{"id":4282,"date":"2016-05-18T21:24:56","date_gmt":"2016-05-18T21:24:56","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=4282"},"modified":"2016-05-18T21:24:56","modified_gmt":"2016-05-18T21:24:56","slug":"promocionar-pyme-periscope-snapchat","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/promocionar-pyme-periscope-snapchat\/","title":{"rendered":"C\u00f3mo promocionar tu pyme en Periscope y Snapchat"},"content":{"rendered":"<p><img src=\"http:\/\/cdn3.ticbeat.com\/src\/uploads\/2016\/05\/como-promocionar-pyme-snapchat-periscope-810x540.jpg\" alt=\"C\u00f3mo promocionar tu pyme en Snapchat y Periscope\" \/><\/p>\n<p>Las redes sociales m\u00e1s populares del momento, <a href=\"http:\/\/www.ticbeat.com\/tecnologias\/snapchat-y-youtube-los-preferidos-por-los-mas-jovenes\/\">especialmente entre los m\u00e1s j\u00f3venes<\/a>, son <strong>Periscope y Snapchat<\/strong>. Apostando por la <strong>retransmisi\u00f3n de contenido en directo<\/strong>\u00a0o la difusi\u00f3n de contenido con vida limitada han experimentado un vertiginoso crecimiento de la mano de influencers y personajes populares procedentes del deporte, la moda, la pol\u00edtica o la m\u00fasica.<\/p>\n<div class=\"entry-content\">\n<p>Tanto el <strong>streaming multimedia ligado a Twitter de Periscope<\/strong> como el<strong> contenido ef\u00edmero y la atractiva edici\u00f3n de snaps en Snapchat<\/strong> viven un momento \u00e1lgido que atrae a marcas, compradores y <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/usan-las-redes-sociales-los-millenials\/\">millenials<\/a> a zambullirse en ambas plataformas sociales. Si tienes una peque\u00f1a o mediana empresa y quieres promocionarla en Periscope y Snapchat te aportamos algunos de los puntos clave en los que debes focalizar tus<strong> acciones de Social Media.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.dailymotion.com\/embed\/video\/x461oe6\" width=\"810\" height=\"455\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Puntos clave de Snapchat y Periscope para pymes<\/h3>\n<p>Desglosamos algunas de las ventajas, recomendaciones y par\u00e1metros que las pymes deben tener en cuenta para incorporar <strong>Snapchat y Periscope<\/strong> a su <a href=\"http:\/\/www.ticbeat.com\/lab\/como-crear-un-plan-de-marketing-para-snapchat\/\"><strong>estrategia de marketing digital<\/strong><\/a>:<\/p>\n<ol>\n<li><strong>Menor competencia y mayor diferenciaci\u00f3n<\/strong>: Facebook y Twitter siguen siendo las <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/tendencias-de-social-media-en-la-actualidad\/\">plataformas m\u00e1s utilizadas<\/a> por las empresas, por lo que siguen siendo una prioridad de la estrategia en redes de toda compa\u00f1\u00eda. No obstante las pymes que abran un perfil en Snapchat o Periscope tendr\u00e1n dos ventajas importantes: <strong>la menor presencia de firmas de la competencia y por lo tanto, un mejor posicionamiento<\/strong> para captar a los usuarios.<\/li>\n<li><strong>Captaci\u00f3n del segmento m\u00e1s joven del p\u00fablico<\/strong>: Generar contenidos en Periscope y Snapchat es fundamental para <strong>captar a los usuarios entre 19 y 34 a\u00f1os<\/strong>, incluso m\u00e1s j\u00f3venes, a los que les encanta tener informaci\u00f3n sobre las nuevas tendencias y visionar contenido en directo.<\/li>\n<li><strong>Mejora de la reputaci\u00f3n de tu pyme y fortalecimiento de la identidad corporativa<\/strong>: Gracias a estas dos redes, puedes tener ocasi\u00f3n de<strong> humanizar tu marca\u00a0<\/strong><\/li>\n<li><strong>Interacci\u00f3n y streaming en Periscope<\/strong>: A trav\u00e9s de esta plataforma de streaming, tu pyme puede presentar sus productos en directo, servir como herramienta para la comunicaci\u00f3n interna de la empresa o facilitar la atenci\u00f3n al cliente online a trav\u00e9s de Twitter. Una de las principales ventajas es que puedes <strong>interaccionar con los usuarios a la vez que emites en directo<\/strong> el contenido que desees, utilizando <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/podras-dibujar-haciendo-streaming-con-periscope-sketch\/\">herramientas como Sketch<\/a>.<\/li>\n<li><strong>Espontaneidad y diversi\u00f3n en Snapchat<\/strong>: Probablemente, Snapchat sea la red social m\u00e1s libre y en la que los usuarios se divierten m\u00e1s. Puedes generar im\u00e1genes m\u00e1s directas, menos elaboradas y m\u00e1s atrevidas que en Facebook, Instagram o los v\u00eddeos de Youtube. Es recomendable analizar el uso profesional que otras marcas hacen de esta herramienta.<\/li>\n<li><strong>Componente narrativo<\/strong>: Snapchat y Periscope pueden aprovechar el <strong>tremendo potencial del storytelling para compartir peque\u00f1as historias relativas a las pymes<\/strong>\u00a0en forma de fotograf\u00edas o v\u00eddeos. En Snapchat los <strong>efectos y el contenido ef\u00edmero<\/strong> permiten<\/li>\n<li><strong>Planificaci\u00f3n vs. improvisaci\u00f3n<\/strong>: A pesar de que, como toda acci\u00f3n de Social Media, el uso de Snapchat y Periscope por parte de las pymes demanda una planificaci\u00f3n estrat\u00e9gica y unos objetivos a cubrir -aumento del tr\u00e1fico, conversi\u00f3n, suscripciones, mejora de la reputaci\u00f3n online-, <strong>el grado de improvisaci\u00f3n y la experimentaci\u00f3n tienen en estas plataformas una mayor cabida<\/strong> que en las redes sociales m\u00e1s masificadas.<\/li>\n<\/ol>\n<h3><a href=\"http:\/\/www.ticbeat.com\/empresa-b2b\/con-el-neuromarketing-se-vende-mejor\/\">Con el neuromarketing se vende mejor<\/a><\/h3>\n<p>En definitiva, estas dos redes sociales pueden convertirse en <strong>grandes herramientas para promocionar tu pyme, acercarte a tus usuarios, humanizar tu marca personal y entretener aportando contenido de valor<\/strong> de una manera alternativa y mediante las ventajas del streaming.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.dailymotion.com\/embed\/video\/x47l026\" width=\"810\" height=\"455\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<footer class=\"entry-footer\">\n<div class=\"meta-tags\">Fuente: <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/como-promocionar-pyme-periscope-snapchat\/\">Ticbeat<\/a><\/div>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales m\u00e1s populares del momento, especialmente entre los m\u00e1s j\u00f3venes, son Periscope y Snapchat. Apostando por la retransmisi\u00f3n de contenido en directo\u00a0o la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo promocionar tu pyme en Periscope y Snapchat - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/promocionar-pyme-periscope-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo promocionar tu pyme en Periscope y Snapchat - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales m\u00e1s populares del momento, especialmente entre los m\u00e1s j\u00f3venes, son Periscope y Snapchat. 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