\u00eda de buenas pr\u00e1cticas en email marketing\" width=\"2917\" height=\"11259\" data-wp-pid=\"195384\" \/><\/a><\/p>\n<p>Infograf\u00eda | Performance Marketer<\/p>\n<p>V\u00eda | <a href=\"http:\/\/www.business2community.com\/email-marketing\/email-marketing-best-practices-learned-2016-01744812#oD324jRh41oXRvZp.97\" target=\"_blank\" rel=\"nofollow\">Business 2 Community<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing se ha consolidado como una excelente estrategia para aportar valor a los clientes de una marca, hacerles llegar las novedades de forma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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