{"id":4696,"date":"2016-09-20T21:26:15","date_gmt":"2016-09-20T21:26:15","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=4696"},"modified":"2016-09-20T21:26:15","modified_gmt":"2016-09-20T21:26:15","slug":"nos-molesta-las-marcas-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/nos-molesta-las-marcas-redes-sociales\/","title":{"rendered":"\u00bfQu\u00e9 nos molesta de las marcas en redes sociales?"},"content":{"rendered":"<p><img src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/molestias_redes_sociales-595x387.jpg\" alt=\"molestias_redes_sociales\" \/><br \/>\nEl 86% de los usuarios de redes sociales sigue al menos a una marca, pero pr\u00e1cticamente el 60% \u00a0est\u00e1 molesto por la cantidad excesiva de promociones y mensajes corporativos que recibe.<\/p>\n<blockquote class=\"green\"><p>No obtener respuesta de la empresa en las redes sociales enfada a los usuarios en el 25% de los casos<\/p><\/blockquote>\n<p>Esta es la principal causa que hace enfadar a los usuarios de una compa\u00f1\u00eda \u2013y, en la mayor parte de los casos- que dejen de seguirla, pero no es la \u00fanica.<\/p>\n<p>Seg\u00fan el <a href=\"http:\/\/sproutsocial.com\/insights\/data\/es-3t-de-2016\/\" target=\"_blank\" rel=\"nofollow\">\u00edndice Sprout Social<\/a> que se acaba de publicar con datos del segundo trimestre del a\u00f1o, utilizar jerga y expresiones coloquiales que no todos los usuarios entienden provoca casi el 40% de las acciones que molestan a los miembros de una comunidad.<\/p>\n<p><strong>La moda del Community Manager gracioso tambi\u00e9n empieza a pasar factura<\/strong>, el 32% de las ocasiones, la molestia que genera una marca en las redes viene motivada por intentar ser divertido cuando la empresa no lo es.<\/p>\n<p>Por \u00faltimo, en quinto lugar, se sit\u00faa el hecho de que una marca no responda al mensaje que le ha dejado el usuario. Es decir, que no entienda las redes sociales como verdadera comunicaci\u00f3n en dos direcciones ni como medio de atenci\u00f3n al cliente, sino s\u00f3lo como un canal en el que difundir sus mensajes corporativos.<\/p>\n<p>Adem\u00e1s, solo 1 de cada 10 mensajes en las redes sociales obtiene realmente una respuesta satisfactoria por parte de las marcas, por lo que <strong>todav\u00eda queda mucho camino por andar\u00a0<\/strong>para conseguir que las empresas ofrezcan una atenci\u00f3n personalizada como demandan muchos usuarios.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.trecebits.com\/2016\/09\/20\/que-nos-molesta-de-las-marcas-en-redes-sociales\/\">Trecebits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 86% de los usuarios de redes sociales sigue al menos a una marca, pero pr\u00e1cticamente el 60% \u00a0est\u00e1 molesto por la cantidad excesiva de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 nos molesta de las marcas en redes sociales? 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