{"id":4890,"date":"2016-11-29T21:26:36","date_gmt":"2016-11-29T21:26:36","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=4890"},"modified":"2016-11-29T21:26:36","modified_gmt":"2016-11-29T21:26:36","slug":"google-se-despide-las-palabras-clave-los-contenidos","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/","title":{"rendered":"Google se despide de las palabras clave en los contenidos"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-278398\" src=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg\" alt=\"keywords\" width=\"710\" height=\"367\" \/><\/p>\n<p>Durante mucho tiempo los especialistas en posicionamiento web se han concentrado bastante en las <strong>palabras clave<\/strong>, abusando incluso de ellas en algunas p\u00e1ginas, donde hab\u00eda m\u00e1s palabras clave que contenido \u00fatil propiamente dicho.<\/p>\n<p>Frases como \u201c<em>Los vuelos baratos son muy buenos porque son baratos y volar gratis es el sue\u00f1o de todos, por eso es importante conocer d\u00f3nde encontrar vuelos baratos<\/em>\u201d han estado invadiendo la web antes de que los algoritmos de Google se adaptaran para eliminar esa basura de los buscadores.<br \/>\n<span id=\"more-278397\"><\/span><\/p>\n<p>Los sistemas de Inteligencia Artificial, por otro lado, consiguen identificar el buen contenido dentro del oc\u00e9ano de informaci\u00f3n, y la indexaci\u00f3n del robot de Google se basa ahora en muchos m\u00e1s factores que antes, siendo capaz de filtrar de forma adecuada sin depender tanto de las famosas palabras clave.<\/p>\n<p>Ahora eliminan ese informe de su <em>Search Console<\/em> (antiguo <em>google para webmasters<\/em>), y se despiden <a href=\"http:\/\/webmasters.googleblog.com\/2016\/11\/saying-goodbye-to-content-keywords.html\" target=\"_blank\">en este art\u00edculo<\/a> indicando que, aunque no haya informaci\u00f3n sobre las palabras clave de cada p\u00e1gina (algo que tiene ahora poco sentido), s\u00ed seguir\u00e1n informando sobre las palabras que han llevado tr\u00e1fico a cada zona del sitio web.<\/p>\n<p>Ha llegado as\u00ed el momento de retirar la funci\u00f3n de palabras clave de contenido en Search Console, pero eso no significa que no debamos poner ciertas palabras en nuestros textos, ya que, aunque la Inteligencia Artificial consigue entender e interpretar lo que escribimos, contin\u00faa sin ser capaz de leer nuestros pensamientos, por lo que un poco de ayuda por nuestra parte siempre se agradecer\u00e1.<\/p>\n<p>Fuente: <a href=\"http:\/\/wwwhatsnew.com\/2016\/11\/29\/google-se-despide-de-las-palabras-clave-en-los-contenidos\/\">WWWhatsNew<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante mucho tiempo los especialistas en posicionamiento web se han concentrado bastante en las palabras clave, abusando incluso de ellas en algunas p\u00e1ginas, donde hab\u00eda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google se despide de las palabras clave en los contenidos - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google se despide de las palabras clave en los contenidos - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Durante mucho tiempo los especialistas en posicionamiento web se han concentrado bastante en las palabras clave, abusando incluso de ellas en algunas p\u00e1ginas, donde hab\u00eda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-29T21:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abrima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#primaryimage\",\"url\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg\",\"contentUrl\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/\",\"name\":\"Google se despide de las palabras clave en los contenidos - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#primaryimage\"},\"datePublished\":\"2016-11-29T21:26:36+00:00\",\"dateModified\":\"2016-11-29T21:26:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google se despide de las palabras clave en los contenidos\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8\"},\"headline\":\"Google se despide de las palabras clave en los contenidos\",\"datePublished\":\"2016-11-29T21:26:36+00:00\",\"dateModified\":\"2016-11-29T21:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#webpage\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg\",\"articleSection\":[\"Google\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8\",\"name\":\"Abrima\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g\",\"caption\":\"Abrima\"},\"url\":\"https:\/\/www.abrima.com\/blog\/author\/abrima\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google se despide de las palabras clave en los contenidos - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/","og_locale":"es_ES","og_type":"article","og_title":"Google se despide de las palabras clave en los contenidos - Blog de Tecnolog\u00eda - Abrima","og_description":"Durante mucho tiempo los especialistas en posicionamiento web se han concentrado bastante en las palabras clave, abusando incluso de ellas en algunas p\u00e1ginas, donde hab\u00eda [&hellip;]","og_url":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2016-11-29T21:26:36+00:00","og_image":[{"url":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg"}],"twitter_misc":{"Escrito por":"Abrima","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#primaryimage","url":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg","contentUrl":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#webpage","url":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/","name":"Google se despide de las palabras clave en los contenidos - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#primaryimage"},"datePublished":"2016-11-29T21:26:36+00:00","dateModified":"2016-11-29T21:26:36+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google se despide de las palabras clave en los contenidos"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8"},"headline":"Google se despide de las palabras clave en los contenidos","datePublished":"2016-11-29T21:26:36+00:00","dateModified":"2016-11-29T21:26:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#webpage"},"wordCount":276,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#primaryimage"},"thumbnailUrl":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/11\/captura-75.jpg","articleSection":["Google"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/google-se-despide-las-palabras-clave-los-contenidos\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8","name":"Abrima","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g","caption":"Abrima"},"url":"https:\/\/www.abrima.com\/blog\/author\/abrima\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/4890"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=4890"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/4890\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/4890\/revisions\/4891"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=4890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=4890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=4890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}