{"id":45,"date":"2013-09-16T12:08:28","date_gmt":"2013-09-16T12:08:28","guid":{"rendered":"http:\/\/abrima.com\/blog\/?p=45"},"modified":"2013-10-19T04:52:23","modified_gmt":"2013-10-19T04:52:23","slug":"por-que-google-le-interesa-que-exista-el-seo","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/por-que-google-le-interesa-que-exista-el-seo\/","title":{"rendered":"\u00bfPor qu\u00e9 a Google le interesa que exista el SEO?"},"content":{"rendered":"<div><img alt=\"\" src=\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/01\/seo-banner-590x260.jpg\" \/><\/div>\n<p>Cada d\u00eda, a los espacios de enlaces patrocinados y publicidad de Google se les otorga mayor notoriedad en los resultados de b\u00fasqueda en detrimento del posicionamiento org\u00e1nico. Adwords copa tanto las primeras posiciones como las \u00faltimas de cada p\u00e1gina \u2013SERP\u2013, tambi\u00e9n est\u00e1 presente el\u00a0<em>sidebar<\/em>\u00a0derecho \u2013cosa que se percibe, habitualmente, durante las campa\u00f1as estacionales\u2013\u00a0o incluso se hace, poco a poco, con los resultados visuales m\u00e1s relevantes con la implementaci\u00f3n de Google Shopping.<\/p>\n<p>Sin embargo, a pesar de la relevancia que est\u00e1n tomando los resultados de b\u00fasqueda que generan ingresos a Google, hay que tener en cuenta que el\u00a0<strong>resultado operativo<\/strong>\u00a0de la empresa no s\u00f3lo se basa en los ingresos sino tambi\u00e9n en los costes. Es decir, que Google, como cualquier otra empresa, intenta maximizar los ingresos \u2013 mediante el SEM\u2013\u00a0y minimizar los costes y gastos operativos \u2013mediante SEO\u2013.<\/p>\n<p>La velocidad de carga de los sitios web,\u00a0<em>sitemaps<\/em>,\u00a0<em>link building<\/em>\u00a0interno, etc. son cuestiones habituales en SEO que Google premia por el simple hecho de facilitar al Googlebot el rastreo de sitios web ahorr\u00e1ndoles tiempo \u2013tambi\u00e9n a los usuarios y mejorando su experiencia de uso\u2013\u00a0y dinero \u2013desde el agua necesaria para los sistema de refrigerado de los centros de datos hasta el deterioro o necesidad de mayores inversiones en inmovilizado\u2013.<\/p>\n<p>Otra cuesti\u00f3n importante por la que el SEO\u00a0 y los \u2018SEOs\u2019 son un punto clave para la estrategia de Google, es porque facilitan y difunden la implantaci\u00f3n de productos de la compa\u00f1\u00eda debido a la prescripci\u00f3n positiva, en tanto a posicionamiento org\u00e1nico se refiere, que Google proveer\u00e1 a quienes hagan uso de ellos. Por ejemplo, Google+ y sus famosos botones +1.<\/p>\n<p>Del lado de la competencia Google tambi\u00e9n se beneficia del SEO. Por un lado, la mayor especializaci\u00f3n y complejidad de sus sistemas de b\u00fasquedas complica la entrada de nuevos jugarores a competir en el sector. Es decir, se usa el SEO a modo de barrera de entrada. Mientras tanto, por el otro lado el SEO permite a los ingenieros de Google no \u201coxidarse\u201d e ir actualizando y mejorando sistem\u00e1ticamente su buscador, gracias al trabajo que conlleva resolver fallos o debilidades del buscador detectados por los \u2018SEOs\u2019.<\/p>\n<p>En definitiva, el SEO es beneficioso para Google no s\u00f3lo reputacionalmente \u2013haci\u00e9ndolo universal y bajo la idea de \u201clibre competencia\u201d\u2013 sino que permite que Google gane m\u00e1s dinero y es por este \u00faltimo punto por lo que al SEO a\u00fan le quedan muchos a\u00f1os de vida \u2013mientras las b\u00fasquedas sigan siendo el factor determinante de los ingresos de la compa\u00f1\u00eda.<\/p>\n<p>FUENTE: <a href=\"http:\/\/www.ticbeat.com\/tecnologias\/por-que-google-le-interesa-exista-el-seo\/\">www.ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda, a los espacios de enlaces patrocinados y publicidad de Google se les otorga mayor notoriedad en los resultados de b\u00fasqueda en detrimento del [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 a Google le interesa que exista el SEO? 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