{"id":4683,"date":"2016-09-19T19:09:05","date_gmt":"2016-09-19T19:09:05","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=4683"},"modified":"2016-09-19T19:09:05","modified_gmt":"2016-09-19T19:09:05","slug":"redes-sociales-las-preferidas-poner-publicidad","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/redes-sociales-las-preferidas-poner-publicidad\/","title":{"rendered":"\u00bfQu\u00e9 redes sociales son las preferidas para poner publicidad?"},"content":{"rendered":"<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/publicidad-internet-2.jpg\" rel=\"attachment wp-att-33330\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-33330\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/publicidad-internet-2-595x403.jpg\" sizes=\"(max-width: 595px) 100vw, 595px\" srcset=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/publicidad-internet-2-250x169.jpg 250w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/publicidad-internet-2-768x520.jpg 768w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/publicidad-internet-2-595x403.jpg 595w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/publicidad-internet-2.jpg 1200w\" alt=\"publicidad-internet-2\" width=\"595\" height=\"403\" \/><\/a><\/p>\n<p>Facebook es la red social preferida por los directores de marketing a la hora de poner publicidad en estas plataformas. As\u00ed lo establece un estudio realizado por <a href=\"https:\/\/training.socialfresh.com\/fos16\" target=\"_blank\" rel=\"nofollow\">Social Fresh<\/a>, que se\u00f1ala que el 61% de los responsables de marketing encuestados hab\u00eda hecho alg\u00fan tipo de inversi\u00f3n publicitaria en esta plataforma en el \u00faltimo mes.<\/p>\n<blockquote class=\"green\"><p>El 61% de los responsables de marketing se anuncia en Facebook<\/p><\/blockquote>\n<p>Por su parte, <strong>Twitter convenci\u00f3 al 32% de los directores de marketing<\/strong>encuestados para que adquirieran alg\u00fan tipo de producto publicitario. Muy de cerca le sigue Instagram. La aplicaci\u00f3n social de fotograf\u00edas, que ha registrado un crecimiento de m\u00e1s de 100 millones de usuarios activos en los \u00faltimos nueve meses, ha servido de plataforma publictaria para el 30% de los responsables de publicidad y marketing.<\/p>\n<p>Por su parte, <strong>el 23% de los encuestados incluy\u00f3 publicidad en LinkedIn<\/strong>, mientras que el 8% lo hizo en Pinterest. Snapchat convenci\u00f3 al 4% de los responsables de marketing encuestados, un total de 454 en ocho pa\u00edses diferentes.<\/p>\n<p>La pregunta se realiz\u00f3 en marzo de 2016, as\u00ed que desde entonces es posible que los porcentajes variaran un poco si se realizaran hoy d\u00eda. Apostamos a que Instagram y Snapchat aumentar\u00edan, aunque la supremac\u00eda continuar\u00eda siendo de Facebook. \u00bfQu\u00e9 opin\u00e1is vosotros?<\/p>\n<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/redes_sociales_publicidad.jpg\" rel=\"attachment wp-att-33329\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-33329\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/redes_sociales_publicidad-595x425.jpg\" sizes=\"(max-width: 595px) 100vw, 595px\" srcset=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/redes_sociales_publicidad-250x179.jpg 250w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/redes_sociales_publicidad-595x425.jpg 595w, http:\/\/www.trecebits.com\/wp-content\/uploads\/2016\/09\/redes_sociales_publicidad.jpg 710w\" alt=\"redes_sociales_publicidad\" width=\"595\" height=\"425\" \/><\/a><\/p>\n<p>Fuente: <a href=\"http:\/\/www.trecebits.com\/2016\/09\/19\/que-redes-sociales-son-las-preferidas-para-poner-publicidad\/\">Trecebits<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook es la red social preferida por los directores de marketing a la hora de poner publicidad en estas plataformas. As\u00ed lo establece un estudio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 redes sociales son las preferidas para poner publicidad? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/redes-sociales-las-preferidas-poner-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 redes sociales son las preferidas para poner publicidad? - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Facebook es la red social preferida por los directores de marketing a la hora de poner publicidad en estas plataformas. 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