{"id":5054,"date":"2016-12-28T20:39:19","date_gmt":"2016-12-28T20:39:19","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=5054"},"modified":"2016-12-28T20:39:19","modified_gmt":"2016-12-28T20:39:19","slug":"redes-sociales-debo-estar-presente","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/redes-sociales-debo-estar-presente\/","title":{"rendered":"\u00bfEn qu\u00e9 redes sociales debo estar presente?"},"content":{"rendered":"<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/11\/Social-Media-Touch.jpg\" rel=\"attachment wp-att-34085\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-34085\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/11\/Social-Media-Touch-595x418.jpg\" sizes=\"(max-width: 595px) 100vw, 595px\" srcset=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/11\/Social-Media-Touch-250x176.jpg 250w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/11\/Social-Media-Touch-768x540.jpg 768w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/11\/Social-Media-Touch-595x418.jpg 595w\" alt=\"social-media-touch\" width=\"595\" height=\"418\" \/><\/a><\/p>\n<p>Nuestra presencia en las redes sociales debe ser planificada conscientemente. Cada uno de nosotros deber\u00eda ser su propio Community Manager y de la misma manera que el CM crea un Social Media Plan (el documento en el que se recoge la planificaci\u00f3n, el desarrollo y el an\u00e1lisis de la estrategia corporativa en las redes sociales), el profesional tambi\u00e9n debe trazarse un plan que siguiera esas tres partes diferenciadas.<\/p>\n<p>Dentro de la planificaci\u00f3n, debemos seleccionar aquellas redes sociales en las que queremos tener presencia teniendo en cuenta una serie de aspectos:<\/p>\n<h2>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Los objetivos<\/h2>\n<p>Para poder elegir, debemos conocer las plataformas. Dif\u00edcilmente podremos seleccionar qu\u00e9 redes sociales se ajustan m\u00e1s al objetivo que queremos conseguir con ellas si no las conocemos, si no sabemos qu\u00e9 es Twitter, cu\u00e1les son los fundamentos de LinkedIn o c\u00f3mo se abre un perfil en Facebook.<\/p>\n<p>Aclarado esto, hay que tener en cuenta que un profesional que busque estar informado, tendr\u00e1 que tener presencia en una red como Twitter, mientras que si lo que desea es encontrar un posible trabajo, una colaboraci\u00f3n o acceder a fuentes solventes, quiz\u00e1 le convenga tambi\u00e9n tener presencia en LinkedIn.<\/p>\n<p>Si lo que desea es difundir contenidos en v\u00eddeo expresamente grabados durante la cobertura de un evento, quiz\u00e1 deba decantarse por Vine o Periscope. Pero cada cual acabar\u00e1 busc\u00e1ndole un uso propio a las plataformas, por eso es importante conocerlas, para poder elegir.<\/p>\n<h2>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Los recursos<\/h2>\n<p>Cada d\u00eda se desarrollan nuevas redes y aplicaciones sociales, por lo que es imposible estar presentes en todas ellas sin volverse loco o dedicar las 24 horas del d\u00eda a actualizar todos los perfiles.<\/p>\n<p>Debemos seleccionar aquellas plataformas que m\u00e1s se ajusten a nuestras necesidades pero tambi\u00e9n aquellas que seamos capaces de actualizar y utilizar. No tendr\u00eda ning\u00fan sentido abrir perfiles en todas y que cuando los usuarios entraran a algunas de nuestras cuentas vieran que no hay actividad, que no han sido actualizadas.<\/p>\n<p>La sensaci\u00f3n de abandono de una cuenta en una red social se traduce en desgana o dejadez del profesional, una imagen que no beneficia nada a esa marca personal que estamos tratando de crear.<\/p>\n<p>Adem\u00e1s de establecer aquellas redes sociales, aplicaciones que m\u00e1s se ajusten a nuestros objetivos y a los recursos que podamos destinar a su gesti\u00f3n, tendremos que dejar tambi\u00e9n \u201cespacio\u201d para probar otras plataformas que vayan surgiendo. Algunas iremos incorpor\u00e1ndolas a nuestro d\u00eda a d\u00eda si consideramos que pueden resultarnos \u00fatiles para el desempe\u00f1o de nuestro trabajo.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.trecebits.com\/2016\/12\/28\/en-que-redes-sociales-debo-estar-presente\/\">Trecebits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestra presencia en las redes sociales debe ser planificada conscientemente. Cada uno de nosotros deber\u00eda ser su propio Community Manager y de la misma manera [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEn qu\u00e9 redes sociales debo estar presente? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/redes-sociales-debo-estar-presente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEn qu\u00e9 redes sociales debo estar presente? - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Nuestra presencia en las redes sociales debe ser planificada conscientemente. 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