{"id":508,"date":"2013-11-08T18:24:14","date_gmt":"2013-11-08T18:24:14","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=508"},"modified":"2013-11-08T18:24:14","modified_gmt":"2013-11-08T18:24:14","slug":"sacale-partido-youtube-al-lanzar-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/sacale-partido-youtube-al-lanzar-tu-empresa\/","title":{"rendered":"S\u00e1cale partido a Youtube al lanzar tu empresa"},"content":{"rendered":"<p>Hay cinco consejos b\u00e1sicos: personaliza tu canal, planifica, huye del autobombo, dinamiza y dale seguimiento. \u00bfEn qu\u00e9 consisten cada uno? La directora de Comunicaci\u00f3n de la\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-eoi-24371?href=nota_tag\" target=\"_blank\">EOIde Espa\u00f1a<\/a>\u00a0te da la respuesta.<\/p>\n<div><\/div>\n<figure><img title=\"S\u00e1cale partido a Youtube al lanzar tu empresa\" alt=\"(Foto: Sebastianbehar.com)\" src=\"http:\/\/cde.gestion2.e3.pe\/ima\/0\/0\/0\/3\/1\/31948.jpg\" width=\"474px\" \/><\/figure>\n<div><\/div>\n<div>\n<p>Probablemente son muy pocos los emprendedores adictos a<a href=\"http:\/\/gestion.pe\/noticias-de-youtube-3496?href=nota_tag\" target=\"_blank\">YouTube<\/a>\u00a0que ya se han dado cuenta de las posibilidades que ofrece esta plataforma para lanzar su\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-emprendimientos-20978?href=nota_tag\" target=\"_blank\">negocio<\/a>. Sin embargo, saber c\u00f3mo aprovechar todo su potencial va m\u00e1s all\u00e1 de colgar un v\u00eddeo atractivo y distribuirlo a trav\u00e9s de las redes sociales.<\/p>\n<p>Tiscar Lara, directora de Comunicaci\u00f3n de la\u00a0EOI\u00a0de<a href=\"http:\/\/gestion.pe\/noticias-de-espana-354?href=nota_tag\" target=\"_blank\">Espa\u00f1a<\/a>, se\u00f1ala que antes de nada hay que crear un usuario. \u201cAs\u00ed te asegurar\u00e1s de que nadie usurpe tu perfil. Procura adem\u00e1s que sea un nombre que te permita identificarte f\u00e1cilmente\u201d, explica. A partir de ah\u00ed, recomienda trabajar otros aspectos fundamentales para que tu empresa sea \u2018lo m\u00e1s visto\u2019.<\/p>\n<p><strong>Personaliza tu canal.<\/strong>\u00a0Trata de crear una imagen que sea tu se\u00f1a de identidad. Color, tipograf\u00eda y, sobre todo, a\u00f1ade enlaces de tu p\u00e1gina web para poder redirigir el tr\u00e1fico, desde<a href=\"http:\/\/gestion.pe\/noticias-de-youtube-3496?href=nota_tag\" target=\"_blank\">YouTube<\/a>\u00a0a tu home.<\/p>\n<p><strong>Planifica.<\/strong>\u00a0Ten muy claro qu\u00e9 quieres contar, a qui\u00e9n y cu\u00e1les son los objetivos que persigues. Elabora una hoja de ruta que te ayude a identificar cada fase. Eso te ser\u00e1 muy \u00fatil para hacer un seguimiento posterior del v\u00eddeo. El contenido es tan importante como el mensaje. Los v\u00eddeos que m\u00e1s visitas acumulan son aquellos que son \u00fatiles, divertidos y entretienen.<\/p>\n<p><strong>Huye del autobombo.<\/strong>\u00a0No importa tanto contar lo fant\u00e1stica que es tu idea como lograr captar la atenci\u00f3n del mayor n\u00famero de usuarios y que, adem\u00e1s, lo comenten y compartan. Demuestra que sabes de lo que hablas y convi\u00e9rtete en referencia en tu sector.<\/p>\n<p><strong>Dinamiza.<\/strong>\u00a0Escoge t\u00edtulos sugerentes y atractivos. Y sigue al pie de la letra la m\u00e1xima: \u201cLo bueno y breve es dos veces bueno\u201d. Es preferible grabar dos v\u00eddeos de cinco minutos que uno de diez. Si lanzas mensajes cortos de forma recurrente despertar\u00e1s expectaci\u00f3n en tus clientes.<\/p>\n<p><strong>Dale seguimiento.<\/strong>\u00a0Adem\u00e1s de colgarlo en tu p\u00e1gina web, distrib\u00fayelo el video en la red, responde los comentarios y atiende las sugerencias de tu p\u00fablico. Si recomiendas otros v\u00eddeos de tem\u00e1ticas similares, probablemente conseguir\u00e1s que ellos difundan los tuyos.<\/p>\n<p>FUENTE: <a href=\"http:\/\/gestion.pe\/tendencias\/sacale-partido-youtube-al-lanzar-tu-empresa-2080370\">gestion.pe<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hay cinco consejos b\u00e1sicos: personaliza tu canal, planifica, huye del autobombo, dinamiza y dale seguimiento. \u00bfEn qu\u00e9 consisten cada uno? La directora de Comunicaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00e1cale partido a Youtube al lanzar tu empresa - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/sacale-partido-youtube-al-lanzar-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e1cale partido a Youtube al lanzar tu empresa - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Hay cinco consejos b\u00e1sicos: personaliza tu canal, planifica, huye del autobombo, dinamiza y dale seguimiento. \u00bfEn qu\u00e9 consisten cada uno? 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