{"id":476,"date":"2013-11-06T18:08:38","date_gmt":"2013-11-06T18:08:38","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=476"},"modified":"2013-11-06T18:08:53","modified_gmt":"2013-11-06T18:08:53","slug":"3-herramientas-de-email-marketing-para-pymes-y-grandes-empresas","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/3-herramientas-de-email-marketing-para-pymes-y-grandes-empresas\/","title":{"rendered":"3 herramientas de \u2018email marketing\u2019 para pymes y grandes empresas"},"content":{"rendered":"<div><img alt=\"\" src=\"http:\/\/cdn3.ticbeat.com\/wp-content\/uploads\/2013\/08\/email-marketing2-bottle-590x260.jpg\" \/><\/div>\n<p>Desde hace a\u00f1os las empresas usan el env\u00edo de\u00a0<em>emails<\/em>\u00a0masivos con formato de boletines digitales o\u00a0<em>newsletters<\/em>\u00a0para ponerse en contacto con su p\u00fablico.\u00a0En tiempos de crisis es una buena forma de ahorrar dinero en comunicaci\u00f3n sin dejar de informar a nuestro p\u00fablico potencial o actual. Es evidente que usar\u00a0<em>newsletters<\/em>\u00a0no puede sustituir la publicidad en medios tradicionales o digitales pero s\u00ed que puede ayudar a reducir esta inversi\u00f3n.<\/p>\n<p>Las herramientas de\u00a0<em>email marketing<\/em>\u00a0son m\u00e1s econ\u00f3micas que la publicidad tradicional y a ellas se suman las ventajas de segmentaci\u00f3n y medici\u00f3n, es decir, si env\u00edas una oferta de compra anticipada por con un\u00a0<em>e-flyer<\/em>\u00a0podr\u00e1s medir el ROI, algo que con la publicidad m\u00e1s tradicional es complicado.<\/p>\n<h2><strong>\u00bfQu\u00e9 ventajas ofrece el \u2018e-mail marketing\u2019?<\/strong><\/h2>\n<ul>\n<li>Son una forma directa de comunicarnos con nuestro p\u00fablico y seguir desarrollando audiencias.<\/li>\n<li>Podemos introducir llamadas a la acci\u00f3n concretas de las que adem\u00e1s podemos sacar m\u00e9tricas espec\u00edficas para saber si han funcionado como esper\u00e1bamos.<\/li>\n<li>Podemos combinar la informaci\u00f3n con un buen dise\u00f1o que nos permita seguir fortaleciendo nuestra marca.<\/li>\n<\/ul>\n<h2><strong>\u00bfQu\u00e9 plataforma escoger?<\/strong><\/h2>\n<p>Aunque Mailchimp es una de las plataforma m\u00e1s utilizada en el\u00a0<em>email marketing<\/em>\u00a0debemos tener en cuenta otras alternativas a la hora de planificar nuestra campa\u00f1a de comunicaci\u00f3n digital por correo electr\u00f3nico.<\/p>\n<p><strong>Mailchimp.-\u00a0<\/strong>Es la herramienta\u00a0<strong>m\u00e1s utilizada en las\u00a0<\/strong><strong><em>startups<\/em><\/strong><strong>\u00a0y peque\u00f1as empresas<\/strong>.\u00a0Sin conocer pr\u00e1cticamente la herramienta, podr\u00e1s crear f\u00e1cilmente formularios, administrar listas, etc. Su perfecta integraci\u00f3n con Google Analytics permite analizar la efectividad de la campa\u00f1a mediante el uso de los embudos de conversi\u00f3n. La importaci\u00f3n de contactos es otro de sus puntos fuertes; si tenemos nuestra base de datos en Excel, en Google Drive o en cualquier CRM podremos importar nuestras listas con un par de clics.<\/p>\n<p><strong>Campaign Monitor.-\u00a0<\/strong><strong>Para las grandes empresas o agencias Campaign Monitor es la herramienta m\u00e1s id\u00f3nea<\/strong>. Puedes enviar una misma campa\u00f1a a diferentes listas de correo.\u00a0Las herramientas de medici\u00f3n y segmentaci\u00f3n son las m\u00e1s avanzadas. Una de las herramientas m\u00e1s importantes de Campaign Monitor es lo que ellos denominan como Worldview. Esta herramienta permite ver en tiempo real en un mapa la geolocalizaci\u00f3n de la lectura de esos correos electr\u00f3nicos, pudiendo analizar en este caso la eficacia de los env\u00edos con una segmentaci\u00f3n geogr\u00e1fica, adem\u00e1s del \u00edndice de clics dentro del correo.<\/p>\n<p><strong>Aweber.-\u00a0<\/strong>Es la m\u00e1s sencilla de todas pero sus\u00a0<strong>funciones est\u00e1n muy enfocadas a las publicaciones digitales, como los\u00a0<\/strong><strong><em>blogs<\/em><\/strong>. Si en tu empresa la generaci\u00f3n de contenidos tiene relevancia, Aweber es tu herramienta. Permite gestionar un gran n\u00famero de formularios, con m\u00faltiples funciones de personalizaci\u00f3n en la parte de dise\u00f1o.<\/p>\n<p>FUENTE: <a href=\"http:\/\/pymes.ticbeat.com\/3-herramientas-de-email-marketing-para-pymes-grandes-empresas\/\">pymes.ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace a\u00f1os las empresas usan el env\u00edo de\u00a0emails\u00a0masivos con formato de boletines digitales o\u00a0newsletters\u00a0para ponerse en contacto con su p\u00fablico.\u00a0En tiempos de crisis es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 herramientas de \u2018email marketing\u2019 para pymes y grandes empresas - 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