{"id":4225,"date":"2016-05-04T04:46:21","date_gmt":"2016-05-04T04:46:21","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=4225"},"modified":"2016-05-04T04:46:21","modified_gmt":"2016-05-04T04:46:21","slug":"las-redes-sociales-futuro-del-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/las-redes-sociales-futuro-del-comercio-electronico\/","title":{"rendered":"Las redes sociales son el futuro del comercio electr\u00f3nico"},"content":{"rendered":"<p><img src=\"http:\/\/cdn1.ticbeat.com\/src\/uploads\/2016\/05\/redes-sociales-tienda-online-ecommerce.jpg\" alt=\"Las redes sociales se consolidan como puerta de acceso al comercio electr\u00f3nico\" \/><\/p>\n<p>En los tiempos que corren, <strong>un 14% de los consumidores ya ha comprado alguna vez a trav\u00e9s de una red social<\/strong>. Aunque no se trate de una estad\u00edstica muy elevada, cabe destacar que para un 65% de los usuarios las plataformas sociales son influencias determinantes en el proceso de compra, especialmente cuando se trata de Facebook.<\/p>\n<h3>Bot\u00f3n de compra online en redes sociales<\/h3>\n<p>Seg\u00fan apunta <strong>el Estudio Anual de Redes Sociales 2016, realizado por la asociaci\u00f3n de publicidad IAB Spain y la empresa Adglow,<\/strong>\u00a0tal es la importancia del ecommerce dentro de las redes sociales que muchas de estas plataformas incluyen directamente<strong> un bot\u00f3n de compra<\/strong>. <em>\u201cEl bot\u00f3n comprar es una de las llamadas a la acci\u00f3n que ofrece Facebook\u201d,<\/em>\u00a0apunt\u00f3 Nerea Llorca, responsable de pymes de Facebook en Espa\u00f1a, quien a\u00f1ade que en la actualidad existen tres millones de negocios que emplean de forma activa <strong>Facebook Ads<\/strong> <strong>para crear campa\u00f1as de anuncios.<\/strong><\/p>\n<p>En la red social Youtube este \u201cbot\u00f3n de compra\u201d v\u00e1lido para el ecommerce corresponde a <strong>True View<\/strong>, una herramienta que vio la luz en el a\u00f1o 2011 y que tiene varias funcionalidades, como la de <strong>comprar o la de llamar directamente a la empresa<\/strong>, seg\u00fan indic\u00f3 Felipe San Juan, director de agencias creativas de Google en Espa\u00f1a.<\/p>\n<p>Por su parte,<strong> Twitter, la red social con mayores problemas de crecimiento<\/strong> de usuarios en los \u00faltimos tiempos, se encuentra realizando pruebas para que las compa\u00f1\u00edas tengan ocasi\u00f3n de vender sus productos desde el famoso bot\u00f3n de comprar, que acelera el proceso de compra y resulta sumamente efectivo para el usuario. Hasta la fecha,<strong> las campa\u00f1as de Twitter Ads<\/strong>\u00a0todav\u00eda no lo permiten, aunque al igual que otras plataformas sociales, s\u00ed que pueden redirigir al consumidor a la propia p\u00e1gina del <strong>ecommerce o tienda online<\/strong> para realizar la adquisici\u00f3n.<\/p>\n<p>Aunque Facebook o Youtube cuentan con una experiencia mucho m\u00e1s amplia en el terreno del comercio electr\u00f3nico, la irrupci\u00f3n de otras con un potente componente visual como <strong>Pinterest o Instagram<\/strong> ampl\u00edan las posibilidades para que las empresas multipliquen las v\u00edas de acceso a su ecommerce. Instagram, al formar parte de la \u00f3rbita de Facebook integra sus formatos publicitarios -ya puedes <a href=\"http:\/\/www.ticbeat.com\/lab\/como-generar-anuncios-en-instagram\/\">generar anuncios<\/a>en esta red-, y Pinterest es ideal para guiar a los usuarios a compras en terrenos como la decoraci\u00f3n.<\/p>\n<p>V\u00eda | <a href=\"http:\/\/www.eleconomista.es\/emprendedores-innova\/noticias\/7536317\/05\/16\/El-futuro-del-comercio-electronico-se-cuece-en-las-plataformas-sociales.html\" target=\"_blank\" rel=\"nofollow\">El Economista<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los tiempos que corren, un 14% de los consumidores ya ha comprado alguna vez a trav\u00e9s de una red social. Aunque no se trate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las redes sociales son el futuro del comercio electr\u00f3nico - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/las-redes-sociales-futuro-del-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las redes sociales son el futuro del comercio electr\u00f3nico - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"En los tiempos que corren, un 14% de los consumidores ya ha comprado alguna vez a trav\u00e9s de una red social. 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