{"id":465,"date":"2013-11-06T17:54:44","date_gmt":"2013-11-06T17:54:44","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=465"},"modified":"2013-11-06T17:54:44","modified_gmt":"2013-11-06T17:54:44","slug":"un-google-analytics-para-twitter","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/un-google-analytics-para-twitter\/","title":{"rendered":"Un \u201cGoogle Analytics\u201d para Twitter"},"content":{"rendered":"<p>Imaginad las ventajas que podr\u00eda tener saber cu\u00e1ntas personas est\u00e1n consultado vuestro Twitter, cu\u00e1les son los hashtags que tienen m\u00e1s \u00e9xito, qu\u00e9 publicaciones generan m\u00e1s inter\u00e9s (clicks)\u2026 tener la plataforma de Google Analytics monitorizando una cuenta espec\u00edfica de Twitter\u2026<\/p>\n<p>Pues es posible.<\/p>\n<p>As\u00ed lo informan\u00a0<a title=\"blog de analytics\" href=\"http:\/\/analytics.blogspot.com.br\/2013\/10\/measuring-twitter-with-universal.html\" target=\"_blank\">en el blog oficial de Google Analytics<\/a>, donde muestran el paso a paso necesario para instalar Universal Analytics en nuestro servidor (usando php con mysql) e integrando nuestra cuenta de Twitter para empezar a recibir datos.<\/p>\n<p>Los datos t\u00e9cnicos se encuentran en\u00a0<a title=\"matt-stannard\" href=\"http:\/\/matt-stannard.blogspot.com\/2013\/08\/measuring-twitter-with-universal.html\" target=\"_blank\">matt-stannard.blogspot.com<\/a>\u00a0y las capturas de los resultados que se pueden obtener se divulgan en ambos sitios (tanto en el blog de google Analytics como en el art\u00edculo del responsable por la t\u00e9cnica).<\/p>\n<p><img loading=\"lazy\" title=\"twitter analytics\" alt=\"twitter analytics\" src=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2013\/11\/sshot-16-600x302.jpg\" width=\"600\" height=\"302\" \/><\/p>\n<p>Como veis, en la interfaz de informes de Google Analytics utilizada para la monitorizaci\u00f3n de Twitter en tiempo real. Podemos obtener tambi\u00e9n informes personalizados y analizar las \u00e1reas clave de inter\u00e9s aplicando cualquier filtro que necesitemos, como hashtags, usuarios, usuarios mencionados y urls compartidas.<\/p>\n<p>Tambi\u00e9n podemos ver a qu\u00e9 horas del d\u00eda los usuarios son m\u00e1s activos, algo semejante a lo que puede generar\u00a0<em>socialbro<\/em>.<\/p>\n<p>Aunque es necesario tener buenos conocimientos t\u00e9cnicos para realizar algo as\u00ed, sin duda vale la pena esforzarse para tener, en nuestro propio servidor, una excelente forma de entender la repercusi\u00f3n de nuestra cuenta de Twitter.<\/p>\n<p>FUENTE: <a href=\"http:\/\/wwwhatsnew.com\/2013\/11\/01\/un-google-analytics-para-twitter\/\">wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imaginad las ventajas que podr\u00eda tener saber cu\u00e1ntas personas est\u00e1n consultado vuestro Twitter, cu\u00e1les son los hashtags que tienen m\u00e1s \u00e9xito, qu\u00e9 publicaciones generan m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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